Media Magnet Liz Nable

In the online course world, there's lots of "coaches" spruiking lots of promises, but Leonie Dawson is the real deal.  And I know because she's an open book.   Leonie is, by her own admission, a wildly creative introvert who's the former editor of the Australian Government business website, business dot gov.au and now the CEO of her own namesake company, Leonie Dawson, that's signed up 50,000 subscribers to her database and turns over millions of dollars each year.

Leonie's also an international best selling author, multiple-award winning businesswoman and one of the OG bloggers when blogging first came onto the scene in the early 2000's.  

Leonie swears often and calls her customers names like blossom and beautiful soul and she talks regularly about taboo subjects like ADHD, autism, money, mental health and mothering...you would think people would run from that 'in your face' honesty and discomfort.

But on the contrary Leonie's attraction is magnetic and her community cannot get enough of her.   I wanted to share Leonie's story because so many women I work with in business are afraid to be authentic, they're afraid to tell their warts and all stories, admit failure or be themselves - because they think that's NOT what their audience or customers want.  

Leonie is not for everyone. But she's cool with that. Because the community she attracts are superfans and she's created a $14 million dollar business off their devotion and investment. Oh and she only works 10 hours a week.

Tis' the season for Gift Guides 🎄🎄🎄...and getting featured in all sorts of 'BEST OF' lists of presents and this year's must have gifts!

No matter what sort of e-commerce or product based business you have, trust me when I say, there's a gift guide that's just perfect for you to be featured in!

Whether it be budget, luxury, everyday, eco-friendly, mums, dads, in-laws, party dresses, summer fun and everything in between...if you're not pitching for your product to be included on one of these lists...you're missing out...AND you're leaving money on the table 💸

Enter my guest on the podcast this week, journalist and award-winning writer, Margaux Lushing.

Think of her as your "gift guide expert" this holiday season.

Margaux is a US based freelance print journalist with a decade of experience writing for incredible trusted media publications like Forbes.com, The San Francisco Chronicle, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, 7x7, Los Angeles Magazine and others. She also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines.

Through her work with Well + Away Margaux has also designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.

In this episode I employ my Aussie charm to grill Margaux all about nailing the ultimate gift guide pitch...PLUS we talk timing your pitch, email subject lines, the power of good product images, what NOT to do when pitching and how the American media like their pitches best served...there's a real art to it apparently!

So listen up, learn all you can and get yourself featured for the first time in the largest and most competitive media landscape in the world, the United States of America baby!

 

⚡️ NEWSFLASH ⚡️

Margaux Lushing is the newest cast member on our Guest Expert Panel for the Media Masters Academy which opens doors again in February 2024!

Grab yourself a spot on the waitlist here: GRAB A SPORT ON THE MMA WAITLIST HERE!

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often!  Sounds too good to be true right?  Keep listening...  

No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you.

Don't have time to troll through media publications online to check for features like yours or what a journo has covered before? Well my friends, the beauty of technology and my guest on today's podcast episode. ChatGPT Expert and Coach, Jess Clark is about to make your life a whole lot easier!  

In fact, Jess shares how she can help women founders and business owners like you how to save more than 10 hours a week AND get featured in the media while you're at it!     

Jess Clark is savvy, smart, serial entrepreneur.  She's also the mum of 2 small children who's determined to build a business AND make a profit in just two hours a day and WITHOUT putting her kids in childcare.  

That's right, she works 2 hours a day while her daughter sleeps and has built her business and her reputation as a ChatGPT expert from 0 to 450 sales in just 10 months.  

Jess is no stranger to business, she started out at 22 establishing one of Australia's first Paint and Sip businesses before selling and moving into corporate communications and marketing.  She had her ambitions firmly set on becoming CEO.   But starting a young family changed her definition of success and she set out with new ideals in sight.  

After a few false starts, in late November 2022, she received an email about a new kind of AI technology, Chat GPT. Fast forward almost a year and Jess is proud to be a trailblazer in this space.  

In today's episode, we discuss about how female founders and women-led businesses can use ChatGPT:  

👉🏼 Save themselves more than 10 hours a week in their business

👉🏼 Teach AI to generate great pitch ideas and savvy, current news angles ️

👉🏼 To draft media pitches for them

👉🏼 Come up with snappy, eye-catching email subject lines guaranteed to get their emails opened!

👉🏼 Create an in depth profile of their ideal customer

👉🏼 Create their own self-cloned media pitching BOT....yes!  Jess is in the process of doing this for herself right now!  

Even better, if you love this podcast ep and you're thinking "I want to implement this in my business right now!" We've got you covered!    Jess and I are running a 60 minute ChatGPT Masterclass on Thursday 7th December at 12.30PM AEDT where we'll take all the WHAT'S in this episode and show you, step by step HOW to do this in your business right now! 

