Connect with the art of thriving as an entrepreneur and discover the joy of leading a business with more ease, connection and reward, with Law Of Effortlessness. Walking the path of an entrepreneur can be one of the most amazing journeys of your life. There’s no denying it can also be one of the most overwhelming, frustrating and challenging. This podcast shares inspired, practical and real life opportunities to learn how to bring more effortlessness to your business journey because being a successful entrepreneur doesn’t mean working yourself silly. Each week host, award winning business coach, best selling author and creativity fueled marker, Shannon Bush, will guide you to take yourself and your business to a whole new level as she’s joined by inspirational business thought leaders making a difference, hosts dynamic conversations with the smart girls of the business world and shares her own mindset, marketing and magnetic insights about business and life.
098 | Visibility and Video with Jenny De Lacy
Video and Visibility with Jenny De Lacy
Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy.
After a 25-year career in corporate L&D,
creating audience-focused programs, and powerful presentations, Jenny brings
the system and process needed to make face-to-camera video marketing effortless
and simple for business.
Rejecting random acts of video, and needing an effortless
system to follow to grow her business, Jenny developed a six-step system that
makes adding video simple and easy to implement in any type of business, and
achieve strategic results by nailing the message, speaking to your intended
audience and LOVING yourself sick on video
Shannon and Jenny chat about knowing your audience and your message – in creating meaningful and intimate conversations that propel your profile and profits. You’ll hear a juicy discussion about being authentic, being yourself without pretense or staged drama and having everything polished. You’ll also hear a fantastic discussion on knowing your audience well and how to engage with them, including the language and emotions that our clients experience just before they meet us, and what happens when they do come into our world.
Stay tuned to hear some easy and simple strategies to help you navigate using video in your business, and discover when its time to up-level your video presence.
Pearls of Wisdom
“You don’t want to be the best-kept secret in town.” -Shannon Bush
“There’s a lot of raw authenticities out there – but this isn’t about sharing your undies for undies sake.” – Jenny De Lacy
“We need to think like bigger businesses more.” – Jenny De Lacy
“Have you ever asked your ideal avatar what they want from you?” – Jenny De Lacy
“What do you need to say to move someone from panic to relief?” – Jenny De Lacy
“It’s never about the tripod.” – Jenny De Lacy
Connect with Jenny in these places:
Website https://www.thevisibilitycoach.com.au Facebook @jennythevisibilitycoach LinkedIn https://www.linkedin.com/in/jennydelacy YouTube https://www.youtube.com/c/JennyDeLacyGetVisible Twitter https://twitter.com/jennyd_video Instagram @jennydelacy.video
Connect with Shannon here:
Creative Possibility – www.creativepossibility.com.au
Thriving Entrepreneur Circle Facebook group for women in business – bit.ly/tecircle
Find Out More About the Thrive Factor Book here:
097 | Building a Creative Business w/ Jo Wilson Design
097 | Building a Creative Business with Graphic Designer Jo Wilson of Jo Wilson Design
Welcome to Law of Effortlessness Podcast with your Amazon Best Selling Author and resident #businessyoda Shannon Bush!
Today Shannon is joined by Jo Wilson, from Jo Wilson Design. You might recognize Jo’s work from the beautifully designed, and illustrations from The Thrive Factor Book! After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life. What makes my heart light up is creating branding and visuals for businesses that create work that matters and change people’s lives.
Jo is so much more than a logo designer – she’s excited by styling a brand so is personal, beautiful and unique. Shannon chats with Jo about what a visual brand is drilling in deep plucking out the essential ideas and elements of their business and translating it into a beautiful, visual brand.
Shannon and Jo talk about the frustrations of graphic design and the rise of DIY branding with tools and apps like Canva.
Jo shares her main frustration is inconsistency with switching up visuals in tools like Canva, rather than the consistency being built into a brand when working with a Graphic Designer. You’ll also get to hear the best tips on preparing to work with a Graphic Designer, and making the most of the experience and clues that it’s time to bring on a Designer like feeling embarrassed or ashamed to share business cards or refer people to your website.
Pearls of Wisdom
“You have all different aspects of your brand – there’s your voice, the way you write, the way you’re photographed. Your logo is just one part of a larger whole.” – Jo Wilson
“I love the jobs where I get to add more creativity into it…add that extra bit of human touch.” – Jo Wilson
“It doesn’t have to be a whole complete package. It can be little steps by little steps.” – Jo Wilson
“Nature is my biggest inspirations, I go for walks and it’s where I get inspired to do things.” – Jo Wilson
“You can’t compare yourself to other people, they are in completely different places.” – Jo Wilson
Connect with Jo from Jo Wilson Design in these places:
Find Out More About the Thrive Factor Book Here
Connect with Shannon here:
Thriving Entrepreneur Circle Facebook group for women in business – bit.ly.tecircle
Tune into other Law of Effortlessness Podcast episodes here
096 | Sparking Possibility and Winning Business Awards w/ Gemma Moore
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095 | Effortless Thriving w/ Jay Crisp Crow | The Thrive Factor Book Series
The post 095 | Effortless Thriving w/ Jay Crisp Crow | The Thrive Factor Book Series appeared first on Creative Possibility.
094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series
The post 094 | Become More Visible w/ Nicole Bathurst | The Thrive Factor Book Series appeared first on Creative Possibility.
093 | The Compassionate Queen Ruler w/ Donna Gordin | The Thrive Factor Book Series
The post 093 | The Compassionate Queen Ruler w/ Donna Gordin | The Thrive Factor Book Series appeared first on Creative Possibility.
Customer ReviewsSee All
Visibility & Video with Jenny De Lacey
Fantastic tips and top notch information. I’ll be listening again. Thank you for this valuable interview. It was so enjoyable to listen to. Going to work on my introduction video asap 💁🏼♀️
I love this podcast so much - it's funny, witty, and amazing to hear from someone whose really experienced in entrepreneurship, and someone who is so down to earth and no bull!
I recommend this show to heaps of people - because it's so worth it!
FB LIVE ep 21
Thanks for this wonderful episode Shannon. Packed with lots of great tips and tools of how it can be a great strategy for your business. And I especially appreciate the advice on how to get over your fear of doing FB live and the technical aspects. Great work.