106 episodes

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

LADY-BRAINS iHeartRadio Australia & LADY-BRAINS

    • Business
    • 4.9 • 233 Ratings

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

    Katherine Clayton - Peachii Insurance

    Katherine Clayton - Peachii Insurance

    What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash. 
    You’ll learn: 

    How they’re making insurance sexy and accessible to the younger generation 

    That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead 

    How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!) 

    How they approached the equity split with a three person co-founding team 

    The art of doing a deal, and how Katherine approaches selling 

    How she deals with investors who ghost her  

    What they’re doing in the lead up to launch! 


    ~ Connect with us ~ 
    Learn more about Peachii Insurance at www.peachii.com
    Find us at www.ladybrains.com.au  
    Follow us on Instagram @lady.brains 
    Chat to us in the Facebook group, the lady-brains clubhouse
    Sign up for our online business course BASE CAMP here.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 54 min
    Cass Spies - Twisted Healthy Treats

    Cass Spies - Twisted Healthy Treats

    This episode was produced in partnership with Twisted Healthy Treats.
    Today’s guest, Cass Spies, is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise (and how this didn’t pan out) how she went about building her own manufacturing facility, how she landed retailers like Woolworths, Coles and Costco in the US, and how she managed to get into 5000 school canteens across Australia. 
    You’ll learn: 

    How Cass phased the transition of her business away from retail and into wholesale when her stores weren’t making money 

    Why opening her own manufacturing facility was one of the scariest things she’s done thus far 

    Why getting her products into school canteens pretty much saved her business 

    Why she listens to the signs the universe puts in front of her 

    When to know when to continue pushing forward vs. giving up and letting go of the plan 

    How landing a deal with Costco saw her increase sales by 70% 

    The process of exporting her product to China 

    Why Cass has chosen to finance her business via loans instead of seeking external investment 


    ~ Connect with us ~ 
    Find us at www.ladybrains.com.au  
    Follow us on Instagram @lady.brains 
    Chat to us in the Facebook group, the lady-brains clubhouse
    Sign up for our online business course BASE CAMP here.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 47 min
    Jen Bishop - The Interiors Addict

    Jen Bishop - The Interiors Addict

    This episode is proudly sponsored by Carlisle Homes, Australia’s number 1 builder for 2021.  Tune into their new podcast show Home Files (hosted by us!) to uncover all the truths about what knocking down and building your dream home. Listen here.
    Is it possible to build a profitable, fulfilling business, working 3 days a week? If you're asking Jen Bishop, former newspaper journalist and magazine editor, the answer is a resounding YES. She's built The Interiors Addict, Australia's largest interior design, styling and renovation blog, doing just that. In this chat Jen shares how she’s designed her business around the lifestyle she wants and how she’s intentionally kept her operation lean, employing contractors to create the majority of her content while focusing her time on bringing in the cash. 
    You'll learn:

    Birthing her business after being made redundant 

    Being a commentator not an expert 

    Monetising her platform through sponsored content, partnerships and brand ambassadorship gigs 

    Getting through COVID despite losing most of her cash flow 

    Her preference for working with contractors over agencies  

    Why being kind is her guiding principle 


    ~ Connect with us ~  
    Find us at www.ladybrains.com.au   
    Follow us on Instagram @lady.brains  
    Chat to us in the Facebook group, the lady-brains clubhouse 
    Sign up for our online business course BASE CAMP here 
    Sign up for our Black Friday Marketing Crash Course here and have your best sales weekend ever 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 37 min
    Dr. Amantha Imber - 'How I Work' Podcast

    Dr. Amantha Imber - 'How I Work' Podcast

    This episode is proudly brought to you by Eugene, Australia’s first end to end genetic counselling and testing service. To receive $50 off your first genetic test, use the code LADYBRAINS50 at checkout. Just head to eugenelabs.com to shop now.   
    How do the most successful people in the world manage their time, energy and relationships? Today’s guest is Dr Amantha Imber; organisational psychologist and the founder of behavioural science consultancy Inventium, host of the How I Work podcast and author of Time Wise, a guide to how the world’s most successful people dominate their day. 
    You'll learn:

    What ‘work smarter, not harder’ actually means 

    How to stop being a slave to your inbox 

    The importance of understanding your chronotype in designing the most effective structure to your day (and your team’s too!) 

