48 episodes

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman iHeartRadio

    • Business
    • 5.0, 1 Rating

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

    Introducing Back to Biz with Katie and Boz

    Introducing Back to Biz with Katie and Boz

    How will the pandemic change the way we work, go to school, go out, travel, and experience the world? In this new limited series, co-hosts Katie Couric and Bozoma Saint John set out to understand how this unprecedented moment will change our future. In weekly episodes, Katie and Boz interview CEOs, innovators and thought leaders in industries from tech and media to education and entertainment to fashion and sports, to find out how they are adjusting to — and innovating in —this new world order. Back to Biz with Katie and Boz releases Thursdays during the summer of 2020.
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    • 2 min
    Dave Cote: “I benefited from second chances. I always kept that in mind”

    Dave Cote: “I benefited from second chances. I always kept that in mind”

    For anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing shaped his independent streak. 
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    • 42 min
    “Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

    “Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

    In this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches from Commencement: The Podcast, to share lessons for aspiring leaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these times. Plus, advice from Sienna Miller, Guy Raz and David Chang! 
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    • 33 min
    Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

    Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

    Though the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives like Verizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? And how does he manage to exercise and spend time with family while doing his job? (Spoiler: it comes down to spreadsheets!) Listen to Bob and Hans as they discuss how handball shaped Hans' leadership, what having a family of police officers means for his worldview, and why he's championed 5G from the earliest stages.  
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    • 37 min
    Special Covid-19 Episode: "Market with humanity"

    Special Covid-19 Episode: "Market with humanity"

    The world has changed a lot in the last week. We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance. Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from board member and former MTV CEO, Judy McGrath. And listen in as Bob chats with iHeart’s own CMO, Gayle Troberman, as she discusses "brand empathy" and the opportunity to build trust right now. 
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    • 18 min
    Philippe Krakowsky: “If you say you’re going to do something, do something.”

    Philippe Krakowsky: “If you say you’re going to do something, do something.”

    It's hard to imagine an exec with a more colorful background than IPG's Chief Operating Officer and EVP Philippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school was founding an AI startup...that he later sold to Apple! Learn how Philippe got bit by the advertising bug, how he uses data to build credibility with consumers, and why he advises his colleagues and clients to focus on 2 or 3 things, instead of "trying to boil the ocean." Plus, learn why Philippe thinks diversity and working with people you respect are two of the most powerful assets in building a team. 
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    • 30 min

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