Introducing the "More Clients, Less Effort" podcast, hosted by Tim Hyde. Join us for expert insights and strategies to supercharge your business growth. Discover proven methods to attract, convert, and retain the right clients while minimising your marketing and sales efforts. Whether you're a seasoned entrepreneur or a budding startup owner, this podcast equips you with actionable advice to achieve remarkable results. Dive into innovative approaches, expert interviews, and practical tips that transform your business. Don't miss out on building a thriving, impactful business. Tune in to the "More Clients, Less Effort" podcast and unlock your business potential.
021: Successful Sales Strategies Revealed with Adam Kipnes
Getting into business offers a more flexible, distinctive, limitless, and fulfilling approach to earning a livelihood. In this episode of More Clients, Less Effort, we will explore entrepreneurship through the eyes of Adam Kipnes, the go-to coach and advisor for many business owners and professionals. His active involvement in the American Diabetes Association is also noteworthy, and is his way of giving back and serving through a cause that’s close to his heart.
Adam shares his powerful experiences as a college student and novice in the world of entrepreneurship. He shares how missed opportunities, striking realisations, and a family tragedy shaped the person, entrepreneur, and coach he is today.
Listen in as Tim and Adam discuss why it’s more beneficial as a business owner to be good at asking the right questions rather than having a knack for selling your products or services at the first client encounter. You’ll also learn why it’s crucial to maintain connections, especially with clients who are indecisive, because these supposed missed opportunities could evolve into solid, lasting business relationships.
Join us for this episode to get a glimpse of how a seasoned coach like Adam Kipnes can help you avoid costly mistakes that can set you back and how excellent coaching can guide you in making the right decisions for your growing business.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
Who is Adam Kipnes? (01:32)
Why Adam is passionate with his involvement in the American Diabetes Association (3:00)
How Adam was introduced to the possibilities of business (7:53)
How to adopt a business mindset and finding your niche and audience/market (12:37)
The importance of being comfortable with this one thing in business (23:28)
Discover how asking the right questions can unveil hidden needs and skyrocket your sales (24:03)
Learn the art of interrupting people so they stop what they’re doing to pay attention to you (32:07)
Understanding the flaws behind the “one call close” concept (37:31)
The biggest myth about coaching, its adverse consequences, and the value of making the right investments (43:33)
020: Tracking Success in Outbound Marketing with Crystal Benson
Business owners must master the art of reaching out, making connections, and persisting in the face of “no” to achieve success. However, not all entrepreneurs approach challenges in the same way.
In today’s episode of More Clients, Less Effort, we go in-depth into the world of outbound marketing with Crystal Benson, a driven entrepreneur who has mastered the delicate balance of resilience and relationships. Her journey from the realm of real estate to the marketing arena serves as an inspiring guide for business owners and entrepreneurs looking to unlock the potential of outbound marketing.
A key takeaway from Crystal’s journey is the importance of tracking success through a structured system. As business owners, knowing your numbers is the cornerstone of progress. Setting clear targets and monitoring your outreach efforts through various channels, such as LinkedIn, cold email, and social media, can keep you on track throughout the month.
This episode will urge you to persist, adapt, and thrive and will take you on an expedition to learn more about outbound marketing. Tune in, ignite your entrepreneurial spirit, and track your path to resounding success.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
Crystal’s entrepreneurial journey and career shifts (02:05)
What motivated her to set ambitious goals at a young age (04:27)
The importance of relationships and collaborations in business growth (07:27)
The power of outbound marketing strategies and being proactive in approaching potential clients (10:14)
Why you need to have a structured system for outbound marketing and how to apply it effectively (12:19)
Quick Fire Questions with Crystal Benson (19:03)
“The fastest way to success in the buyer’s agency is working and finding good networks of people so you can get the word of your brand out there a lot quicker.” -Crystal Benson
“I look at every opportunity not only as a no, but also a chance to get a referral.” -Crystal Benson
We think we need to do everything alone and not look at how we could collaborate and partner with people in a win-win relationship.” -Tim Hyde
“We have to be more comfortable with interrupting people and actually asking them questions.” -Tim Hyde
CONNECT WITH CRYSTAL BENSON
019: Leverage the Power of Podcasting to Build a Loyal Audience with Leon Flitton
Podcasting has evolved into a powerful medium for connecting with audiences, sharing knowledge, and building a loyal following. In this episode of More Clients, Less Effort, we dive into the world of podcast production and uncover the secrets that can take your podcast quality to new heights with Leon Flitton, a seasoned podcast producer.
