20 episodes

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.

How did they pull millions off the table without the ease of social media and email lists?

Did they even need large followings before launching their offer?

I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!

The internet is a crutch. Facebook ads have corrupted the word “campaign.”

It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.

Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.

Welcome to Launch for Profit.

Learn more at: https://launchforprofit.com/

Launch For Profit Steve J Larsen

    • Entrepreneurship
    • 5.0 • 1 Rating

Shortly after selling my first successful offers on the internet, I curiously started researching how legendary, rich dead marketers launched their offers before the internet.

How did they pull millions off the table without the ease of social media and email lists?

Did they even need large followings before launching their offer?

I was shocked by what I learned, and even more shocked when I used these launch strategies to pull millions of dollars for my own offer launches!

The internet is a crutch. Facebook ads have corrupted the word “campaign.”

It’s time we internet marketers learn these classic launch strategies and reclaim what it means to launch a wildly lucrative offer.

Get your creative juices juiced in preparation for OfferLaunch, the biggest event of the year.

Welcome to Launch for Profit.

Learn more at: https://launchforprofit.com/

    Are Two Comma Club Awards Legit

    Are Two Comma Club Awards Legit

    Brace yourself... a million dollars doesn't go that far. Here's the four-phase goal of what to DO with a million bucks…
    Sometimes I hear this or that financed his million dollars for the award… So it must not be legit… What? 
    There will ALWAYS be people who are cheating! But is the focus on them really the best use of our time? Go out there and SELL!
    We have 2-3 people joining the Two Comma Club every week now… Don’t let anybody tell you that’s not an awesome result, because it is! 
    But I also want to tell you—that’s just the first step! There are three more phases that you need to go through before you can really call yourself a millionaire… 
    In this episode, I’ll go through those phases and why each one is important for your entrepreneurial journey. 
    Let’s jump right in!
     
    Key takeaways:
    First things first—the Two Comma Club is absolutely legit (01:05) The three balance sheets you NEED to understand (04:46) The four phases that make up this entrepreneurial game (07:04) Selling a million dollars vs making a million dollars profit (10:46) This is the phase that’s most important and the most difficult (14:07) What skills do you need to acquire to sell that first million (15:42) Your attention is priceless—don’t waste it on fakers (17:47)  
    Additional resources
    Go sign up for my Workshop for Profit
    Get your free copy of Russell Brunson’s Traffic Secrets
    Get your free the Lucrative Launch PDF for more strategies!
    If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

    • 20 min
    3 Dream Customer Criteria (To Increase Cashflow)

    3 Dream Customer Criteria (To Increase Cashflow)

    There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line…
    So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services?
    These are the questions you need to ask because that’s what makes YOUR business successful. 
    This is super important! When you figure out how to find your dream customer, you WILL see increased cash flow and a faster sales cycle.
    In this episode, I will share some of my own strategies that help me target my dream customers. I know these tips and tricks can help you too.
    In fact, this episode is a course in and of itself, so do listen to it a couple of times. You can also find a more detailed story in Russel Brunson’s book Expert Secrets. 
    Ready? Press play!
    Key takeaways:
    It’s important that you actually LIKE your customers (01:00) Writing for Russell on market selection and positioning (03:44) A market and a customer are NOT the same things (07:25) The criteria that make someone a dream customer (10:45) Who are the customers you shouldn’t be selling to (15:37) The personality type who is the easiest to convert (19:34) You shouldn’t be the first person to sell them this thing (21:29) An exercise: Deciding on the right type of marketplace (25:07) Additional resources
    Go sign up for my Workshop for Profit
    Register for my virtual summit Your Final Offer
    Get your free copy of Russell Brunson’s Traffic Secrets
    Aaaand get your free Lucrative Launch PDF for more strategies!
    If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!
     

    • 32 min
    What Paid Ads Drivers Wanna See To Feel Cozy...

    What Paid Ads Drivers Wanna See To Feel Cozy...

    From my experience, here's what you as a sales funnel builder need to tell your paid ads drivers to make a successful campaign. These are the ways I make sure my money goes as far as it can…
    Don’t rely on just organic—paid ads offer unmatched consistency and speed to evergreen campaigns!
    Paid ads are also a whole thing that I don’t know much about. I could learn, but I’d rather focus on launch strategies, campaigns, and sales. 
    If you’re anything like me, you need to do what I do and hire the best paid ads drivers. How did I do that? 
    In this episode, I’ll tell you how I found my paid ads person. I’ll also tell you the questions you need to ask them in order to get the most out of your ads. 
    Plus, you’ll find out which data paid ads drivers need from you so that they can do their job right.
    Let’s dive right in!
    Key takeaways:
    Why you need to have paid ads running (01:41) Find a paid ads driver that’s worth the money (05:41) Here’s why I hire out for these and other tasks (12:43) The numbers your paid ads driver needs to see (15:09) Another thing that makes paid ads drivers happy (17:12) Why I do paid ads as the last part of the campaign (18:31) Here’s what you need to take away from this episode (27:02) Additional resources
    Go sign up for my Workshop for Profit
    Get your free copy of Russell Brunson’s Traffic Secrets
    Get your free the Lucrative Launch PDF for more strategies!
    If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

