Market Proof Marketing: Home Builder Marketing Insights Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the goals of the company and the surprising outcomes they’ve discovered so far.Kevin and Jason discuss:How customer experience is everything and it’s the heartbeat to most top builder brands.Having a platform that’s willing to integrate with others.What real estate agents bring to the table… or lack thereof.The solution that Ownly offers: creating trust and transparency between buyers and sellers.Ownly has shown that buyers are making big decisions at night from the comfort of their own home.Market Proof Marketing · Guest Episode: Improving The Customer Experience with Jason HardyQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!







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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com) Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)Things We Love Things We Hate (49:41)Jackie loves her library! Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchristJulie is obsessed with frozen mango.Market Proof Marketing · Ep 334: Lead Attribution is BrokenQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!











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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie’s AI audio book turned out to be a failure.The News (35:51) Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)How an iPhone Powered by Google’s Gemini AI Might Work (https://www.wired.com)Welcome to the AI gadget era (https://www.theverge.com)Things We Love Things We Hate (01:09:16)Kevin’s favorite is a Youtube channel called 3Blue1Brown.Beth loves that the Baltimore Orioles are back!Andrew enjoys driving his Tesla.Market Proof Marketing · Ep 333: Perspectives on PersonasQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!









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Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI ad for a Paw Patrol experience.Andrew bought a Tesla and realizes how important the brand is.Julie’s AI audio book turned out to be a failure.The News (17:31) The Great Compression (https://www.nytimes.com)The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That’s an Improvement From Last Year (https://www.redfin.com)Don't wait to buy a home (https://www.businessinsider.com)Things We Love Things We Hate (39:01)Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it.Jackie loves including her her kids in her hobbies like water coloring.Julie has gotten back into thrifting and is lovingMarket Proof Marketing · Ep 332: Give Them Something to Talk AboutQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!











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Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and what will stay the same. Kevin and Rob go through some scenarios to help clear up some confusion and demonstrate what the future might look like.Kevin and Rob Hahn discuss:The ways the media has gotten it all wrong leading to chaos. How steering is still preserved in the agreement. Why the new agreement will probably set the stage for smaller lawsuits down the line.That overall, nothing is really going to change. Seemingly, no one wins in this settlement. Market Proof Marketing · Guest Episode: A Deeper Look Into The NAR Settlement with Rob HahnQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02)Andrew is car shopping and is comparing different experiences.Jackie had a negative experience when pretending to be a customer.Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.The News (19:09)Meta’s A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)ICON Unveils Suite Of New Technology (https://www.builderonline.com)Productivity is way up (https://www.businessinsider.com)Things We Love Things We Hate (46:20)Jackie got Privacy Film for her house and loves it! Beth is excited for Masters week!Andrew is loving building up the credit on his solar account.Market Proof Marketing · Ep 331: Bad Customer ExperienceQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!









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