Measured Direction Podcast Tom Miller and Jason Rose

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more satisfying? We explore these questions in detail.

Show links:
#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams.

As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:
THE INTERNET OF THINGS!
Enabling technologies for wider customer data capture and aggregation.

Check out:
http://segment.com
https://cloud.google.com/bigquery/
https://aws.amazon.com/redshift/


#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:
Testing Methodology - Experimental Sample Sizing
Clicks vs. Session Metrics Discrepancy

Show links:
#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:
Offline Attribution (Thanks @QUIjacqui82!)
Bot Spam and Ad Fraud

Show links:
Google Adometry
https://www.google.com/analytics/360-suite/attribution/

White Ops
http://www.whiteops.com/

#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:
Last-touch Attribution (Thanks @petesena!)
Google Analytics Certification and Product Updates (Thanks, @llfgn!)
"Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!)

Show links:
Google Partners - Google Analytics Individual Qualification
https://www.google.com/partners/#p_analyticscertification

LunaMetrics Blog
http://www.lunametrics.com/blog/

How Does Attribution Modeling work in Google Analytics?
https://support.google.com/analytics/answer/1662518?hl=en
http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

#measure Slack
bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
twitter.com/tmllr
www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection !

In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.

Show Links:
Web Analytics 2.0 by Avinash Kaushik
http://www.webanalytics20.com/

Successful Analytics by Brian Clifton
https://brianclifton.com/

Digital Analytics Association
http://www.digitalanalyticsassociation.org/

#measure Slack
http://bit.ly/AddMeasureSlack

Learn Python!
http://learnpythonthehardway.org/book/

Learn R!
http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/

Jason's Twitter/LinkedIn
https://twitter.com/JayTRose
https://www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn
https://twitter.com/tmllr
https://www.linkedin.com/in/tmllr

This podcast can't happen without you! Please send us your problems and questions using this form: http://bit.ly/MeasuredDirection !