30 episodes

We’re a couple of old Internet Hacks that have done a few things over the years. We still help people build out online assets and market them and come across many frustrated or confused people working in businesses that aren’t getting the right info when they need it. We’ve been threatening to collaborate on a video or podcast series for a while, and finally, we decided on this. Yes, the name is very Australian in its own way, bugger it we swear if we have to, rant and rave when needed and work all day in t-shirts. Hopefully, you’ll find something useful here as we take a journey discussing all the things that come up day to day for people working online.

My Bloody Website Podcast Darryl King & Edmund Pelgen

    • Business
    • 5.0, 7 Ratings

We’re a couple of old Internet Hacks that have done a few things over the years. We still help people build out online assets and market them and come across many frustrated or confused people working in businesses that aren’t getting the right info when they need it. We’ve been threatening to collaborate on a video or podcast series for a while, and finally, we decided on this. Yes, the name is very Australian in its own way, bugger it we swear if we have to, rant and rave when needed and work all day in t-shirts. Hopefully, you’ll find something useful here as we take a journey discussing all the things that come up day to day for people working online.

    40: How you look on search engines

    40: How you look on search engines

    The search results are no longer just 10 blue links. Understanding how your brand can appear in search engines will open your mind up to the wide range of opportunities for your business.



    https://youtu.be/jEuoEYFl3nIResources for this Episode



    Raven Tools Guide to the SERPS



    Search Engine Journal



    Google Play Podcast Features





    Darryl: Hi and Welcome to “The My Bloody Website podcast” where we talk about all things online especially for a small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand and to help you improve how you use online in your business. We're about to record episode 40. How do you look on search engines? How are you Ed?



    Edmund: I'm very good Darryl. And yourself



    Darryl: excellent, very good for young fella.



    Edmund: I think this is a great episode because we never walk out of; you typically don't walk out of your house unless you've had a look at yourself in the mirror right?



    Darryl: Well unless your teenager. Well I’m not actually a



    Edmund: So I'm wanted to (0:43) mate



    Darryl: yeah; no; but that's right; it is your right; so, you know; people; last episode we talked about you know doing some things to check out how you self-audit. This one's, I guess taking an even deeper. I was going to say this is episode 40. Just reiterate that so that means we have done three quarters of a year in episodes. So 12 more episodes of the whole year right?



    Edmund: we should do a big party at 50 to do it on a beach or something.



    Darryl: fifty two; fifty two; three more episode; that; so twelve more episodes; anyway; so, this is one that probably sits heavily in your mind. You see a lot of this day-to-day when you're doing audits and helping people rank better. What are some of the things that; I guess we're giving people instructions



    Edmund: Yeah



    Darryl: of how they can review how they look on search engines. Yeah?



    Edmund: absolutely; and it's important because the average user probably doesn't realize the amount of variety that exists in the search results. Right? When you do; when you go into a Google search there stuff everywhere right? And the devices are changing and Google is experimenting and they've got ads and everything else and there's a lot to think about; and so;



    Darryl: yeah and maybe people don't also realize too that its phrase specific. So, if you search for Pulp Fiction “the movie” you are going to get a completely different of search result than if you're searching for pool builder; Sydney



    Edmund: yeah. So what, why don't we just introduced into the basically out of what's in the search results and then we can talk about the specific; you know, use case type ones to come up; what do you reckon?



    Darryl: Why don't you do it rather (2:29)



    Ed/Darryl: (laughing)



    Edmund: When you run a normal Google search result. And let's just use desktop for an example here because it's probably simpler to start with. So when you do a Google search in the desktop, you'll typically see the paid ads. And the paid ads are (2:42) at the top and they'll typically be the first three or so listings and then beneath the paid ads you'll see what's called the organic search results listings. Now, depending on your search the phrase that you're looking for Google may ver...

    • 20 min
    39: Three Simple Site Checks You Can Do Yourself

    39: Three Simple Site Checks You Can Do Yourself

    You don't always need to pay an expert to find out if your site has problems. In today's episode we discuss three simple site checks you can do yourself.



    https://youtu.be/XQ3ByXgiO3kResources for this Episode



    Google Search Console



    Google Analytics



    MobileMoxie



     



     





    Darryl: Hi and welcome to “The My Bloody Website podcast” where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. And my co-host Ed Pelgen, who's been running his online marketing agency for just as long. Our goals to cover things in a way anyone can understand and can improve how they use online in their business. And we're talking to you. This is episode 39 and it's called “Three simple site checks you can do for yourself”. How are you Ed? How are you doing?



    Edmund: I'm doing very good Darryl. Yourself?