Just go to www.liznable.com/chatgptmasterclass to book your spot!   Between my media expertise and Jess's AI knowledge, we're like the ultimate team time saving, media pitching machine!  

She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!!  And it's for good reason.

In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro having worked in women's magazines for the last 20 years.

Now first things first, if this is a whole new world to you, you're not alone, because Affiliate Marketing is not my wheelhouse either! But stay tuned because by episodes' end you're going to be halfway to expert status and you can complete your AM degree and start making a ton of cash with our special 90 minute Affiliate Marketing Masterclass with Ali later this month! 

In case you're unsure, Affiliate Marketing is a performance marketing channel where brands pay for customer acquisition by partnering with influencers or affiliates who promote their products.Building part of your business or personal brand based on an Affiliate Marketing program is also statistically more likely to get your product or service featured in media in areas like product reviews or recommendations? How? Because Journalists are incentivised to include affiliate links in their stories, as it brings in an extra revenue stream for the business and helps them meet their KPIs.  

Affiliate marketing isn't just about making money; it's also about forging valuable partnerships, creating authentic content, and delivering value to your audience.   As a media professional with 20 years of experience working in women’s lifestyle titles and a special interest in fashion, beauty and health - there is no one better placed to take us behind the scenes of the Affiliate Marketing industry.  

Ali has worked at ELLE, Cosmopolitan, Harper’s BAZAAR, JONES, Stellar and Body+Soul in hybrid roles, and also dipped her toes into the world of producing and hosting podcasts with Healthy-ish. She’s now the Head of Digital Strategy at Are Media, sitting across iconic titles like the Australian Women’s Weekly, Marie Claire, Gourmet Traveller, Home Beautiful and Who. 

We'll delve into Ali's strategies, experiences, and the proven methods to make Affiliate Marketing work for your business and learn all about how small businesses and personal brands can create an additional revenue stream and make money while they sleep.  

Anita Siek is not a TV producer, print journalist or magazine editor.  But she is in the business of words.  And she's really bloody good at it.  

Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is?  To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to.  It's crazy!  And we all need this skill in our business, like, yesterday!  

Anita Siek is a lawyer turned brand and copy strategist and CEO of Wordfetti, a strategic copywriting and brand strategy house helping brands that don't do normal, stand out and make more sales through psychology, design-thinking and words. 

Outside of Wordfetti, Anita is also the co-founder of Lenny, a digital mortgage broking business, the host of Brandfetti - a leading Marketing podcast, a speaker and she runs a high-touch Mastermind to help businesses strategically and sustainably grow and scale through unconventional business strategies.

Some of Anita's clients include Australia's largest insurer group IAG, The Calile Hotel Group, TEDx, Lack of Color and more. Her work has been featured on Forbes, Mumbrella, SmartCompany and Thrive Global.   In short, in the world of words, Anita is a bit of a celebrity and as a former journalist and writer, I'm a word geek and super-fan so this one is a bit of a love fest.     But I promise, even if words aren't your thing or writing clever copy is the thing you loathe most in business, Anita's insight is for every. body. That's the ironic thing right, by the end of this episode her words will have convinced you that the words YOU choose to use in your business are a game changer in every way.  And they are.

Want to learn from more incredible guests like this?

The Media Masters Academy opens doors again in February 2024, join the WAITLIST here:

https://www.liznable.com/mediamastersacademy

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one.  So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share beautiful story telling about regional headlines that matter.

Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in the early 2000s, before she fell in love with a handsome farmer from the NSW border and her life took a completely different direction.

Annabelle now lives on Australia's second largest pecan orchard, a farm situated in far north west New South Wales sandwiched between the tiny towns of Tenterfield and Texas. Yes that's the Texas NSW. This is also Galah HQ.

As an outsider all she'd ever heard in the media was negativity about the bush, droughts, floods, rains and whingeing farmers. But her experience on the land was proving to be quite different, Everywhere she looked she saw smart, clever and resilient people who talked about opportunities instead of limitations.  Annabelle wanted to tell a different story and she knew most mainstream magazines were already battling diminishing budgets, staff cuts and quality issues.

Annabelle wanted to create a publication that assumed people in regional Australia were a smart and increasingly diverse lot, who cared about community and creativity and the environment, as well as profitability. And she wanted a publication that acted as a bridge between the city and country divide. And so Galah was born.

Annabelle has an incredible way with words, she's a gifted story-teller and can sniff out a paid ad, thinly veiled as a story pitch, from a mile away.

Join me as we talk about the importance of building trust in your brand before all else, how she created a 70,000 plus community from scratch and why great story-telling sells so well.

You can check out her incredible masterpiece that is Galah Magazine right here: https://www.galahpress.com/

Join the Media Masters Academy Waitlist here (doors open again in Feb 2024!) Join the MMA Waitlist here!