This is the podcast for marketers and business owners who want to know how to get the most out of their digital marketing. Join host Emma Lo Russo as she interviews expert marketers on how taking a data driven approach to digital marketing, paid social and search helps scale brands and delight customers.
Data analytics for brand marketing, e-commerce and business growth - Kshira Saagar, Chief Data Officer
Emma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics at THE ICONIC and the Global Fashion Group, and now leading Latitude Financial Services data strategy, Kshira shares his wealth of experience on how to tell stories with data and about data. Don't miss his tips on the best metrics to measure brand performance, inform advertising and content strategy and monitor customer success and satisfaction. Kshira's storytelling ability shines through here as he shares handy acronyms - the VIP and D-Cubed Approach - that help you get the most out of data analytics initiatives within your organization.
How to bring products to life with innovative marketing campaigns: Ben Cooper, Tricky Jigsaw
Host Emma Lo Russo talks to Ben Cooper, founder of Tricky Jigsaw and O Six Hundred Kayaks, and the Group Innovation Director at M&C Saatchi, Australia's leading communications agency. They discuss innovative campaigns, the collision of art and science in marketing, and how you can use data to get to know your customers and clients better.
How to turn fans into customers, and customers into fans: David Meerman Scott talks ''Fanocracy''
The more that businesses can develop true fans, the more successful they'll become, as opposed to just throwing out a superficial social post and hoping it sticks. There's a new way to do business - a kinder and gentler way. And it pays off for growth. Emma talks to entrepreneur and author of the WSJ Best Selling book 'Fanocracy', David Meerman Scott.