3 min
Is Marketing About Tricking Customers, or Understanding People? Fractal Marketing - with Gerard Doyle
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- Entrepreneurship
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
3 min