Kate Massey: Why AI Won’t Replace Human-led Brand Experience

When Kate Massey joined Searchspring, now part of Athos Commerce, she wasn’t just selling software. She was helping shape the brand’s next chapter. In this episode of Beyond The Fold, Kate shares how she sustainably scaled a fast-growing tech company, turned testing into a growth engine, and helped hundreds of retailers optimise every click. From practical AI and product discovery to leadership lessons on trust and influence, we dive into why brand experience will always outlast automation — and what it takes to grow through change.