Tune in as George Fourie from Martial Arts Media™ covers Marketing Tips and Strategies for Martial Arts Business and School Owners. Get modern ideas from the digital world for lead generation and retention. Guest interviews with successful industry experts.
139 – Refining Retention After Massive Martial Arts Business Growth
The last time we spoke to Lindsay Guy, we discussed how he tripled his karate school in record time. Today we chat about refining retention to maintain this massive growth.
138 – Building A Thriving Martial Arts Business For Generational Wealth
Michael Scott shares the 3 core areas he focuses on for a fulfilled life, and building a martial arts business that fuels generational wealth.
137 – [Martial Arts Business Case Study] How Amanda & Wayne Increased Their Revenue By $200K In 12 Months
In this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months.
IN THIS EPISODE:
A martial arts hobby turned into a successful martial arts businessWhen to get help from a marketing expert?How the ‘Partners OnRamp’ helps boost martial arts schools Quitting your day job to become a full-time martial arts instructorTapping into a pool of knowledge through Martial Arts Media™ PartnersAnd more
GEORGE: Hey, it's George Fourie. Welcome to the Martial Arts Media Business Podcast. Today, I'm doing one of my favorite episodes to create, which is a case study. A case study documenting a client's journey from when they started working with us to where they are now.
Today I'm speaking to Amanda Saliba and Wayne Ardley, all the way from Melbourne. And I love this episode simply because Amanda is so committed, has big goals, and same as Wayne, still in the workforce, positioning out of that going full time into the business. And in the time that we've spent working together, they've increased their income with an additional $200,000 over the last 12 months.
What I love about this is that we zoomed out on this journey. You know, we love to talk about marketing on the show, attracting the right students, increasing sign-ups and retaining more members. And sometimes the emphasis is on getting more students, getting more students, but we all know there's more to that, right?
There's the retaining, keeping the students, which is the biggest part, really. And well, you can't have one without the other. So this case study really documents the journey of staying with the course, you know, not looking for the quick fix, doing the work.
You know, we are on coaching calls every week. Amanda's always on the coaching calls. There are lots available, Amanda's always on all of them, and does the work, implements, makes the refinements, and really commits to the journey. And that's really what it takes.
So I love doing this interview. You definitely gonna get a lot of value from this head over to martialartsmedia.com/137 if you'd like to download the podcast transcript and the resources mentioned in this episode. And that's it. Let's jump in. Amanda and Wayne, welcome to the Martial Arts Media Business Podcast.
AMANDA: Thanks for having us, George.
GEORGE: Cool. So I wanted to bring you guys on the show, and this is one of my favorite interviews to do because we get to talk a bit about a customer journey working together and the awesome results that you guys have managed to do over the last 12 months, which is really, really exciting and look forward to diving a bit more into the details on that.
But just before we kick things off, if you don't mind sharing just a bit of an intro, who is Amanda? Who is Wayne, and what do you do in the martial arts space?
136 – Jason Flame: Community Networking That Fuels Martial Arts Business Success
Over and above professional wrestling, martial arts, and the Master Motivation podcast, Jason shares how giving back to the community powers his martial arts school and 2 other businesses.
135 – How 'Teachable Moments' Drive This Martial Arts School’s Year Long Waiting List
Sean Allen's thriving martial arts school supports his lifestyle of training, learning and surfing. Discover how his passion for teaching drives demand and impacts his community.
134 – Martial Arts Business Events: The Partners Intensive Live 2022 Review
Live martial arts business events are back! Here’s what we covered at our private Partners Intensive members event, and details about the next one.
Being a Taekwondo grandmaster. Great to listen to. Keep up the good work.
Gold for martial arts business owners
As a previous business owner although in a different field, I have found the podcasts informative and inspiring! Look forward to hearing future episodes.
Great podcast on two inspiring martial artists.
Great interview with Graham and Phil from WAIMA. I really enjoyed the attitude that the boys have in challenging themselves over and over. They really do provide us with an insight into their work ethic, professionalism and ideals.
Especially rewarding for me as I was their employer/instructor back in the day. I clearly remember the reasons behind my decision to employ Graham above all others and that move has been the start of a journey that has benefited the martial arts industry. Then my decision to combine Phil with Graham has been a joy to follow.
As an instructor, I have made many mistakes. Choosing Graham as a young Green belt to groom as an instructor has been a good choice. Helping Phil move into my old school as an instructor then owner has been equally beneficial.
Of note is the reaction by the boys when our paths occasionally cross. They always show me heartfelt respect and genuine interest in my life journey. My response to them is reciprocated.
It seems the WAIMA story is only just starting. I am sure you can appreciate this as a Dad sitting on the sidelines watching classes.
Anyway, great interview.