    Darryl: Excellent, I'm doing very, very well



    Edmund: So what are we talking about today mate?



    Darryl: well, you know; we spend a lot of time in the nitty-gritty with highly technical; we know how to do advanced things. And a lot of times I think you can have a conversation with people and say to them; you know, and blah blah blah blah; and I'm; I do this to people a lot where I did bombard them with information. They go, okay; just one thing it'd be good



    Edmund: yep



    Darryl: so to step back and say to people listening. Here's three things that you can do as a audit for yourself to make sure you're on track.



    Edmund: That’s right and can I just; I'm gonna quickly interject and I'm gonna say, the reason why this is really important was proven to me this week. When I was doing an order for a client. And they've been running this stuff for six months and no one had taken the time to look at just simple stuff. To check whether they were making any money. What does it; just; you know; everyone just assumed it was someone else's job or they didn't know how. So Darryl's got some good ideas this week about what you can do.



    Darryl: and these are lowbrow. If I want to call them that way and that's not meant to be demeaning. These are just simple things that two of them particularly; you do not have to have any prior knowledge or an account or anything to do. The last one is predicated a little bit on you having access to something. But we'll get to that. And keep it in mind. Two episodes ago we talked about SSL implementation and there was episode 37. That's something you could check yourself we talked about it. So that's a bonus one out of the three. That's not included in three but if you didn't hear that episode go back and listen to it. And really it's about not just checking the homepage. It's got the secure signal. Actually looking across pages. And this probably comes into an overview for everyone. When you look at your site, when you review your site, don't just go to home page and go, life is good; okay? It's like walking in the front door of your house and go you know that's just great; it’s great. Walking back out again right? And then you walk around the corner and there's dishes not done, toilets stink, you know; whatever? So it's the same thing look at a bigger perspective and if you've got a large site. I know that you can't easily do some of these checks; across a large site. So you pick different areas. Don't fall in the trap where you know; I click the home page and I went to the men's climbing category and a woman's climbing category...

    • 23 min
    38: Important Google Updates July 2018

    38: Important Google Updates July 2018

    In todays episode, we talk about some key recent updates to Google that you need to be aware of.



    https://youtu.be/XUYwVS2-CVcResources for this Episode



    Chrome 68 Update



    Page Speed Update Articles:



    * Google Webmasters Blog

    * Search Engine Land



    Page Speed Insight tools:



    * Page Speed Insights

    * GT Metrix

    * Pingdom



    Googles new URL Inspection Tool





    Darryl: Hi and welcome to The My Bloody Website Podcast where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King I’ve been running a web agency for 25 plus years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way that you can understand, anyone can understand and can help you improve how you use online for your business. This is episode 38 and we're talking about important Google updates that have happened in June, July 2018. How are you Ed?



    Edmund: I'm very good Darryl. How about yourself?



    Darryl: excellent, right; excellent; Sorry;



    Edmund: it's been a busy month



    Darryl: It has been. It been very busy. Midwinter down under. It’s um, you know; uh, snowflakes get very upset when the temperature drops below about 24 degrees Celsius. You know; we all start to (0:50)



    Edmund: It’s freezing



    Darryl: (0:51 by the way). But the heat is on, be wearing our beanies and everything else. The rest; the rest the of world they're just getting theirs as a hot summer's day but yeah, now; so look; I think a lot of people know little bits about Google that it updates and makes changes and they tend to hear anecdotal stories from their professionals or people around them or someone at the barbecue that says; oh, you know; this update killing the world Nessie O's dead and all these other things. So people have a sense that changes happen. I don't know. I guess in the old days there used to be once a year or once every X many months. Be some major update whereas you know there's pretty much been; there's an ongoing series of tiny iterative changes that happen with periodic bigger updates or periodic things that are noticed as a significant shift in focus or there's been an announcement and I don't know that everyone understands that you know; some of these things can be reasonably significant. So I guess you know we wanted to talk a little bit about there have been a few things that have been significant. We touched about one of them in browser in the last episode but I guess that's the thing is you know; people are busy I got a website, I've got some AdWords going, I've got a bit of organic happening you know; life's good I'm moving on. They don't always understand changes occurring



    Edmund: Yeah



    Darryl: So; what has been going on Ed? What changes I would be (2:13 say)



    Edmund: you know; as a time of recording you know mid-July. The two biggest; I guess; updates in Google. They're on people's minds right now. Well, the first one is we kind of touched on it last week.

    • 19 min
    37: What happened with SSL?

    37: What happened with SSL?

