37 episodes

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box Sarah Williams

    • Business
    • 5.0 • 1 Rating

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

    6 Ways to Keep a Subscriber

    6 Ways to Keep a Subscriber

    We’re subscription box entrepreneurs, which means when we’re not creating a unique box experience for our audience, we’re building that audience of subscribers for our box! We spend so much time getting in front of our audience and gaining those subscribers, it kind of hurts every time we lose one of those subscribers for whatever reason.
     
    But let me ask you a question: are you also putting as much time and effort into keeping those subscribers that are in danger of leaving? This week I’m going over six ways that I’ve used to retain those subscribers who need just a little more TLC to stay satisfied customers.
     
    Keep Things Trendy or Seasonal: How often are you changing up your lineup of items offered in your box? For me, I’m always researching new trends and thinking ahead to what holidays or seasons are coming up to keep things fresh and exciting, and that excitement is going to keep your subscribers happy.  
    Ask you Subscribers what they want: Simply including your audience in the decision making process can make a huge difference. Sending out questionnaires, survey’s, or however you can directly get their input can create buy-in to the whole experience that they’ll want to see through to execution.  
    Engage with your Subscribers: Show them that they’re a part of something larger than themselves. If you have a private group for them or do like I do and have everyone on text, ask them for pictures of them enjoying your box that you can then put up in your public group. People love to feel included, so give them a truly great experience!  
    Create Added Value: We always want our subscribers to feel like the VIPs of our business. Create an environment of added value that will make them feel special. You can send out subscriber only emails or add personal coupons to their box for items in your store. I find that a personal touch reaching out to my customers goes a long way.  
    Offer a Lower-Priced tier in your Subscription Box: The number one reason people cancel their subscriptions is because of financial reasons. Offering a lower priced tier at the point of cancellation is one way you can try to address that pressure on your subscribers to try and retain them. Sometimes they’re happy just to have the option, and that way you can try to get them back to a full subscription when their situation changes for the better.  
    Billing and Follow Up: It’s not the sexiest or most fun thing to do, but you’d be surprised at how keeping track of any billing issues or missed payments can make a huge difference in managing subscriber turnover. Sometimes payments are missed because of card changes, or changes in addresses, or whatever the case may be, and sometimes your subscribers get so caught up in the day-to-day that they forget to fix those issues. Reminders and follow-up can eliminate so much of that.  
    Make sure to always keep an eye on your retention rate. If it starts to slip and fall below 80%, that’s an issue you need to address quickly before things get out of hand. There’s no better time to start repairing things than right away!
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.
     

    • 26 min
    We All Start from Scratch – How Donna Ended her First Launch with 65 Subscribers!

    We All Start from Scratch – How Donna Ended her First Launch with 65 Subscribers!

    Everyone starts somewhere in this subscription box business. Sometimes you start with an audience ready and waiting for your box (if you’re already online), and sometimes you must build your business and audience from nothing. That’s where Donna Prudhomme started with her Plan, Lead, Educate box, but with a little Launch-Your-Box knowhow and some hard work, she was able to build her launch base to 65 subscribers! This week she joins me to tell the story of her first launch and how she put aside her fears and worked toward her success.
     
    The Top can be Lonely
     
    Donna works in education, but not at the teacher level but at the leadership level. She saw all the different boxes that were geared toward teachers and realized that there wasn’t as much of a support system for those women in leadership positions. She found her ‘why:’ an area for opportunity and a community that needed some good old-fashioned TLC.
     
    “I (tried) to find something for leaders and public-school education. I really want to hone in on public school education because we face different challenges. And I didn't really find anything. So, I said, well, I need to create something. I don't know what I'm going to create. I just need to create something.” – Donna
     
    Get Out of Your Own Way and Do It
     
    Building an audience and getting to launch is one of the least-sexy things that we do but I can’t stress how crucial doing the work is to have a successful launch. Donna realized this and put in the work necessary to get her to where she wanted to be with subscribers. We’ve talked about doing a giveaway to build up your email list, being active on multiple social media platforms, and most important, going live and getting in front of your audience.
     
    “I said, I have to do this, let me just jump on Facebook Live. (I told myself) I just have to do it because I tried to stay away from it. But I felt like if I actually showed myself in front of my brand, that people will relate. And so, once I jump(ed) on Facebook Live, putting myself out there, I received so much positive feedback from other educators like, ‘Yes, thank you for doing this, oh, we need this.’ That actually drove my momentum.” – Donna
     
    One last thought from Donna that I thought everyone needs to hear:
     
    “Your box will not be for everyone, but it will be for someone so give yourself grace.”
     
