More Clients, Less Effort.

Tim Hyde
More Clients, Less Effort. Podcast

Introducing the "More Clients, Less Effort" podcast, hosted by Tim Hyde. Join us for expert insights and strategies to supercharge your business growth. Discover proven methods to attract, convert, and retain the right clients while minimising your marketing and sales efforts. Whether you're a seasoned entrepreneur or a budding startup owner, this podcast equips you with actionable advice to achieve remarkable results. Dive into innovative approaches, expert interviews, and practical tips that transform your business. Don't miss out on building a thriving, impactful business. Tune in to the "More Clients, Less Effort" podcast and unlock your business potential.

  1. 23 SEPT

    57: Secrets to Sales Mastery and Business Autopilot with Patrick Woodcraft

    Tired of getting stuck in the weeds in your business, spending endless hours, and feeling overwhelmed by it all? In this episode, Tim chats with Patrick Woodcraft, a seasoned consultant and business strategist with over 30 years of experience. They dive deep into strategies for turning your small business into a self-sustaining, income-generating machine. If you’ve ever felt like your business owns you, this conversation is for you.  Patrick shares his journey from his early days running a bike shop to helping entrepreneurs create businesses that work for them, not the other way around. They explore key business principles like building systems, mastering sales, and designing a business that doesn’t require the owner's constant involvement.  Patrick also breaks down the mindset shifts necessary for entrepreneurs to achieve true freedom, while Tim digs into the details of Patrick’s sales techniques, conversion strategies, and the importance of focusing on customer outcomes. Whether you’re struggling to find time for your family or feel trapped in a never-ending grind, this episode offers real strategies to regain control and grow. Listen in for transformative insights that could change the way you run your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Why most business owners feel trapped by their businesses, and the lightbulb moment that changed everything for Patrick (01:18)Are you serving your business or is it serving you? (03:17)Why mastering sales is the most important tool for business success (05:16)The trust issues around sales and how to change the narrative (07:55)Why sales should be all about helping clients, not manipulating them (10:44)Patricks’s experience with corporate disillusionment and his recognition of the desire to truly change lives (13:24)Convert leads into sales with this simple yet powerful sales matrix (17:56)The value of scripts in sales conversations (22:23)The power of the perfect intro in breaking through a potential client’s defences (23:21)How to dig deep into a potential client’s business needs (28:03)Why clients need to have that “aha” moment before they’re ready to buy (31:12)The power of the “invite” (35:27)Sealing the deal or redirecting with purpose (36:48)Quick-fire questions with Patrick (39:39) Quotes “The business is there to serve us, and not the other way around.” - Tim Hyde “A business is a system that works for me to generate outcomes for me. It's an asset that adds to my lifestyle.” - Patrick Woodcraft “Sales is one of those things that if we keep putting things in front of the wrong people and potentially coming at it with the wrong agenda, then of course we're going to feel uncomfortable, and we're going to feel rejected, and we're going to feel that personal sort of pain with it.” - Tim Hyde “It is so powerful to feel heard. I think that one of the greatest things anyone can do for anyone else is listen to them — really listen and really hear, and not just be here waiting for my turn to talk.” - Patrick Woodcraft “A lot of my work is really strategic and logical and practical and working on sales and marketing and strategy, and a lot of it is really transformational and just going, ‘How do we do the scary thing that everything in us is screaming not to do, but we know we have to do, because that's where the outcome is, that's where the result is, that's where the gold is.’” - Patrick Woodcraft Resources The E Myth by Michael E. Gerber a...

