8 episodes

This is the podcast for marketers and business owners who want to know how to get the most out of their digital marketing. Join host Emma Lo Russo as she interviews expert marketers on how taking a data driven approach to digital marketing, paid social and search helps scale brands and delight customers.

Masters of Metrics Digivizer

    • Business
    • 5.0 • 1 Rating

This is the podcast for marketers and business owners who want to know how to get the most out of their digital marketing. Join host Emma Lo Russo as she interviews expert marketers on how taking a data driven approach to digital marketing, paid social and search helps scale brands and delight customers.

    Virginia Wheway from Koala: The Secret Life of Data Analysts

    Virginia Wheway from Koala: The Secret Life of Data Analysts

    Virginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, with new data at a new organization in 2020. Learning all about marketing data, asking practical questions to build a team, influence the business and apply data, she has great advice for any business owners who want to invest more in data science and analytics!

    • 51 min
    Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing

    Nick Reynolds: Growing Global B2B Brands with Data-Driven Marketing

    This week on "Masters of Metrics", our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hitachi, about his career working in analysis, sales and marketing for tech giants like Apple, Dell and Lenovo, and how he's taken his learnings into his role as a global CMO for an industrial giant.

    • 44 min
    Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

    Lars Anthonisen, Head of Marketing, Google: Using data to measure short term performance and guide long term marketing goals

    Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!

    • 42 min
    Tristan Harris, Harris Farm: Creating a values-driven business

    Tristan Harris, Harris Farm: Creating a values-driven business

    Co-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg business; how they're responding to COVID-19 with a digital strategy that keeps 'fairness' and community values at its heart. "Marketing links the customer to the business" says Tristan, and "Social media is the perfect place to espouse your values".

    • 36 min
    Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand

    Neal Schaffer: How to build influencer marketing relationships that pay gold dividends for your brand

    Master of Metrics: Neal Schaffer
    Influencers have changed not only marketing but society. In this interview, digital marketing Speaker, Consultant, Coach and Author of 'The Age of Influence' Neal Schaffer unpacks why data-driven digital, social media and influencer marketing are critical to engaging customers and why metrics are everything.

    • 46 min
    Kshira Saagar, Chief Data Officer: Data analytics for brand marketing, e-commerce and business growth

    Kshira Saagar, Chief Data Officer: Data analytics for brand marketing, e-commerce and business growth

    Emma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics at THE ICONIC and the Global Fashion Group, and now leading Latitude Financial Services data strategy, Kshira shares his wealth of experience on how to tell stories with data and about data. Don't miss his tips on the best metrics to measure brand performance, inform advertising and content strategy and monitor customer success and satisfaction. Kshira's storytelling ability shines through here as he shares handy acronyms - the VIP and D-Cubed Approach - that help you get the most out of data analytics initiatives within your organization.

    • 49 min

Customer Reviews

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1 Rating

Foxtel 2.0 ,

Very insightful and great perspectives

A great podcasts for those of us who want to create a competitive advantage by mastering digital actionable insights

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