13 episodes

Dr Paul Harrison (Deakin University) is joined by some very smart guests to give you your guide to human behaviour, culture and the world of marketing.

Listen to this... Human Behaviour, Culture and the World of Marketing Hosted by Dr Paul Harrison from Deakin Business School

    • Society & Culture

Dr Paul Harrison (Deakin University) is joined by some very smart guests to give you your guide to human behaviour, culture and the world of marketing.

    The Scientific Method, Embracing Uncertainty and the limits of Research and Science

    The Scientific Method, Embracing Uncertainty and the limits of Research and Science

    In this episode of Listen to this, we take a deep dive into the scientific method. What it is, why it's important, and how we need to embrace it if we are going to progress. On the journey we talk about Star Wars and the Sith, Brett Sutton, Covid-19,...

    • 54 min
    In the lap of luxury: Talking Shop

    In the lap of luxury: Talking Shop

    From the archivesWhat’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are...

    • 22 min
    Crisis management, the benefits of honesty in difficult times and how to build your reputation when things look grim - Listen to this, S3E4

    Crisis management, the benefits of honesty in difficult times and how to build your reputation when things look grim - Listen to this, S3E4

    We talk to Deakin University's Adjunct Professor of Marketing, David Epstein, the man who got Kevin to agree to the 07, directed National Media Liaison Service for Bob Hawke and Paul Keating, managed the Qantas QF32 engine failure response, and was most recently Vice President of Corporate and Regulatory Affairs for Singtel Optus.

    • 1 hr 25 min
    Trust in social media, the new “normal” and conspiracy theories - Listen to this… S3E3

    Trust in social media, the new “normal” and conspiracy theories - Listen to this… S3E3

    We're being told that the new "normal" is coming, but I still haven't worked out the old normal. Who is in charge of all these normals... Could the world's populist leaders be suffering from actor-observer asymmetry and which conspiracy theory should we believe? Does 5G give you COVID-19? And why didn’t the evil geniuses use a more available mode of transport like 4G or Swiss Trains. Along with the NRL’s new crowd track, abandoned international students and Post-Covid tourism, we have got it all covered in this episode of Listen to this. So, sit back or upright, and enjoy the next forty minutes of your guide to human behaviour, culture and the world of marketing.

    • 49 min
    Merging the Digital World with Behavioural Insights - S3E2

    Merging the Digital World with Behavioural Insights - S3E2

    In this episode of Listen to this aul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation.

    • 59 min
    Truth, adaptation and ScoMo messaging: Listen to this S3E1

    Truth, adaptation and ScoMo messaging: Listen to this S3E1

    What is truth in the era of CoVid-19? How can businesses adapt? And what is an agentic male response to ScoMo? Those questions and more will be answered in this episode of Listen to this...

    • 45 min

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