52 episodes

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

Lean Mean Marketing Teams Ty Hayes

    • Business
    • 4.2 • 5 Ratings

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

    52. How to write better briefs and why it matters

    52. How to write better briefs and why it matters

    With Pieter-Paul von Weiler and Matt Davies
    BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs.
    Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide.
    In this episode, we discuss:
    How you can recapture up to 30% of your marketing budget by writing better briefs Why 80% of clients think they’re good at writing briefs but only 10% of agencies agree The common problems with briefing, why they arise and the issues they create What you can do to improve the briefing process The importance of having a strategy from which your brief draws from/links to The importance of clear targeting and positioning The 3 kinds of objectives to include in your briefs How to evaluate the work that comes back from your agencies to know if it’s on brief Some tips to brief multiple agencies and in-house marketing teams Since launching their business, BetterBriefs, at IPA’S EffWorks last year, Matt and Pieter-Paul are on a mission to help brands write better briefs for agencies and through their training and brief advisory services.
    Enjoy the show!
    P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
    References
    Make sure you also download a copy of the best practice guide ‘The best way for a client to brief an agency’ written by BetterBriefs and Mark Ritson in partnership with the IPA. This contains the research findings and the tips and strategies we discuss in the show. Contact BetterBriefs
    Find Pieter-Paul von Weiler and Matt Davies on LinkedIn and tell them you heard them on the podcast, or shoot them an email pp@betterbriefs.com and matt@betterbriefs.com  Find out more about BetterBriefs Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show.
    Help us continue to help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Lewis Hallam.
    Thank you and enjoy the show!

    • 59 min
    Entering the metaverse and being more productive with Steve Glaveski

    Entering the metaverse and being more productive with Steve Glaveski

    Get up to speed and prepare your team for the future.
    In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy.
    Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you.
    Steve also shares some practical tips to help your team be more productive, which is welcome advice given the increasing workloads facing many marketers.
    In this episode, we discuss:
    The onset of Web3, NFTs, and the Metaverse and their basic definitions Specific use cases for NFTs How (and why) small companies should embrace this emergent tech Why Web3 should be embraced going forward Examples of companies that have entered the metaverse and are doing it well How Web3 can change the way that brands build communities and reward customer engagement The prevalence and prominence of DAOs (decentralised autonomous organisations) and what impact they might have on agencies and staffing Steve Glaveski’s framework to boost productivity: Cut the CRAP. C for Consensus-seeking R for Responsiveness A for Availability P for Process Paralysis Steve’s advice for how CMOs can scale their own content marketing - he should know, Steve’s authored two books, written loads of blog articles and published hundreds of podcast episodes The value of emotional intelligence, the value of ownership over your work, and the value of your time. And more! About Our Guest

    Steve Glaveski is the founder and CEO of Collective Campus and community-owned web3 accelerator, Metarise, and his mission is to unlock the latent potential of people to create impact in the world and lead more fulfilling lives.
    He co-founded children’s entrepreneurship program, Lemonade Stand, is the author of several books, including Wiley books Time Rich: Do Your Best Work, Live Your Best Life (May 2020), Employee to Entrepreneur: How To Earn Your Freedom and Do Work That Matters (2019), is a contributor to the Harvard Business Review and hosts the award-winning Future Squared podcast. He founded the media network, NoFilter, during the pandemic. He previously worked for the likes of EY, KPMG, Westpac and Macquarie Bank.
    Contact Steve
    www.metarise.club www.metavise.io www.collectivecampus.io twitter.com/steveglaveski steveglaveski.com Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show.
    Help us continue to help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Lewis Hallam.
    Thank you and enjoy the show!

    • 56 min
    Transform your marketing team with the HiFli framework

    Transform your marketing team with the HiFli framework

    With Ty Hayes, Podcast host and Founder of Growth Generators
    The world is forever changing.
    Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. 
    What got us here, may not get us there.
    Yet, after years of constant change, it can be hard to think strategically whilst acting reactively. 
    To help you with this, we’ve devised a framework for marketing team transformation, called HiFli.
    Whether you’re in a new leadership role, or you’re just about to hit the reset button with your team, this will give you a roadmap to follow.
    In this episode, we discuss:
    The HiFli framework and how it can be used to create a high-flying marketing team The details on what we mean by HiFli: Harmonise Infrastructure Flow Lead Innovate How some of the most important work you can do is align your marketing strategy with your organisational strategy How to make your metrics do the work for you when they're properly chosen and analyzed How leadership and innovation are required to cultivate high performance How CMOs can build trust with their CEOs to stay in the seat long enough to make an impact  What high performance actually means and how to develop it in your teams Why making your processes leaner and more agile can help contribute to better results How to analyze and rebuild the infrastructure your team needs to be the best And more! You're joined by host Ty Hayes on this episode. Ty is a former #10 ranked Chief Marketing Officer in Australia and led the Australian Marketing Team of the Year in his previous role as CMO at a global university. Ty now works with CEOs and CMOs to help them create modern marketing teams that drive growth.
    P.S. We take detailed notes for each episode with all the tips, strategies and resource links laid out in an easy-to-read pdf. So you can spend less time taking notes and more time taking action. Head to our website to download the notes.
    Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show.

