Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Hosts & Guests
Marketing Medical Imaging
20/05/2022
Hi guys, love the show! Especially hearing your ideas about marketing outside the sea of sameness. I would love to hear you guys talk through some ideas for marketing in my world. I am the marketer at a fair sized medical imaging company ($60m turnover through 10 locations) in Canberra, Australia. For some background, two main markets 1) referring physicians 2) patients So, although patients can chose their provider, majority just call the place on the referral they are given from the practitioner. So obviously the aim is to get practitioners to use our referral pads. We are not allowed to have agreements with practitioners, or give them gifts etc. I currently nurture them via automated email through my CRM. But I find it very difficult to market directly to them. Do we market to our patients in the hopes they influence the practitioners? What else can we offer? Perhaps there is a solution in the web3 space?? Cheers, Dale Anderson Marketing Manager and Referrer Liaison, Canberra Imaging Group.
Awesome podcast
20/04/2022
must listen for marketers thinking about the future of web2 and web3
5 star
13/04/2022
What a great listen really enjoy on my commute
Really excited about this podcast
11/04/2022
Looking forward to more great content from the Marketing Against the Grain team!
About
Information
- Channel
- CreatorHubspot Podcast Network
- Years Active2022 - 2025
- Episodes307
- Copyright© HubSpot, Inc.
- Show Website
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