    You can find Donna and her Plan, Lead, Educate box at: https://planleadeducate.com/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 24 min
    Maximize Your 4th Quarter Sales

    Maximize Your 4th Quarter Sales

    The Fourth Quarter is coming, and you know what that means: the busiest shopping days of the year. If you haven’t started preparing, now is a great time to start. This week’s podcast is all about maximizing your selling potential for the holiday and really using the audience and subscriber base that you’ve already built to do it. I’m going to give you five ways to use the resources that you have to give more gift options for your subscription box.
     
    The Holiday Gift Box This is not one of your regular subscription boxes, but a one-time box that your subscribers can buy either for someone else. A holiday box can be a great way to expand your subscription base by including ways for the person it was gifted to sign up to your regular service. These should be presold beginning in October or early November to pull in as many sales as you can as well as give you time to pull in as much inventory as need to get these shipped out.
     
    New Subscriber Launch – Special Promotion          This is another promotion that you’re going to want to do early in the October to November timeframe to pull in people who are still shopping for themselves before the end of the year. You want to start promoting this before the noise of the holidays drowns you out. This is meant to get your audience excited about your upcoming boxes and gives you a chance to offer some free gifts for subscription to snag some good subscriptions before the end of the year.
     
    Gift Subscriptions          This is one of the easiest things that you can do, and it’s one of my favorite things because it’s so easy! Gift subscriptions are a promotion I usually run around Black Friday and it’s the only time of year I offer either six month or 12-month subscription starting in January - you read that right! You can sell some subscriptions (with a free month for a 6-month subscription, or two for 12-months) and have the money up front as well as not having to move on it until the first of the year. This is great to have some piece of mind for the slow months after the holidays without having to move on them right away.
     
    Curated Boxes          Having excess inventory is the nature of the beast when you’re a subscription box owner. Time to put that inventory to use! You can mix and match those left-over items into new boxes for gift items for people looking for that extra gift set. Give these boxes new names and don’t be afraid to get creative but remember that you’re not building a brand-new box, but a specialized one from items that have come before.
     
    Mystery Boxes          What about the inventory from Christmas that was left over? Selling mystery boxes made up of that inventory is a great way to move it out to your audience. This isn’t about re-selling old boxes but using pieces from various boxes to create something new and exciting as a gift. It’s a great way to offer a clearance type item and send out whatever’s left after Christmas!
     
    I don’t recommend doing all of these at once but putting together 2-3 options for the holidays can be a great way to really be efficient with your sales and generate that positive interest with your audience!
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 26 min
    Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600

    Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600

    One of my favorite things that I’ve learned since starting the Launch Your Box group is how many unique kinds of subscription boxes are out there. This week I’m talking to Amanda Stucky, founder of the Mandy Lynn Plans Box, and her box is all about stickers made specially for Hobonichi Planners. What are Hobonichi Planners, you ask? That’s the same question I had coming into this week’s podcast, and Amanda was more than gracious enough to share with me what her niche was and how she started out the gate with 100 subscribers!
     
    Riches are In the Niches
     
    If you’re not in the know yet, Hobonichi Planners are a specific kind of planner from Japan that can be specialized by their owners in tons of different ways. Amanda is part of a community of creators who customize their planners and got her start on Youtube showing off her works. The seed of her subscripton box was born when she started modifying stickers to fit in her planner:
     
    “I found this hobo Nietzsche, and I was watching all these planner videos of people using their stickers, but I couldn't find anybody using stickers and a Hobonichi cousin (planner). So, what I would do is I would take the stickers made for the Erin Condren (planner) and I would put them on my planner, and I would use an exacto-knife and a ruler and slice off the piece that I didn't like so it fit perfectly.”
     
    This is exactly what I mean by “riches in the niches.” Amanda was able to build an audience of 600 followers, 100 of which have been subscribers to her M.L.P box from launch, just off of creating stickers for a certain kind of life planner! She has been so successful that her husband quit his job as an engineer to help her out!
     
    “My husband has a lot of the behind-the-scenes work, and it means, first, that he won't have to work as many nights and weekends. He's been very involved with the business from the very beginning. And so, we're going to get our family time back. And that means a lot.”
     
    Amanda and her family were able to change their lives over stickers! If that isn’t inspiration to get out there and start your own subscription box, well then I’ll just keep on bringing you more stories and tips and tricks every week anyway!
     
    You can find Amanda and the Mandy Lynn Plans box at her Youtube channel at:  https://www.youtube.com/channel/UCDi2GP6S-SjtJa4Kih9hxIw or https://mandylynnplans.com/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 26 min
    How to Find Products for Your Subscription Box?

    How to Find Products for Your Subscription Box?

