165 episodes
Marketing Against The Grain HubSpot Podcast Network
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- Business
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4.6 • 9 Ratings
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)
Marketing's next frontier is here, thanks to GPT-4.
Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have.
Mentions
OpenAI https://openai.com/
GPT-4 https://openai.com/research/gpt-4
Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622
GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800
HubSpot https://www.hubspot.com/
Amazon https://www.amazon.com/
Anthropic https://www.anthropic.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Google’s Secret Weapon To Destroy OpenAI For Good (#159)
Did Google just one-up OpenAI for good?
Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s advantage in the AI industry, the power of Google's Bard extensions launch, and how OpenAI will combat it.
Mentions
Google www.google.com
Google's Bard extensions https://bard.google.com/
Microsoft https://www.microsoft.com/
OpenAI https://openai.com/
YouTube data https://developers.google.com/youtube/v3
Gemini project (Google's large language model)
Microsoft's partnership with OpenAI https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Marketing Basics 99% Of Businesses Don’t Get Right (#158)
Even the most skilled marketer may not be utilizing all five of these essential strategies.
Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth.
Mentions
Eight Sleep https://www.eightsleep.com/eu/
Asana https://asana.com/
HubSpot https://www.hubspot.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
AI Founder Reveals How AI Exposes Lazy Employees (#157)
Should we give up control to AI?
Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively.
About Gabriel
Co-Founder of Dust, ex-Stripe, Alan.
Connect with Gabriel!
LinkedIn https://www.linkedin.com/in/gabhubert/
Twitter https://twitter.com/gabhubert
Mentions
OpenAI https://openai.com/
Tavus https://www.tavus.io/
My First Million https://www.mfmpod.com/
Slack https://slack.com/
Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)
People don’t want advice, they want a prescriptive thing to do.
Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.”
Mentions
INBOUND live episode https://www.youtube.com/watch?v=htKMqgVgKvc
Steven Bartlett’s podcast: Diary of a CEO https://stevenbartlett.com/the-diary-of-a-ceo-podcast/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
How To Guarantee AI Won’t Replace You (#155)
2 out of 3 jobs will be automatable thanks to AI.
Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone should have to succeed in AI, how traditional brand channels will be interrupted, how to create truly differentiated content, the power of personality, and real life use cases for AI (used by HubSpot).
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Customer Reviews
Marketing Medical Imaging
Hi guys, love the show! Especially hearing your ideas about marketing outside the sea of sameness. I would love to hear you guys talk through some ideas for marketing in my world.
I am the marketer at a fair sized medical imaging company ($60m turnover through 10 locations) in Canberra, Australia.
For some background, two main markets
1) referring physicians
2) patients
So, although patients can chose their provider, majority just call the place on the referral they are given from the practitioner. So obviously the aim is to get practitioners to use our referral pads. We are not allowed to have agreements with practitioners, or give them gifts etc.
I currently nurture them via automated email through my CRM. But I find it very difficult to market directly to them. Do we market to our patients in the hopes they influence the practitioners? What else can we offer? Perhaps there is a solution in the web3 space??
Cheers,
Dale Anderson
Marketing Manager and Referrer Liaison, Canberra Imaging Group.
Awesome podcast
must listen for marketers thinking about the future of web2 and web3
5 star
What a great listen really enjoy on my commute
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