    How knowing your values can help you identify the right times to say no 

    How to overcome the planning fallacy 

    How to be aware of, and avoid, the Iceberg Yes 

    The difference between synchronous work and asynchronous work 


    ~ Connect with us ~  
    Find us at www.ladybrains.com.au   
    Follow us on Instagram @lady.brains  
    Chat to us in the Facebook group, the lady-brains clubhouse 
    Sign up for our online business course BASE CAMP here 
    Sign up for our Black Friday Marketing Crash Course here and have your best sales weekend ever 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 52 min
    [Bonus] 'My sales increased by 445% last Black Friday'

    [Bonus] 'My sales increased by 445% last Black Friday'

    This Black Friday and Cyber Monday, 1 in 3 Aussies are ready and willing to open their wallets, and as a founder, we want you to be prepped and ready to earn your slice of the pie. If you want to maximise this sales opportunity for your business, then listen up! In this episode we chat to Beth Wilson, who participated in our Black Friday Marketing Crash Course last year, to learn EXACTLY how she grew her sales by 445% across the sales period. We also get Digital Marketing Expert, Gabriella Singh, back on the line to give us her top tips for BF/CM 2022. 
    You’ll learn: 

    How Beth from Saint Jack 5x’d her sales during Black Friday 2021 (and how you could too) 

    Why consumer mentality around Black Friday is even stronger this year, despite the fact we're facing inflation and cost of living pressures 

    Why planning your activity early (6-8 weeks out) is KEY to your campaign performance 

    How to engage your existing audience through teasing your offer in advance via emails and social 

    How to find new, high-quality leads to add to your marketing funnel 

    How to re-engage your disengaged segment through creating a new, personalised nurture sequence 

     
    ~ Connect with us ~  
    Sign up for our Black Friday Marketing Crash Course here and have your best sales weekend ever 
    Find us at www.ladybrains.com.au   
    Follow us on Instagram @lady.brains  
    Chat to us in the Facebook group, the lady-brains clubhouse 
    Sign up for our online business course BASE CAMP here 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    Celebrating 100 episodes of lady-brains

    Celebrating 100 episodes of lady-brains

    To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time. In this episode, you'll hear:

    Author and activist, Cleo Wade, chatting about her version of imposter syndrome; feeling random (ep 1)

    Jo Horgan, founder of MECCA, sharing how she thinks about business as a game, and one that's she's determined to win (ep 31)

    Hannah Spilva, founder of LVLY, sharing how she figured out how to send fresh flowers through the Aussie postal system (ep 47)

    Jodie Fox, founder of Shoes of Prey, telling us what it was like to experience failure (the liquidation of her business) in a very public way (ep 42)

    Kate Morris, founder of Adore Beauty, sharing a story of crying in the carpark because she couldn't make payroll the following week (ep 32)

    Maeva Heim, founder of Bread Beauty Supply, telling us how she landed a deal with Sephora before she launched her brand (ep 54)

    Jenna Holmes, aka. Plant Mama / Pasta Mama, on the funny moment she decided she'd only deal with customers who valued her time (ep 53)

    Bianca Spender, recorded live at Australian Fashion Week, on the decision to split her business from her mum's, Carla Zampatti (ep 92)

    Sarah Friar, CEO of Next Door, on how startups look polished on the outside but are full of holes on the inside (ep 26)

    Jane Martino, serial entrepreneur, on the power of letting go of a product, project or business when it's no longer serving you (ep 37)

    Artist CJ Hendry, on the fact her art exhibitions have almost bankrupted her (ep 25)


    ~ Connect with us ~ 
    Find us at www.ladybrains.com.au  
    Follow us on Instagram @lady.brains 
    Chat to us in the Facebook group, the lady-brains clubhouse
    Sign up for our online business course BASE CAMP here.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 43 min

Customer Reviews

4.9 out of 5
233 Ratings

233 Ratings

Impressed8 ,

Easily one of my favourite podcasts!

This podcast is easily one of my favourites!

These girls, Caitlin and Anna, are smart, relatable and insightful. Their down to earth, genuine personalities mean they get all the juicy details out of their guests in a relaxed and honest way. It’s obvious they spend a lot of time ensuring they have the right guests (and ask the right questions!) to continually deliver episodes that offer real stories, relatable experiences and insights that listeners can put into practice. And as these two women are so successful themselves - you know that their advice is incredibly valuable.

A must-listen if you’re interested in starting up your own business, already have your own business, or if you’re just interested in building your career and knowledge. Couldn’t recommend highly enough!

loz jenkins ,

My favourite Aussie business podcast!

10/10, recommend to all of my friends!

gemleslie ,

Love it

Do yourself a favour and listen to this podcast … then take the knowledge and run with it !

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