If you’re like many business owners and email marketing has made its way into the too hard basket, this conversation might just reinspire you to give it another crack. I'm thrilled to be chatting with social media marketing extraordinaire, Jenn Donovan, about how to simplify the often complicated arena of email marketing.
A seasoned marketing strategist and the host of Small Business Made Simple podcast, Jenn shares why cultivating an email list is a must-have for every business. When first starting out, many business owners start by creating an Instagram or Facebook account, but they neglect to think about the huge benefits of email marketing.
In this episode, Jenn shares her tips on how to go about building out your email list. We talk about lead magnets and why they should provide value to the point where someone would be willing to pay for them. However, instead of paying money, your clients are paying for your lead magnet with their email address - a very high commodity.
There’s no point in having an email list if you don’t do anything to nurture those relationships. Jenn talks about what it means to nurture your audience by sending out email sequences and how to implement a re-engagement strategy if it’s been a while since you’ve contacted them.
One thing a lot of business owners struggle with is knowing what content to share in email marketing. Jenn talks about the power of repurposing content that you are already sharing through your social media and that even if the email doesn’t get opened every time, it still helps with brand recognition and keeping your business front and centre.
The main thing is to stay consistent. Don’t get into manic marketing where you send a bunch of emails out for a few weeks and then go silent. Make sure you create a plan that will be sustainable for you and don’t worry about everything being perfect. The best business advice Jenn received was “ready, fire, aim”, meaning that you don’t need to have everything figured out before you give it a go. Just get started connecting with your audience, consistently showing up and nurturing those relationships. They signed up to your email list for a reason!
Connect With Jenn Donovan:
Website:https://socialmediaandmarketing.com.au/Podcast:Small Business Made Simple
Connect With Me:
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