60 episodes

Podcast by LMA Podcast

LMA Podcast LMA Podcast

    • Education

Podcast by LMA Podcast

    The Importance of Well-Being in Legal Marketing

    The Importance of Well-Being in Legal Marketing

    In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.

    - National Suicide Prevention Lifeline: 1-800-273-8255
    - Crisis Text Line: Text HOME to 741741
    - SAMHSA Treatment Referral Helpline: 1-877-726-4727

    • 34 min
    Pricing Confidence With Considerations for Economically Challenging Times

    Pricing Confidence With Considerations for Economically Challenging Times

    In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.

    • 28 min
    Diversity Communications: Best Practices and Perspectives from Two In-House Pros

    Diversity Communications: Best Practices and Perspectives from Two In-House Pros

    In this episode, Bethany (Early) Chieffallo (GKG Law, P.C., mailto:bchieffallo@gkglaw.com) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC, stephaniegryder@mvalaw.com) and Nichole Bartlett (Dechert LLP, nichole.bartlett@dechert.com ) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

    • 31 min
    Building a Scalable Sales Culture in a Law Firm

    Building a Scalable Sales Culture in a Law Firm

    In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

    Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.

    • 32 min
    Make 2020 Your Best Year Yet

    Make 2020 Your Best Year Yet

    The January/February issue of Strategies magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.
    In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.

    • 31 min
    Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

    Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

    In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

    • 33 min

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