Making Sense of Martech Juan Mendoza

A conversation with Juan Baron.


In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland.....



Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching.



In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past.



In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market.



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You can find Juan on LinkedIn and Twitter.

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A conversation with Josh Alvernia.


In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.



Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.



In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.



Go here for show notes, links, and resources.

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Follow Juan Mendoza on LinkedIn and Twitter.

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You can find Josh on LinkedIn.

A conversation with Amanda Natividad.


In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online.



Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook!



In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links.



Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

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You can find Amanda on Twitter, LinkedIn, or her site.

A conversation with AJ Rollsy.



In this episode, I’m joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ recently supported TMW research for a paper on Martech in India providing valuable insights into how the technology community works in one of the largest markets in the world.



In this episode, we dive into how Martech companies are started and grown across various regions globally, particularly Asia. We talk about cultural nuances that change the course of technology development, how entrepreneurship evolves across the generations and if the world of marketing technology is shifting out of Silicon Valley from west to east.



Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find AJ on LinkedIn.

A conversation with Sabri Suby.



In this episode I am joined by Sabri Suby who calls himself the “Lord of the Internet.” He’s the founder of King Kong an Australian based digital advertising agency and the author of “Sell Like Crazy.” King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri.



In this episode we talk about the grind of digital advertising, building a growth mindset, “hustle culture”, Sabri’s views on performance marketing, the impact that privacy changes has on the how brands grow, building a business model around big tech platforms, why Sabri has golden records in his office and his ubiquitous online presence in the digital marketing industry.



Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Sabri on LinkedIn.

A conversation with Tejas Manohar & Michael Katz.



In this episode I am joined by  Tejas Manohar, the CEO of Hightouch Data and Michael Katz the CEO of mParticle. Over the past few years, a new category of customer data platforms has emerged called reverse ETL - data activation, enrichment, and analytics that runs on data on top of the data warehouse. Championed by Hightouch data and numerous other startups, there has been a growing shift in how tech leaders are thinking about the role of the CDP in their business in conjunction with existing data warehouses like Snowflake, GCP, and AWS.



We have two of the leading voices in this discussion to talk about the changing role of the CDP category, if reverse ETL makes sense as a category of tech, the modern data stack, the unbundling of CDPs, the value of data in a company, the problem of data waste, and many other topics.



Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

Listen on Apple, Spotify, Google, and everywhere else.

You can find Tejas on LinkedIn.

You can find Mike on LinkedIn.