    In this episode we touch base on the big changes that were planned with SSL. Has Chrome updated yet to flag non https sites as insecure? What can you expect to happen if you delay the update?



    https://youtu.be/Ny9D7o_5in8Resources for this Episode



    Add these two lines to your htaccess file unchanged and they will help with the http -> https redirect

    RewriteEngine On RewriteCond %{HTTPS} off

    RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]







    Darryl: Hi and welcome to The My Bloody Website podcast, where we talk about all things online, especially for small and medium business owners or marketers. I'm Darryl King, and I've been running a web agency for over 25 years. I’m here with my co-host Ed Pelgen. He has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand, and can improve how you’ll use online for your business. This is Episode 37 - July 26, 2018 and it’s titled “What happen with SSL?” Hey Ed how you going?



    Edmund: Good mate. Yourself?



    Darryl: Yeah really good, really good, I enjoyed our last few episodes. Now we went on a bit of a tangent; sort of challenging people to you know think about stuff. There was some really good traction on a couple of those that; I don't know and for whatever reason; they’ve got a lot of little lessons a lot of sharing and stuff so that was great. Today we're gonna get back into the nuts and bolts. What’s been going on in online kick-start world?



    Edmund: Mate, I've been doing a lot of audits lately looking at campaigns for people, making sure things are working. It's been really quite interesting some lots of insights actually maybe; maybe; we'll share them in one of these episodes in the next few weeks



    Darryl: excellent; excellent, well this; This episode I want to talk about this week, is timely. Like we're at the end of July, the 1st of July there were some changes, and we hopped on it and I look back and we first hopped on episode 2. Which is a little while ago; where we talked about SSL and just [1:33 coughing] and we've talked about it on the way through, when we talk about things that people need to do, when we're talking about you know making sure your website's going well. But July 1, 2018 was when chrome update came out, and started marking sites, that didn't have SSL implementation done properly, as insecure.



    Edmund: well, actually it's chrome 68 which is the actual version that's updating, and its pending update now. I've been trying to check and check, but you're right. The difference between 67 and 68 - sorry for those who are looking for technicalities - 67 shows a little— gosh I'm getting slow. A little icon. A little circular icon.



    Darryl: Yep



    Edmund: which indicates that it's not secure. Sixty-eight, oh, sorry 67. 68 will actually show “not secure”, so that’s gonna be a [kick up? (2:19)]



    Darryl: Yeah; yeah, that's the big one that's, you know, gonna make a big difference. And so I think, what we really want to do - is make people understand, just in simple terms, what the impact is. And I've seen a lot of people sort of being more cognizant of it, like we've talked about it for a while, but now that people are starting to see it. Now that there was a date put out, like everyone heard July 1; which is why I use that day, and it's of course its dependant on whether you update chrome; you know, if you don't have updating Chrome



    Edmund: Absolutely



    Darryl: you won't see it straight away, but there are other impacts as well, and there's going to be impacts as far as what's showing up in search results.



    Edmund: hmm-what one thing I want, what I think you should talk about is - why people still keep screwing up the migration. Because,

    • 17 min
    36: Writing About How Much Your Service Costs

    36: Writing About How Much Your Service Costs

    In todays episode, we talk about whether you should write about the cost of your service on your website. Many people like to keep this hidden. We discuss the opportunities to be had from writing about how much it's going to cost to work with your business.



    Listen to this episode:Watch this Episodehttps://youtu.be/TIABDW4IpzE



    Darryl: Hi! And welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small, medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years. My co-host Ed Pelgen who’s been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. Episode 36 and we're going to go with a Content topic this week: Writing about What Your Service Costs. How are you going Ed?



    Edmund: I'm going very well Darryl. How about yourself?



    Darryl: yeah, I'm going good. So we have, had a few sort of navel-gazing episodes and discussions in the last three. Talking a little bit about staying on track focusing about what you're doing; you know, how to use providers etc etc. We're gonna do more of a Content episode again. we had a bit of a break from some of the content stuff a couple of months back and this one is a topic that comes up where a lot of people don't like to write about what their service costs. Are we're talking very much about service businesses, not product businesses, most products put prices up online. The number of service providers don't necessarily put rates up. They have, may have justifiable reasons or it may be just something that they feel like they can't write about and the goal of this would be to talk about that in some depth about how you can use that topic to produce not necessarily a blog post. It could be about how you explain it on our page, it could be on the service page, it could be a particular pricing page, could be in any number of places (1:34 or/to embed video)



    Edmund: Yeah, and that's right and I think it's a good opportunity to talk about it because there's been a reticence in the past for people to talk about costs because they don't want to give away the secret sauce so they think it's a loss of competitive advantage and look admittedly some businesses where the service is complex they need more information before they can discuss cost but I guess where we're coming from is just having the conversation about cost, the components how you work it out; you know, how it's; how; what are the variables that go into a higher cost project or a lower cost project. Those are good opportunities from a marketing perspective, from positioning attraction. Yeah? So it's a good thing to think about and then you can work out whether it's right for your business.



