37 episodes

The weekly Moonshine Moonshot podcast will help you make better videos. Hosts Sue Collins and Mike Hill have specialised in video production and filmmaking for decades with their work reaching millions around the globe. They don’t want to see boring, poorly crafted videos any more than you do. So to help combat the onslaught of rubbish content being served up on social, they’re sharing what they’ve learned about how to make a great video. The good news is it’s not as hard as you might think. No one sets out to make boring content, but that’s exactly what can happen when you don’t have the skills or information to make it great. More often than not, a few small pointers can take something dull and make it shine online. Join this weekly podcast to learn how to make your content the best it can be.

Moonshine Moonshot Sue Collins & Mike Hill

    • Business
    • 5.0 • 4 Ratings

The weekly Moonshine Moonshot podcast will help you make better videos. Hosts Sue Collins and Mike Hill have specialised in video production and filmmaking for decades with their work reaching millions around the globe. They don’t want to see boring, poorly crafted videos any more than you do. So to help combat the onslaught of rubbish content being served up on social, they’re sharing what they’ve learned about how to make a great video. The good news is it’s not as hard as you might think. No one sets out to make boring content, but that’s exactly what can happen when you don’t have the skills or information to make it great. More often than not, a few small pointers can take something dull and make it shine online. Join this weekly podcast to learn how to make your content the best it can be.

    S2 Ep14. Everything you need to know about B-roll

    S2 Ep14. Everything you need to know about B-roll

    New to filmmaking? It’s easy to get lost in all the lingo. Between tight framing, zoom lens, B-roll, cross-cutting and overlay, you might end up wondering if you found yourself learning a foreign dialect instead.

    And it’s true. Filmmakers do have their own special language. The good news is that you don’t need to become fluent overnight. Phew!

    But B-roll is definitely one terminology to get well acquainted with even when you’re just starting out. Why? Because B-roll is a big deal and learning how to apply it in your videos will make planing and executing your next shoot way easier.

    Plus! Here’s a fun filmmaking fact for you: B-roll and overlay actually mean the same thing. So you can become an expert in these two terms in this single podcast episode. Talk about a win.

    So settle in because this week Sue is chatting all things B-roll. What it is, how to capture it and why you need it to tell a great video story.

    To watch the video Sue mentioned in this episode – Eliminating Cervical Cancer – you can do so by clicking this link: https://youtu.be/ffp6CVtTpEs

    To learn more from Sue, jump over to the Moonshine Communications Academy:  
    https://www.moonshinecommunicationsacademy.com/

    You can also follow us on social via these links: 
    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency
    https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency 
    https://twitter.com/MoonshineAgency
    LinkedIn Mike Hill 
    https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins 
    https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 18 min
    S2 Ep 13. Should you make your next video on your smartphone?

    S2 Ep 13. Should you make your next video on your smartphone?

    Ah, phones. You use them for pretty much everything already, so why not your next video project, too? You’ve seen what your eleven year old niece creates for TikTok – and all she’s using is your brother’s crummy Samsung Galaxy from 2016. Surely your brand new iPhone 13 Pro Max can do the trick? 

    Look. We’ve no doubt your niece has a gorgeous aesthetic and a seriously steady hand. But please – from one video creator to another. Don’t let her TikTok clips fool you into thinking that a great video can be made with a basic camera phone and a pretty background.

    Yes smartphones are getting ..well ..smarter and smarter as the years roll on. That iPhone 13 you’re holding comes with portrait lighting, cinematic mode and can record in 4K. And it all sits in the palm of your hand. 

    So we get it. If you want to start making movie magic in a New York minute, using your smartphone seems like the fastest and most cost effective option available. 

    But will it actually generate the results you’re hoping for? 