    • 31 min
    Rich Student, Poor Student

    Rich Student, Poor Student

    Welcome back to Launch for Profit everyone! In this episode, I want to talk about my experiences as both a student and a teacher. If you’re just starting out and learning new skills, this is the episode you need to hear. 
    First of all: Tthe teacher does NOT make the student. If you just listen to the lessons and do the assigned tasks, you won’t get far. You need to be PROACTIVE in your approach to your own education.
    No one cares about your success more than you do. You can’t put your fate in the hands of your teachers. They’re there to guide you, but you need to implement and apply that knowledge at every turn.
    Another point I want to make: don’t be embarrassed to sell and don’t be afraid to reuse old campaigns. In fact, replicate the things that were successful in the past. 
    I’ll expand on all this in the episode, so go listen right now!
    Key takeaways:
    Don’t complain, apply the knowledge you get (01:00) The biggest mistake a student can make (03:31) Your teacher can’t care about your success more than you (05:01) Paying the teacher doesn’t mean automatic success (06:54) Replicating the previous success models is key (09:53) Learn from your own experiences as a customer (14:05) If you want to get rich, don’t take advice from broke people (18:03) Additional resources
    Start your free trial at ClickFunnels today!
    Get your free the Lucrative Launch PDF for more strategies!
    If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

    • 23 min
    How I Build Most Sales Funnels for Free

    How I Build Most Sales Funnels for Free

    This is Launch for Profit and today we’re talking funnels! You know that I spent years as a 'professional funnel builder'. Here’s the thing: I don't actually build my own funnels anymore. In this episode, I’ll tell you how I get those funnels built by others, professionally, for free, almost every time...
    And before you go and say: Steve, that’s easy for you, you have your lists and your people—guess what? I didn’t have these things when I started out! You gotta work with what you have, you have to be creative. 
    Maybe you can’t apply all the strategies I’ll share today, but you can understand the principle. You can understand the mindset and leverage all the resources available to you. 
    What matters is getting that funnel out the door and making money. Sell hard and never be ashamed of it. Use every option you have.
    So if you want to learn how to get your funnels made for free, let’s jump right in!
    Key takeaways:
    How I articulated this process into an actual strategy (00:59) The way I work with my funnel-building team (04:50) Leverage your assets and plan for a 6-figure launch (07:31) The real money lies in the evergreening your campaigns (10:54) Letting money solve all your issues is not profitable (13:13) How I expanded my two-week free ClickFunnels trial (16:52) Additional resources
    Start your free trial at ClickFunnels today!
    Don’t forget to get your free Lucrative Launch PDF for more strategies!
    If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

    • 21 min
    How I Stay in Flow With High Energy

    How I Stay in Flow With High Energy

    Welcome back to Launch for Profit! This episode will be a bit different than the others! I want to talk about willpower, mindset, and the tips and tricks I learned that helped me succeed.
    I’m often asked: “Steve, how do you stay 'on' all the time? How do you get into 'flow' so quickly?" This is what I want to answer today. I really believe that willpower doesn’t exist, it doesn’t help much. It’s all about setting yourself up to do what you need to do. 
    What helps me is setting up my environment and dedicating space to certain tasks. When I sit at my desk, this is my work time. When I’m in my living room, that’s my time to relax.
    So how do I stay ‘on’? Let me tell you, I don’t always want to work. I don’t always want to show up and do what I have to do. But I do it anyway because I set up my environment so that it’s easy to do whatever needs doing. 
    Today I’ll tell you how I did that, what I learned in all these years, and how you can apply some of these methods too.
    Let’s dive right in!
     
    Key takeaways:
    Learning how to learn and overcome the mindset of failure (01:47) The first step is being direct and HONEST with yourself (06:22) The choice is always in your hands, no need to feel forced (09:02) Creating an environment that sets you up for success (12:12) The routines I set up that help me show up and do things (17:36) My approach to problem-solving and finding solutions (22:14) Finding the balance and understanding your own flow (27:47)  
    Additional resources
    Download the Lucrative Launch PDF for more strategies 
    Reserve your spot for “insider access” workshop with me
    And get your free trial at ClickFunnels!
    So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

    • 32 min

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