20 min

Luke Gheen: Building a Practice From Scratch Accounting Marketing Doesn't Suck

    • Business

Building a practice from scratch. Would you leave a safe and comfortable controller position at a large company to start your own CPA firm? That’s what Luke Gheen, did – in his early 30s and without any public accounting experience. Tune in to listen to Luke talk about how marketing played a role in building his firm from the very beginning, why change continues to be a constant driver in managing his practice and how he has created a business that allows him to live a life according to his own rules.

Building a practice from scratch. Would you leave a safe and comfortable controller position at a large company to start your own CPA firm? That’s what Luke Gheen, did – in his early 30s and without any public accounting experience. Tune in to listen to Luke talk about how marketing played a role in building his firm from the very beginning, why change continues to be a constant driver in managing his practice and how he has created a business that allows him to live a life according to his own rules.

20 min

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