Marketing During A Pandemic with Stirling Howland Pivot

Co-founder and Brand Director of Balter Brewers, Stirling Howland jumps on the podcast to chat about how he and the company had to pivot during COVID-19.

Strong company values, and some quick thinking from the leadership team enabled Balter to retain staff, develop new products and keep their community engaged.

Some things we chatted about were

- How a strong culture informs a strong brand
-Price Sensitivity in a post COVID-19 culture
-A sense of humour during Crisis
-Corporate Social responsibility
-What makes a great brand