Build your sales skills and win more business with Killer Media Sales. Find out how to pitch more effectively, close more deals and become a master of your time management. This weekly podcast reveals how you can deliver the best client outcomes, win more business and maximise your sales.
How to deliver bad news
We have all been there: Something bad has happened (personally or professionally) and you have to inform your boss or a friend about it. Two things come to your mind: 1) You don’t know how to say it and overthink it. Or, 2) You just spill it out without thinking about the consequences. But did you know there’s a third way to deliver bad news in a 'good' way?
In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the importance of knowing how to deliver information but more specifically how to deliver bad news. They mention that the importance of communicating the bad news is critical, as people's reactions will depend on this. The duo advise that one of the best things you can do is to manage the impact and acknowledge that something went wrong and the damage caused, but most importantly, to have a solution or solutions ready to go.
They also highlight that as a sales person you not only have to be prepared for bad things to happen but you also need to be ready to perform during a moment of crisis. An understanding that everyone takes bad news differently, will help you to develop your communication abilities and come up with more creative solutions.
Do you want to know what the two key factors are that will make you be better at delivering bad news? Listen till the end of this podcast to find out, you can’t miss this one!
For anyone who wants to be a sales person
In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk to all of those who would like to change careers and become a sales person, or anyone that's always been interested in sales but doesn’t know if they have the skills needed to be good at it. The pair discuss communication skills, strong presentation, the way you carry yourself, and how you present information are just a few of the skills and qualities that make a good sales person.
They also mention that one of the core fundamentals in sales is that you have to be “fairly fearless” when it comes to talking about money. They mention that being likable is really important in sales but emphasise that “this is not enough” to be good at sales. They highlight that talking about money is key, and probably the most important thing in sales is you have to be able to close a deal and not only be pleasant with a client.
According to the duo, salespeople can lack certain qualities and skills and still be good at it, however they give one single and powerful piece of advice to anyone that is moving into sales or trying to get a job in sales that will help you discover if this career is for you. Do you want to know what it is? Don’t miss this amazing episode and find out! Tune in now!
Back to the basics
The challenges that media sales people face in today’s environment are not the same as they were five, 10 or 20 years ago. So, as the media landscape evolves, so do the questions you make to your clients.
In this episode of Killer Media Sales Alex Whitlock and Russell Stephenson talk about the importance of always asking the right questions, but also they invite you to challenge your questions as a media sales person and refresh them constantly. The duo discuss how things go awry in sales. Sales people don’t just fall off a cliff, but gradually downward spiral, for example missing targets more frequently, which may trigger confidence and in turn make the situation worse. These things happen over time and are actually because you can get a bit rusty at what you’re doing, therefore it is important to know your client and the market but also change with them.
If you want to know how to stay up-to-date with the sales and the market environment, this is an episode you can’t miss, tune in now!
Every crisis is an opportunity
The world is constantly changing, but we change with it too, and one of the things that make us, and the world change, is a crisis. But have you ever dealt with a difficult situation in your life? Something unexpected happened and you just froze and didn’t know what to do?
In case you missed it, in one of the most interesting episodes of Killer Media Sales, Alex Whitlock and Russell Stephenson discuss how a normal situation in sales can turn into a crisis, when something happens quickly or unexpectedly and especially when those situations catch you off guard.
In this episode they also raise some questions: What makes a crisis, a crisis? What are the key aspects that can turn a normal sales situation into a crisis? What’s the key to solving a crisis? Can a crisis be avoided?
They also discuss how in dealing with a crisis you have to get out of your comfort zone and the more you do that, the better you’ll be at handling difficult situations. The pair also consider how a crisis can be a huge opportunity to deepen a relationship and build trust.
You can’t miss this episode full of tips and tricks that will help you to kill it in media sales.
Are you persuasive or influential?
Do you remember the last time that you bought a product just because a celebrity endorsed it? And can you tell if you are being persuaded or influenced?
In this episode of Killer Media Sales, Russell Stephenson is joined again by the director and owner of Frontier Performance Pancho Mehrotra to talk about persuasion and implements in sales. They discuss the differences between persuasion and influence and give advice to sales people about the importance of understanding your own thinking in order to influence and persuade others and improve your sales.
The duo also talk about the mistakes that sales people make when they focus on “sales tactics” rather than building the self of that person so he or she can learn (among other things) how to react under pressure or how to improve their communication skills. Pancho mentions that this is one of the big challenges in sales nowadays, but also says that if you want to improve your sales and learn how to be more persuasive and influential in your role, this is something that can be learned and trained and definitely can be mastered with experience.
If you want to learn how to influence more and persuade better, this is an episode that you can’t miss. Tune in now!
How to avoid cognitive dissonance in sales
Have you ever found yourself in a situation where you can’t make a decision, so you end up picking the “easiest” option (no matter good or bad) so you just end your mental conflict? That’s called cognitive dissonance. You may think, “how is this related to my sales?”.
Well, in this episode of Killer Media Sales Russell Stephenson is joined by the director and owner of Frontier Performance Pancho Mehrotra to talk about cognitive dissonance and how this can impact the negotiation process with your clients. They discuss the importance of knowing what your discovery process is as a sales person, in order to identify the needs and desires of your clients, so you can make better decisions and avoid this cognitive dissonance in your sales pitch as well as in your client thought process.
The duo also talk about the power of people’s beliefs and how sometimes our decision making process is not always the right one, and that as a sales person, being aware and knowing when your client is having two conflicting thoughts is key in the sales process, so you can make “decision making” smoother and easier for them.
If you want to know more about how to avoid this cognitive dissonance to improve your sales, this is an episode you can’t miss, listen now!
Rock on Rocco and Alan!
A must listen for anyone working in advertising or media sales. Rocco Stephenson and Alan Whitelock are superb hosts and deliver great insights week in week out.
If you’re selling media you’ve got to be across this. Good balance of platforms and brands and different media. Keep it up Alex.
Engaging media sales podcast
After 11 years in the media industry it was refreshing to listen to a podcast addressing the issues faced with sales account managers when entering into the landscape. Jamie just gets it. Look forward to the next ep.