36 episodes

Discussions and hacks with leading App Entrepreneurs and Programmers. You'll get actionable tips on Onboarding, Activation & User Retention in less than 20 minutes.

Pointzi is for Web and Mobile App Product Teams. Onboarding and Automating interaction with users. Tips, Tours, Carousels and InApp Messages help Product Teams, Customer Success and Developers iterate without writing code or updating to the Appstore.

The App Onboarding Podcast Pointzi CEO - David Jones

    • Technology

Discussions and hacks with leading App Entrepreneurs and Programmers. You'll get actionable tips on Onboarding, Activation & User Retention in less than 20 minutes.

Pointzi is for Web and Mobile App Product Teams. Onboarding and Automating interaction with users. Tips, Tours, Carousels and InApp Messages help Product Teams, Customer Success and Developers iterate without writing code or updating to the Appstore.

    Product-Led Growth to drive down your CAC

    Product-Led Growth to drive down your CAC

    The video and transcript are at https://pointzi.com/blog/2020/02/12/product-led-growth-to-drive-down-your-cac/

    I spoke to the Deputy Growth guys (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) about their experience bringing the method into a fast growing startup where different stakeholders have different opinions on how to drive leads while driving down cost of acquisition.This is one of the main promises of the book: "How to Build a Product That Sells Itself".The point is that advertising is expensive, which means your CAC (Cost-of-Acquisition) is high. The promise is that if you design your product experience, then customers will:recruit customers,refer customers orthe product automatically draws other customers inand the product is so closely aligned to a users "Job-to-be-done" that the churn rate is low and people start to talk as a substitute for advertising.

    • 6 min
    Decoupling Growth from Product Management

    Decoupling Growth from Product Management

    Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend.
    The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams.

    The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great example of how tasking a small team to operate independently to implement a lead generation side project turned into a huge success – that paid for itself plus-much-more.

    To see the video go https://pointzi.com/blog/2020/02/05/decoupling-growth-from-product-management/

    To get the future full interview subscribe at https://pointzi.com/blog

    • 3 min
    Deputy’s onboarding gamification – genius!

    Deputy’s onboarding gamification – genius!

    The video of this will make more sense - you can view it here https://pointzi.com/blog/2020/01/22/deputys-onboarding-gamification-genius/

    In the upcoming full interview with Deputy.com‘s Growth team leads (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) we cover a lot of great Onboarding/Growth experiences and ideas.

    But I’ve clipped this onboarding gamification example for special attention – its the most genius growth hack you’re are going to see this week!

    • 2 min
    What is Continuous Onboarding?

    What is Continuous Onboarding?

    Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too!

    Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”.

    To see the full video and summary blog post, checkout https://pointzi.com/blog/2019/11/07/what-is-continuous-onboarding/

    • 1 min
    Steen Andersson - Head of Product at Atlassian

    Steen Andersson - Head of Product at Atlassian

    Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.

    • 36 min
    Chatbots vs Mobile Apps

    Chatbots vs Mobile Apps

    When are Chatbots a better solution than Apps? What are the technical pros and cons for using bots?
    Ayush and Pravin from Mindbowser address these and other questions - their team does both Apps and Chatbots.

    Sorry about the clicking on my voice track - it proved to difficult to remove and any way the Mindbowser guys have all the interesting stuff to listen to.

    Get more details at http://streethawk.com/category/podcast

    • 32 min

Customer Reviews

JaxonMacdowell ,

I learned a lot

Enjoying this so far - I keep losing my app users so some good tips about user retention.

BrianMenzies ,

Real lessons not theory

David tracks down some really interesting people who have done ground breaking work in the mobile space and gets them to share real insights into what did and didn't work. I'm looking forward to listening to many more!

PamelaBray ,

Great insights

Fantastic interviews with actionable ideas for me as a mobile app developer

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