    You have an idea for a subscription box and you’re excited to start building it for your audience. But where are you going to get all the items you need for a price that doesn’t break the bank? Or maybe you’re already sending your box out, but you’ve increased your subscriber base to the point that you need to start thinking about ordering in bulk. That’s the subject of this week’s episode, where I’m going to show you that there’s more than one way to fill a box.
     
    Where to Source
     
    Deciding what supplier to go with is really what kind of scale you’re looking for as well as your need to diversify your supply chain. When you start to scale up, having more options is going to be better for your schedule as well as your piece of mind to make sure you’re getting what you need for each shipment. Here is a list of sources you can use to help keep you stocked and ready to ship:
     
    Local Shops – The ability to support business owners in your own area is invaluable, especially when you’re starting out small.  
    Facebook Wholesale Groups – There’s likely going to be a Facebook Wholesale group for whatever you’re looking for. It’s a good idea to look around and see what you can find, and it’s easy to join when you do find a group that might work.  
    General Wholesale and Vendor Sites – These are sites that cater to buyers in need of wholesale and often carry many different brands. There is a need to prove that you are a business in need of wholesale, so take care to see what kind of requirements are needed to become a member of the site.  
    Markets or Trade Shows – These are scheduled events that happen across the country where hundreds of vendors come to connect with buyers. These are great to get hands on with companies looking to supply all kinds of businesses and are a great place to network with other businesses as well. Here are some resources for details on shows: https://nynow.com/
    https://dallasmarketcenter.com/
    https://www.lasvegasmarket.com/
    https://www.americasmart.com/
    http://www.greatrep.com/TradeShows.aspx
     
    White Label with a Private Lender – Partnering with a vendor to create custom products can be a huge way of getting unique products without having to do all of the sourcing and shipping yourself. Markets/Trade Shows are a great way to connect with vendors to partner with and start a white label line.  
    Global Marketplace – Sites like Alibaba or Indiamart are a great way to lower costs for items. However, since the items are coming from overseas, you’ll need to give them more lead time when ordering, and it can be affected by global bottlenecks, but they are a great place for sourcing.  
    Sourcing Services – Companies that specialize in sourcing supply for companies. These services can be great when you need a large volume of items as they can leverage their relationships with suppliers to get you what you need when you need it.  
    There are so many resources available to subscription box owners to get your products at scale for a price to keep you in business. Don’t be afraid to diversify, because you’ll find that once you have many sources for the items you need, it’s going to be much easier to keep you piece of mind and your business in the positive.
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.

    • 25 min
    From an Audience of Zero to 100 Subscribers in 60 Days

    From an Audience of Zero to 100 Subscribers in 60 Days

    This week I’m speaking with Claudia Ramos, founder of Shabbyboxes.com, about her unique story: how she went from having a box, to shutting it down, to launching a brand-new box and building to 100 subscribers in 60 days. How’s that for an attention getting headline!  We talked about what she did to achieve this and how engaging with your audience is so important to building your subscriber base.
     
    From Zero to Subscription Hero
     
    Claudia had initially started off with another box related to her work as an independent designer with a crafting company. By the time she was informed by corporate that she wasn’t allowed to have a box associated with the company, she had already gotten a taste of the recurring revenue that a subscription box is known for.
     
    “It was two months of ‘Wow, this money hit my bank on the first of the month.’ And I know that this can be something great. So, I had to pivot, and I had to do it quickly because I didn't want to lose that momentum.”
     
    Claudia acted quickly. She already had an idea for a new box, one geared toward teachers, and since it was June she was on a timeline to build an audience for the box and release it at the start of the school year.
     
    So, I started with brand new social media, Facebook, Instagram. I'm not very Instagram savvy, my primary social media platform is Facebook, and I'm very comfortable with it. I'm going to start from zero and I'm going to start posting. I listened to your podcast and your training about reels, and I started doing them, and I felt silly. I felt like, this isn't gonna work. But what they did, you know, one of my reels got over 10,000 views.”
     
    She trusted in herself and her brand enough to know that the audience would come to her if she was active with it. She stepped out of her comfort zone and worked hard to build her audience in time for her launch and was able to end up with over 100 subscribers by the time school started. It’s all about getting in front of your audience and really showing them you and what you’re an expert in and building those enthusiastic fans that’s going to push you towards wild success.
     
    You can find Claudia and her Tee(Cher) Box on Instagram at: https://www.instagram.com/teecherbox/
     
    Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.
     

    • 22 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Dontpushhim ,

Excellent start to a long awaited podcast!

Sarah Williams has finally published a podcast I’d been hoping for. The information here is clear and concise and the sound quality is excellent (which can’t be said for all new podcasts!) I’m looking forward to more episodes.

Top Podcasts In Business

Listeners Also Subscribed To