Leon brings a wealth of insights into the fascinating realm of podcasting. He starts by shedding light on his podcast production journey, then discusses the value of repurposing podcast content and the tools and techniques he uses to deliver quality podcasts.
With all the technological advancements, it's easy to think that podcasting can be deliberately done without human artistry. However, Leon emphasises the importance of using technology while still maintaining connections with the audience on a personal level.
Listen in to discover the podcast production secrets and strategies that can transform your podcast. Leon's insights will inspire you to up your podcasting game and connect with your audience on a deeper level.
Join us on this journey as we unveil the magic behind the mic.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
Leon's journey as a podcast producer (00:42)
The current state of the podcasting industry (01:57)
Different ways to repurpose podcast content (04:22)
How can people find quality podcast producers (06:57)
Using AI tools for podcast production and it's impact on listener engagement (09:05)
Tools and techniques that enhance sound quality and content delivery (12:06)
Rapid fire questions with Leon Flitton (21:27)
"Having AI doesn't take away the need for staff or team members. What it does is make you way more efficient." -Leon Flitton
"It's not the algorithm that's going to rank us. It gets down to the point that a human is going to listen to this and they need to connect with us in some way." -Tim Hyde
"We've got to create content that connects with our customers on an emotional level." -Tim Hyde
Connect with Tim Hyde
018: Systems and Processes To Scale Your Business with David Jenyns
Many business owners crave quick results, and this impatience can undermine the allure of systems and processes. Utilising systems may not seem instantly gratifying but they serve as a compound interest that progressively elevates business performance.In this episode of More Clients, Less Effort, we learn more about the systems and processes to scale your business with David Jenyns. David is an expert in this field and makes business systems easy for small business owners who don't know where to start.The earlier you infuse a systems culture into your organization, the better. The journey may vary, but the need for systems and processes remains universal. From small startups to massive corporations, embracing systemisation fuels efficiency, consistency, and adaptability.This conversation is a testament to the enduring power of systems and processes in business. Find out how each systematised step lays the foundation for exponential growth, stay tuned for this episode.WHAT YOU’LL DISCOVER IN THIS EPISODE:
David's background and how he discovered passion for business (02:23)
Why business owners often get drawn to strategies that promise quick fixes (03:13)
The importance of consistency and refinement in business success (05:55)
How systems and processes impact efficiency (08:27)
Where to start with systems and the significance of systems regardless of business size (13:50)
The strategic use of AI and automation in business processes (21:02)
Quick Fire Questions with David Jenyns (27:45)
Quotes"What really eats away the profitability and the success of businesses is the lack of being able to deliver something consistently." -David Jenyns"Every great business that scales beyond the business owner has systems in it." -David Jenyns"The big transition line between owning a job and owning a business is defined by how well we can systemise delivery of outputs." -Tim Hyde"We have so much uncertainty in business and the more we can increase predictability of outcome, the better off we are and the safer we feel." -Tim HydeResourcesSYSTEMology®Authority Content: The Simple System for Building Your Brand, Sales, and CredibilityRich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!Get in touch with DAVID JENYNS
Connect with Tim Hyde
017: Increase Customer Loyalty With Consistent Service Systems with Vance Morris
Businesses continually strive to gain a competitive edge however, the golden ticket to success isn't necessarily found in groundbreaking innovation or cutting-edge products. It's about creating captivating customer experiences and the critical role of consistent service systems.In this episode of More Clients, Less Effort, we have invited Vance Morris, an entrepreneur with a remarkable knack for creating lasting customer loyalty. He delves deep into the power of service systems and their undeniable impact.Vance highlights the critical distinction between an ordinary business and becoming an extraordinary business. Achieving this calls for the deliberate implementation of service systems – systematic processes designed to provide customers with unforgettable experiences.If you're looking to transform your business into a customer loyalty powerhouse, join us to discover the impact of consistent service systems. WHAT YOU’LL DISCOVER IN THIS EPISODE:
Vance's diverse background and interesting professional experiences (02:35)
The importance of emotions in creating successful customer experiences (07:55)
Building an authentic brand identity that connects on a personal level (11:25)
The systems Vance uses to differentiate his business from others (15:47)
Rapid Fire Questions with Vance Morris (24:53)
Quotes"The only thing that's going to separate businesses from the competition is the experience they provide." -Vance Morris"People buy based on emotions, and then they justify it using their brain." -Vance Morris"We don't need to be the best in the world. We just need to be competent at what we do." -Tim Hyde"We're human to human businesses and that human who is buying from us is going on an emotional journey right between where they were and where they're going to end up." -Tim HydeResourcesGet in touch with VANCE MORRIS
Wwwdeliverservicenow.comhttps://www.facebook.com/vance.morris.9 https://www.linkedin.com/in/vancemorris/ https://www.instagram.com/morrisvance/Connect with Tim Hyde
016: Building a Business with Purpose with Nina Sunday
Success stories in business often begin with a spark of inspiration and a vision for the future. It's not only about profits and numbers but also about purpose and values. As individuals embark on their entrepreneurial journeys, they take a unique blend of passion, expertise, and a deep commitment to making a difference In today's episode of More Clients, Less Effort, we speak with Nina Sunday, a dynamic entrepreneur who has built her business, Brain Power Training, with passion and purpose. We dive deep into her strategic approach to client attraction and engagement and how she built her business with a purpose.Nina's story is one of determination, innovation, and a relentless pursuit of excellence. Her entrepreneurial voyage began with a love for speed reading, an unusual but invaluable skill. Her journey is a testament to her commitment to personal and professional development.Nina stands out as an entrepreneur with a clear purpose and a dedication to making a difference. She is an inspiration to business owners seeking to build not just a profitable venture but a business with a meaningful impact. WHAT YOU’LL DISCOVER IN THIS EPISODE:
An interesting fact about Nina (02:39)
Nina’s unique approach to starting her business (05:47)
The art of client attraction and unveiling the power of leveraged sales and marketing strategies (10:20)
Unlocking the secrets to Nina's sales funnel mastery (15:18)
The impact of creating and distributing content as part of a marketing strategy (17:22)
Rapid Fire Questions with Nina Sunday (18:25)
Quotes"Sometimes the cheapest client wants the most for as little as possible, so sometimes they're better off out of your life." -Nina Sunday"If you get an intern, you've got the future captain of the industry while they're young and they still have the incredible, fresh mind that you can brainstorm with." -Nina Sunday"Information paralysis can come from having too much information and not knowing how to distill it into action." -Tim Hyde"People should pay attention to the kind of engagement rate they're getting - not on the numbers on their list." -Tim HydeResourcesWorkplace Wisdom for 9 to ThriveHOW TO READ BETTER AND FASTERBuilding the Happiness-Centred Business Get in touch with NINA SUNDAYWebsite: https://ninasunday.com/
https://www.brainpowertraining.com.au/signature-programs/ | https://www.brainpowertraining.com/challenge-business-writing | https://www.ninasunday.com/https://www.linkedin.com/in/ninasunday/ https://link.chtbl.com/-MXiwEWK (podcast audio apps) https://www.youtube.com/@manageselfleadotherspodcast?sub_confirmation=1 https://twitter.com/ninasunday https://www.facebook.com/nina.sunday/ https://www.instagram.com/nina_sunday/Connect with Tim Hyde
Tim’s a Digital Marketing Trailblazer
Tim, you got me at “hello”! When you describe your fascinating career journey in episode 1, I discover you are one of the first in Australia to invent digital marketing via early Internet. Everyone, make sure you go back to listen to episode 1 as well as subscribe for the latest episode. Congrats on the launch.
Tip top super legend
So informative and great help along our marketing journey