    Darryl: I suppose this comes into the topic of value came up in previous weeks



    Edmund: hmm



    Darryl: that is it because of the cheapskate mindset or is it you know like that competitive advantage thing. why do you reckon people; oh, not why reckon because you just said that but maybe part of the problem is that people don't explain the value they offer and it's again the (2:48). I don't want to tell you what a great advantages where some people don't have a problem at all. What; you know, what’s the right way to approach it?



    Edmund: well I would; oh, well; if you're gonna research this online the probably the most prominent figure who started talking about this from a; from a tactical perspective. I guess is a guy called Marcus Sheridan who ran a marketing company called the Sales Line. And in his previous life he was a pool manufacturer, you know; they sold pools



    Darryl: Hmm



    Edmund: and he from his perspective and this is in the early days of the web he got a huge...

    • 23 min
    35: Are you a cheapskate?

    35: Are you a cheapskate?

    In todays episode we discuss the idea that maybe you being a cheapskate is costing you results in your business.



    Listen to this episode:Watch this Episodehttps://youtu.be/P2wDTVpTUJk



    Darryl: Hi and welcome to “The My Bloody Website” podcast, where we talk about all things online especially for small and medium business owners or marketers. I'm Darryl King, I've been running with the agency for over 25 years, my co-host Ed Pelgen has been running his online marketing agency for about as long. Our goal is to cover things in a way anyone can understand and can improve how they use online in their business. This is episode 35 called: Are You Being a Cheapskate. Hello Ed.



    Edmund: Good Day Darryl or is the Australian say “a tight-ass”



    Darryl: “a tight-ass”; well and it's; we like throwing the odd controversial. The last few weeks we've been firing straight from the hip.



    Edmund: Ranting



    Darryl: getting all these complaints about the swear words and all that; that's fine



    Edmund: well they can just



    Darryl: yeah. It is what it is; alright, let's put this in context; Standing back from us as service delivery people. It's not about saying; hey, pay our rate more; it's about the concept that follows on from last week's podcast episode, where we talked about not respecting the amount of effort that goes into something and the equivalent part of that is trying to lowball and you gave an example about someone wanted two people to create results for their business for 300 bucks and I; It goes you know like; everyone wants a great deal; that makes sense, right? We all want to get things but there is a there's a point of declining returns where you say; well, If I get the lowest price of everyone doesn't mean them that; there are apples in apples; right? Just because the price is lower doesn't mean you're getting the same quality; and the; and; so the big part of this is understanding that some things cost money and if you are a professional company trying to get professional results. You can't be a “Tight Ass” or a “cheapskate”.



    Edmund: that's right and we should reiterate; the context is you as a business owner, small business trying to grow your business and you're dealing with marketing service providers and all that sort of stuff. It’s about getting in the deal versus being “a tight ass”.



    Darryl: Yeah and yeah it's a; it's a; it's a really interesting one to get and you get it with remote workers. You know people will go yeah; I want a remote worker and you know; I want this really really cheap rate. Then the rate might go up by a few bucks an hour and ohh no, I don't know if it's going to be affordable. these people probably driving around and sixty to a 100grand cars living in you know first world problem world's; you know, they've got businesses, staff, good income you know; they can go out on the weekend and spend 150 bucks on dinner for a couple of people without blinking an eye; you know; 30 $40 bottle of wine; no problem at all and they might be talking about a $50 a week increase for that person; right? To get a better quality business but that's a major problem (3:08…?)



    Edmund: yeah; I think is very important to like; what you just said, then you describe certain type of person who is quite affluent and well often doing well and they're still being a tight-ass and I think we should also say bit; you know, we almost understand that there are a lot of small businesses for whom investing in marketing is a really big deal right? Especially when sometimes your providers out there who will take your money and not deliver or not do their best to deliver right? And like you said previously some smaller businesses where the average transaction value is small; you know, they don't have the budget but on the flip side we've seen businesses,

    • 22 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

leesawatego ,

Thank you for sharing

Am finally get a chance to listen to this podcast. Fantastic stuff - easy to listen - friendly, natural, and not overly technical. Definitely required listening for small business owners.

RachelWriter1 ,

Easy to understand and inspiring content

Love this podcast - the enthusiasm and knowledge of both presenters is apparent, and the content is very engaging. You end up listening and making lists of everything you learn and what you want to implement.

Servantofchaos ,

Top start

Can’t wait for the next ep

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