It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia The New CCO

Authentic Purpose goes beyond products, policies and public advocacy - it is the ethos that companies like Patagonia use to guide their business decisions, and as it turns out activism is good for business. In this episode, we speak with Corley Kenna, the Director of Global Communications and Public Relations at Patagonia, analyzing how the CCO role is well-positioned to connect different functions to align a company behind a cause.