    48 min
  2. 9 SEPT

    56: AI Is Shaping the Future of Marketing And What It Means for Your Business Today with John Hubbard

    AI isn’t just the future of marketing, it’s the game-changer you can’t afford to ignore. The marketing world is being reshaped by AI. But how can you harness its power to drive your business forward without being left behind?  In this episode, Tim sits down with John Hubbard, a former plasterer turned marketing maven and AI aficionado. They dive into John's fascinating journey from running a plastering business in 1993 to becoming a fractional CMO and an AI systems specialist.  As AI reshapes the marketing world, adaptability becomes your greatest asset. John shares his unique insights on leveraging AI to grow your business, along with the innovative systems he’s developed to give himself and his clients a competitive edge. Packed with practical tips, actionable strategies, and real-world examples, this conversation is a must-listen for anyone who wants to stay ahead in today’s rapidly changing marketing landscape. In a world where AI is rewriting the rules, the future belongs to those who embrace it. WHAT YOU’LL DISCOVER IN THIS EPISODE: John’s journey from plastering walls to marketing (01:35)The shift from traditional advertising to digital, and how it changed the marketing landscape (03:23)How a chance meeting on a plane led John to transition from tradesman to video production (04:47)How the explosion of marketing channels in the 2000s complicated the landscape for businesses (07:28)Why being good at your craft isn't enough (11:07)Universal principles of marketing and how education-based marketing can be a game-changer (14:30)How events remain a cornerstone in marketing strategies, even in today’s digital age (20:21)Why John shifted his focus to AI and how it’s transforming his approach to marketing (24:39)How John uses AI to validate content topics, ensuring they resonate with audiences and drive engagement (32:33)Systemising your content creation and campaign management using AI (41:50)Quick-fire questions with John (44:59) Get in touch with JOHN HUBBARD Website: https://johnkhubbard.com/  LinkedIn: https://www.linkedin.com/in/johnkhubbard/

    52 min
  3. 19 AUG

    55: Lucrative Exits - Creating a Business That Sells Itself with Nigel Walton

    Dreaming of a lucrative exit? Discover the secrets to preparing your business for the ultimate payday. In this episode of More Clients Less Effort, Tim is joined by Nigel Walton who takes us on a journey from the world of stand-up comedy to leading successful SMEs.  Nigel shares his unique experiences and how his comedic background helped shape his business philosophy, particularly through the lens of the Greek concept of “philotimo.”  Tim and Nigel dive into the challenges of SME growth, the importance of data-driven decisions, and why building a business is more like racing in Formula One than you might think. This episode is packed with practical advice for any business owner, from the importance of creating systems to understanding why data isn't just for tech nerds — it's the key to a successful and sustainable business. Whether you’re looking to scale your business, improve your sales processes, or looking forward to your big exit, this episode has something for everyone at any level in their entrepreneurial journey.  WHAT YOU’LL DISCOVER IN THIS EPISODE: The origin story of Philotimo (00:49)How Nigel’s stand-up comedy career unexpectedly paved the way for his success in business consulting (02:48)Nigel’s approach to business failure and learning (03:44)How Nigel transitioned from the gruelling life of a touring comedian to finding his true calling in business (04:55)What makes a business truly valuable so you can achieve the big sale event you are looking for (09:10)Why many SMEs struggle to break past certain revenue points and what it takes to scale (11:53)The power of data-driven decision-making in business (15:09)How to maximise the value of business relationships (21:01)The importance of tailoring your message to your audience for maximum impact (23:23)Benefits of regular evaluations and disciplined data collection (25:31)How to ensure a healthy work-life balance for your team (31:24)Quick-fire questions with Nigel (34:46) Get in touch with NIGEL WALTON Website: https://www.philotimo.com/  LinkedIn: https://www.linkedin.com/in/nigel-walton/

    39 min
4
out of 5
4 Ratings

About

Introducing the "More Clients, Less Effort" podcast, hosted by Tim Hyde. Join us for expert insights and strategies to supercharge your business growth. Discover proven methods to attract, convert, and retain the right clients while minimising your marketing and sales efforts. Whether you're a seasoned entrepreneur or a budding startup owner, this podcast equips you with actionable advice to achieve remarkable results. Dive into innovative approaches, expert interviews, and practical tips that transform your business. Don't miss out on building a thriving, impactful business. Tune in to the "More Clients, Less Effort" podcast and unlock your business potential.

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