    Help us continue to help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.
    We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

    This podcast was produced by Ty Hayes and edited by Lewis Hallam.
    Thank you and enjoy the show!

    • 36 min
    49. Becoming a whole marketer with Abigail Dixon

    49. Becoming a whole marketer with Abigail Dixon

    Discover the skills to become a fulfilled marketer.
    In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career.
    In this episode, we discuss:
    What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing leader. The importance of engaging and involving a wide range of stakeholders when developing your marketing strategy. How to socialise your strategy to get stakeholders on board.  Abby shares some great tips for those of you who are uncomfortable with the politician parts of your role.  Why and how marketers should be taking ownership of the commercial agenda for your organisation. Why a long-term marketing strategy is still required in today’s rapidly changing world. The difference in company orientation from being product-oriented, to sales-oriented to production-focused - to the holy grail of being marketing-oriented. What this means in terms of the remit of marketing, and the size and composition of the marketing team. About our guest

    Abigail Dixon is Author and Podcast Host, The Whole Marketer, and Director and Founder of Labyrinth Marketing 
    Abigail is an award-winning chartered marketer and consultant, a Fellow of the Chartered Institute of Marketing (CIM), an accredited course director and trainer, and an accredited International Coaching Federation coach.
    Get the notes 
    P.S. As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
    Contact Abigail Dixon
    Website (access the book and podcast here): www.thewholemarketer.com Abigail Dixon @LinkedIn; Instagram: @thewholemarketer www.labyrinthmarketing.co.uk Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Lewis Hallam.
    Thank you and enjoy the show!

    • 55 min
    What every marketing leader should know about finance with Adam Fraser

    What every marketing leader should know about finance with Adam Fraser

    Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights.
    Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance.
    Learn about the main KPIs of a CFO and what keeps them up at night.
    Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates. 
    Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved.
    By building empathy with the CFO and upping your financial acumen, you'll become a smarter marketer and a more influential leader.
    About our guest
    Adam Fraser is CFO of MedTech Startup Omniscient Neurotechnology (08t), which was the 2022 winner of SXSW innovator award for AI and machine learning.
    At the intersection of neuroscience and data science, 08t is creating more detailed maps of the brain's neural highways.
    With over 25 years of broad-based finance, corporate finance, private equity, technology and martech experience, Adam brings a wealth of experience to his current CFO role.
    Adam explains how marketing and finance can (and should) work in concert with each other to help realise the business and strategic objectives of the company.
    Fun fact, Adam was the host of EY's marketing podcast 'Let's Talk Marketing.'
    P.S. You'll want to grab the detailed notes that accompany this episode packed with all the financial term definitions. To access these, head to our website lookout for this episode and download the notes.
    References
    2022 SXSW Innovation Awards BambooHR HubSpot This is Marketing by Seth Godin Good to Great by Jim Collins Contact Adam Fraser
    Website: https://www.o8t.com/  Adam Fraser @LinkedIn Keep up with what Omniscient Neurotechnology is doing by visiting their LinkedIn page Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage marketing team transformation framework called HiFli. Follow or connect with Ty on LinkedInor Twitter and let us know what you think of the show. Help Us Continue to Help You
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.

    • 46 min
    Beating Imposter Syndrome with Alison Shamir

    Beating Imposter Syndrome with Alison Shamir

    Conquer the fear that holds you or your team back
    "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir
    Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point.
    If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome.
    The costs are high- personally, it can cost your voice, your job, the promotion, and the rewards of being recognised for your ideas and talents.
    As an organisation, it can reduce collaboration and innovation, and cause high-performers to leave.
    It can also create micro-managers that possess over data and occasionally throw team members under the bus due to their own imposter syndrome.
    Tune in to find out what it is, what you can do personally, and as a leader to help beat it and help your team thrive.
    Today's guest is Alison Shamir - an Imposter Syndrome & Confidence Expert, Coach, Speaker and Media Contributor who spent 10+ years in senior roles in Technology and Media sectors.
    Certified in Applied Neuroscience and Brain Health, Alison arms her audience with the knowledge and evidence-based methods grounded in science to overcome imposter syndrome, build confidence and do the deep work needed to rewire the brain and achieve the success they desire.
    P.S. Get the cheat sheet that accompanies this episode. Head to our website, find this episode and download the PDF summary notes with all the tips and strategies laid out in an easy-to-read format. Spend less time taking notes, and more time taking action.
    References
    How to Win Friends and Influence People by Dale Carnegie Limitless by Jim Kwik The source by Tara Swart Secrets Thoughts of Successful Women by Valerie Young Ditching Imposter Syndrome by Clare Josa Contact Alison Shamir
    Alison Shamir Website Instagram LinkedIn Contact Growth Generators
    Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know what you think of the show. Help us continue to help you
    Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
    This podcast was produced by Ty Hayes and edited by Lewis Hallam.
    Thank you and enjoy the show!

    • 1 hr 1 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

newdad87 ,

Y

Yhdjd I did

Top Podcasts In Business

Steven Bartlett
Victoria Devine
Mentored.com.au
SYMO interactive
Freakonomics Network & Zachary Crockett
Rask