    This is the big question Sue is pondering in this episode of Moonshine Moonshot.
    https://www.moonshinecommunicationsacademy.com/

    Listen to find out! 
    To learn more from Sue, jump over to the Moonshine Communications Academy:  

    You can also follow us on social via these links: 
    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency
     https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency 
    https://twitter.com/MoonshineAgency
    LinkedIn Mike Hill 
     https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins 
    https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 10 min
    S2 Ep 12. Where should you share your video?

    S2 Ep 12. Where should you share your video?

    If you think video marketing involves producing one video, publishing it to Vimeo or another hosting platform, sitting back and watching magic happen before your eyes – think again. 

    We mean, if you’re going to all the effort of making a video, don’t you want it to have the biggest bang for you buck? Of course you do! And to do that, you need to get your video out in as many places as possible. 

    Here’s the thing – video marketing is never just about one video or a single point of publication. It’s about utilising your video content across all your marketing efforts to engage more followers, attract new customers and wow loyal fans. 

    Got a website? Add it there. How about Facebook? Or Instagram? Twitter? A company LinkedIn page? Yep, post it there too please. 

    It might sound obvious but you should definitely be publishing your videos on YouTube (seriously, you’d be surprised by the number of clients who have looked at us blankly when we’ve mentioned YouTube. It’s not just for unboxing clips, product reviews or at-home workouts, folks!). 

    But you can think outside the square a bit too. Share your video at events. Or conferences. You can even add it to your print material via a QR code. There really are endless options, and Sue is going to talk you through many of them in this post. 

    So, are you ready to make the most of your video? You are? Great, click play and start learning everything you need to know now. 

    Keen to hear more from Moonshine Agency? Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw

    To watch Carmen's Story, please head here: https://youtu.be/-ggqmrM6Hs0

    You can listen to episode 1 season 2 of this podcast here: https://www.buzzsprout.com/846682/10077580

    You can also follow us on social via these links: 
    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency
     https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency 
    https://twitter.com/MoonshineAgency
    LinkedIn Mike Hill 
     https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins 
    https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 17 min
    S2 Ep11. Who should tell your video story?

    S2 Ep11. Who should tell your video story?

    When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how delicious the catering was on shoot day (although keeping the production team well fed is a good way to ensure they’re on side). 

    Yes, all these elements are critical to getting your video just right (ok maybe not the catering) but none of it will matter if you get your talent wrong. 

    Picking the perfect hero, storyteller, presenter or messenger – whatever you want to call them – is an art in itself. An art that relies on some serious deliberation in the planning phase to be successful. 

    Without sounding too dramatic, we really can’t minimise the importance of casting the right messenger. It can mean the difference between producing a video that achieves the outcome you’re hoping for …. or one that completely misses the mark. 

    Sometimes you might have one messenger . Other times you could have more than 100 (we actually had 120 for a documentary we released in 2008 called The Man Who Souled The World).

    You might choose to recruit internally and get employees or your executive team to star in your film. Or you may consider hiring a professional actor or presenter. 

    The choice is yours – but you need to get it right. And that's what Sue is going to help you with in this episode of Moonshine Moonshot. 

    Listen to 'Who's the Messenger' via this link: https://www.buzzsprout.com/846682/3425152 

    Read the blog post Sue mentioned to help you figure out your audience by clicking: https://moonshine.agency/know-your-audience/

    Learn more about all the types of videos you can make in episode 22 of season one, Listen via: https://www.buzzsprout.com/846682/4692350 


    Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw

    You can also follow us on social via these links: 
    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency
     https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency 
    https://twitter.com/MoonshineAgency
    LinkedIn Mike Hill 
     https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins 
    https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 11 min
    S2 Ep10. How to write a video production brief

    S2 Ep10. How to write a video production brief

    So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. 

    You’ve Googled a few video production houses in your local area. Reviewed more showreels than you’d like to remember. Sent a few emails, made a few calls. You’ve talked your idea through so many times, you’ve got it down to a succinct but compelling soundbite now.  

    Finally, you’ve found a group of filmmakers who get you and what your brand’s all about. 

