39 episodes

Welcome to Lady-Land, a podcast by Lady-Brains. Join your hosts and Lady-Brains co-founders Caitlin Judd and Anna Mackenzie as they talk shop with inspiring female founders about what it really takes to build a successful business. Find out more about the show and join the gang at www.ladybrains.com.au
Follow us on Instagram at lady.brains

Lady-Land PodcastOne Australia

    • Entrepreneurship

Welcome to Lady-Land, a podcast by Lady-Brains. Join your hosts and Lady-Brains co-founders Caitlin Judd and Anna Mackenzie as they talk shop with inspiring female founders about what it really takes to build a successful business. Find out more about the show and join the gang at www.ladybrains.com.au
Follow us on Instagram at lady.brains

    Grace Brennan - Buy From The Bush

    Grace Brennan - Buy From The Bush

    How do you create opportunity in times of hardship and struggle? 

    Grace Brennan, creator of the Buy From the Bush campaign, provides insights into how businesses and brands can identify emerging needs out of the COVID-19 crisis and pivot their businesses accordingly. In times of challenge, social distancing and uncertainty, Grace shares the importance of tapping into online communities, supporting those in need, and finding ways to keep your spirits high. 

    In this chat we covered:  
    How Grace has drawn on startup methodology to help design the Buy From the Bush campaign  
    How the campaign gained traction so quickly, and the content strategies she employed to get cut through  
    The importance of having a unique brand voice, and how to be authentic in times of crisis 
    Finding the opportunities by focusing on the needs that are emerging within your consumer base 
    How she’s planning on monetising the campaign 

    Join us in our Facebook group here, where we share resources and information that will be helpful for you and your business during this time.  

    • 47 min
    Olivia Carr - Shhh Silk on managing external impacts on your business

    Olivia Carr - Shhh Silk on managing external impacts on your business

    Olivia Carr, founder of Shhh Silk, shares the new and unforeseen challenges being experienced by COVID-19, including the impact of the virus on the production and supply of silk, and her insights into the immediate effects for businesses reliant on Chinese manufacturing. 

    We also did a deep dive into her infamous relationship with the Kardashian family, her views on building and maintaining meaningful and successful relationships and the importance of integrating social impact initiatives into your business model from the outset.

    There’s a lot of juice in this episode and we hope that no matter what’s going on in your business right now there’s something for you to take away that will help.

    • 50 min
    What is the Entrepreneurial Gender Gap?

    What is the Entrepreneurial Gender Gap?

    Did you know there’s $5 trillion of value being left on the table because women aren’t realising their full potential in business?  

    We’re talking about the Entrepreneurial Gender Gap – the fact that fewer women start businesses than men around the world.  

    The reasons for this are complex and in this episode we’re doing a deep dive to understand why this is the case by chatting with Scale Investors CEO Ariane Barker, and Confidence Coach Kate Richardson.  

    We cover;


    Why women struggle getting access to much-needed funding, and strategies we can employ when going into investor conversations 


    The reason it’s harder for us to access high-value networks of people, and tips we can use to approach others 


    How to overcome a lack of self-confidence to ensure we put our best foot forward every time  

    To continue the conversation head to ladybrains.com.au and join our Facebook group Lady-Brains for resources to support your business growth.  

     

    • 40 min
    Nicole Eckels - Glasshouse, On effectively selling yourself, your product and your brand

    Nicole Eckels - Glasshouse, On effectively selling yourself, your product and your brand

    We spoke with Nicole Eckels, founder of Glasshouse, about how selling door-to-door taught her critical sales skills which she used to start and grow a multimillion-dollar brand.

    In 2006, with Glasshouse Fragrances, Nicole established the scented candle category in Australia and she’s continued to dominate it for the last 15 years.

    In this episode you’ll learn: 
    How doing your research is critical to whether your sales pitch will get across the line
    Why feature dumping is the sure-fire way for your sales pitch to flop
    How being ready to walk away from a deal will boost your credibility in the long-term
    Tips to reframe the sales process so that you feel confident and excited to deliver your pitch

    • 50 min
    Kate Morris- Adore Beauty

    Kate Morris- Adore Beauty

    How do you build a successful business before the market is truly ready?

    Kate Morris is the founder of Adore Beauty, the online beauty retailer she launched in 1999 at the ripe old age of 21.

    It took almost a decade for Adore Beauty to gain momentum and for customers to become comfortable with purchasing their beauty products online. Lucky for Kate she persisted, because 20 years on, Adore Beauty stocks over 200 brands and is forecast in 2020 to turn over $100 million in revenue.

    We covered a lot of ground in this chat, including:
    How she built out a team in the beginning, and what tasks she outsourced first
    How Adore Beauty acquires new customers through focusing on content marketing 
    Why she’s decided to invest heavily in AI technology
    The key ingredients to a killer pitch
    Why she decided to sell 60% of her stake in the business to private equity in 2019
    Dealing with serious cash flow issues as recent as 2014, and the tactics she used to generate enough funds to make the following week’s payroll  

    • 59 min
    Jo Horgan - MECCA

    Jo Horgan - MECCA

    How do you build a multi-million dollar retail empire by becoming best friends with rejection? 

    Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA.

    At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty…yet, she succeeded in getting some of the world’s biggest brands to buy into her vision. 

    22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs. 

    In this chat we covered:
    How being persistent and unrelenting got brands like NARS on board in the beginning
    The unique way Jo deals with rejection, and uses it to her advantage
    How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success
    Her top tip for bringing a deal to a close
    The key drivers of MECCA’s growth over the last 10 years
    How Direct-to-Consumer brands are revolutionising the beauty industry
    How to build a good reputation, and keep it.                                                                      

    Find out more about the show and join the gang at www.ladybrains.com.au
    Follow us on Instagram at lady.brains

     

    • 55 min

Customer Reviews

Adeline Loh ,

Intelligent Conversations

With a gazillion podcasts out in the world nowadays, the ladies at lady-brains always steps it up a notch. Questions are thoughtfully created after intense research. You can tell the difference by just listening to one episode. Highly recommend this! It stands out from all the rest! xx

Audreyroseee ,

Killing it!!!

Absolutely loving listening to the stories of successful women.
Loving listening to inspirational words and having women support women!!!

So proud of these chicks and really interested in what’s to come for your successful story!! Xxxxx

BiankaBV ,

BINGE-WORTHY.

LOVE LOVE LOVE this podcast. The interviews are SO real and raw, the girls are hilarious & there’s so many good takeaways from each episode to inspire you and apply to business/startup or anything you’re leading the charge of 🤘🏼🙌🏼👏🏻

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