Marketing Your Practice ADIO Media

In this episode, I explore the significant impact of merging CEO and technician mindsets for chiropractors. I delve into how embracing the strategic, financial, and innovative aspects of CEO thinking, alongside the technician's dedication to clinical excellence and patient-focused care, can create a practice that not only expands in impact and income but also deepens the fulfilment you find in your work.

I’ll guide you through the critical elements of CEO thinking every chiropractor needs to know – from the importance of strategic planning to innovative approaches for attracting patients. At the same time, I’ll highlight the indispensable strengths of technician thinking, focusing on its direct influence on patient health and the continuous pursuit of knowledge.

By the end of this episode, you'll have a chance to reflect on your mix of these mindsets and identify opportunities for growth. My goal is to encourage you to find a balance that nurtures heart-centered practice development while ensuring your practice’s success.

If you find yourself gravitating more toward one mindset or you're in search of the ideal equilibrium, this episode is tailored for you. Feel free to dive deeper into our content, subscribe for more insights, or get in touch for guidance on applying these concepts in your practice.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.

Discover the transformative power of giving patients a choice in their chiropractic care. In this eye-opening episode, we delve into how a simple change in your approach can lead to a 633% difference in patient engagement and satisfaction. Learn the secrets behind patient choice and how to implement them effectively, enhancing both patient outcomes and your practice's success. No fluff, just real insights for real results. Tune in to revolutionize your patient care strategy.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.

Growing a chiropractic practice hinges on more than just exceptional care; it's also about mastering the art of internal referrals without feeling pushy or inauthentic. If you're seeking a way to boost referrals that aligns with your values and feels genuine, "Unlocking the Vault: Secrets to Skyrocketing Internal Referrals" is the episode for you.

I've discovered a straightforward, predictable approach to inspire internal referrals by sharing patient success stories myself. This method avoids the discomfort of asking directly for referrals, fostering a natural and patient-centric pathway to growth. In this episode, I'll show you how to turn your practice's success stories into opportunities for referrals, enhancing patient engagement and practice growth without the "ick" factor.

Join me as I share insights on making internal referrals a reliable aspect of your success story. It's time to elevate your practice with a strategy that feels as good as it works.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.

In this episode I'm diving into a topic that's been on my mind a lot lately: whether or not to adjust our patients on their first visit. It's a debate I've seen both sides of during my 20+ years as a chiropractor, and after thousands of case studies, I've gathered some insights I'm eager to share with you.

We'll explore why some chiropractors adjust right away and why others wait, all through the lens of patient-centred care and what it means for our practice. I've tested theories, questioned traditions, and come to some conclusions that might surprise you.

This isn't about convincing you of one approach over another; it's about sharing my journey and the lessons learned along the way. Whether you're adjusting on the first visit or not, I hope this conversation helps you think about what's best for your patients and your practice.

Grab a coffee, and let's get into it.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.

In this episode I delve into the lifeblood of our chiropractic practices—converting patients to care. But here's the crux: how do we do this without resorting to sales tactics that feel pushy, fear-driven, or like we're bullying our patients? That's exactly what we're unpacking together.

We both understand the importance of turning patients into long-term partners in care, but it's about finding a path that feels authentic. This episode takes a closer look at the barriers we face in our practice and the genuine concerns our patients have. I’m exploring the real reasons behind their hesitation and how to address these issues directly, but in a way that aligns with our values of care and empathy.

The key? Understanding the root causes of our patients' concerns. Inspired by business and change guru Eli Goldratt, we'll be applying his insights on objection handling through the lens of his six layers of resistance. Goldratt's approach offers a structured yet compassionate framework to navigate these waters, helping us to identify and address the real issues our patients face.

Join me as we explore how to apply these principles in our practices, ensuring our growth and our patients' well-being through understanding, authenticity, and genuine connection. Let's make a real difference, one patient at a time, with no tricks, no pressure—just care.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.

In this episode, I'm getting real about a hurdle we all face in our practices: the communication gap. It's not about the scripts or the chiropractic jargon; it's about understanding before being understood. I'll guide you through this common pitfall and offer strategies to not only avoid it but to also build stronger bonds with your patients. If you're ready to transform your patient conversations for the better, this is an episode you won't want to miss.

Thanks for all you do. Keep saving lives!

Angus
See omnystudio.com/listener for privacy information.