    Now it’s up to them to take your idea and turn into a world-changing, viral video …right? 

    Oh. If only it was that simple. 

    As excited as you might be to dive head first into the production process, there is something you need to do days, weeks, maybe even months before you roll camera. And that’s writing a detailed brief for the creative team. 

    On this episode of Moonshine Moonshot, Sue walks you through how to write a killer video brief for the production team you're working with. 

    Here links to those eps that Sue referenced: 

    S2 Ep 3 - A Recipe For Great Storytelling. Listen now: https://www.buzzsprout.com/846682/10164222 

    S1 Ep 22 - Video Types of Videos. Listen now: 
    https://www.buzzsprout.com/846682/4692350 

    S1 Ep 17- How to Cast Your Talent. Listen now: 
    https://www.buzzsprout.com/846682/4190798 

    S1 Ep 10 - Who Is The Messenger? Listen now: 
    https://www.buzzsprout.com/846682/3425152 

    You can also check out the companion blog to this episode over here: https://moonshine.agency/how-to-write-a-video-production-brief/


    To learn more about Moonshine Agency and our work, please visit: www.Moonshine.Agency 

    To find out about the Moonshine Communications Academy and the Define Your Ideal Audience online course here here: https://www.moonshinecommunicationsacademy.com/

    Check out episode 12 in season 1 over here: https://youtu.be/UM8Nl-eutG4

    Please subscribe to our YouTube channel, Moonshine Moonshot over here: https://www.youtube.com/channel/UC58nfY3gDeEuytZT_ZWQhaw

    You can also follow us on social via these links: 
    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency
     https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency 
    https://twitter.com/MoonshineAgency
    LinkedIn Mike Hill 
     https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins 
    https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 16 min
    S2 Ep 9. What type of video should you make?

    S2 Ep 9. What type of video should you make?

    So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that in ep 5 – check it out over here: https://www.buzzsprout.com/846682/10251895) 

    But what type of video is right for your business? 

    This is a question Sue gets asked pretty regularly by clients – and the possibilities really are endless. 

    Do you need an overview video? A case study or two? Maybe an entertaining ‘how-to’ video? Or something fun and engaging for social media? What about animation? Or a short documentary? 

    Oh my. That’s a long list. But we warned you – the possibilities are endless. 

    Here’s the thing though, when it comes to making a video for your brand or businesses, it’s never just as simple as picking a ‘type’ of video, rolling camera and hitting publish. 

    To truly figure out what type of video (or videos) you should invest in, you need to ask yourself one short but powerful question: Why? It sounds simple enough but you’d be surprised how many people get stumped by it. 

    So before you even start discussing the type of video you’d like to create, make sure you understand why you want to produce that video in the first place. 

    It could be to sell your product, build brand awareness, increase your Instagram following or promote your new campaign. Maybe it’s none of the above and that’s ok too. 

    But trust Sue on this one– once you work out the why, landing on the right type will be a lot easier. 

    If you need a little more guidance you can rest easy – in this episode of Moonshine Moonshot,  Sue breaks down the top three videos she thinks will do wonders for your brand or business.

    If you're serious about making great videos,  don't forget to subscribe to our channel. You can do it from the app you're listening on right now! 

    And if you're keen to learn more about video types, check out this episode from series 1 of Moonshine Moonshot:  https://www.buzzsprout.com/846682/4692350 

    And you can learn more about Moonshine Agency at www.Moonshine.Agency

    You can follow us on social too: 

    Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/
    Instagram @moonshineagency https://www.instagram.com/moonshineagency/
    Twitter @moonshineagency https://twitter.com/MoonshineAgency 
    LinkedIn Mike Hill  https://www.linkedin.com/in/mikehillmoonshineagency/
    LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/
    LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/

    • 15 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

onlygreatvideos ,

Informative

Great podcast for any inspiring video makers or digital communicators. And Sue’s voice is very soothing!

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