300 episodes

Creativity Excitement Emotion features award-winning composer, best-selling author, and professional podcaster David Andrew Wiebe formerly of The New Music Industry Podcast. In addition to offering expert tips for musicians, artists, and creatives, the podcast delivers candid conversations, interviews, and roundtables with an array of artists, creatives, executives, marketers, coaches, and entrepreneurs. Favoring a storytelling approach, Wiebe’s new podcast is chock-full of personal stories and examples that equip the listener with valuable takeaways they won’t soon forget.

Creativity Excitement Emotion David Andrew Wiebe

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Creativity Excitement Emotion features award-winning composer, best-selling author, and professional podcaster David Andrew Wiebe formerly of The New Music Industry Podcast. In addition to offering expert tips for musicians, artists, and creatives, the podcast delivers candid conversations, interviews, and roundtables with an array of artists, creatives, executives, marketers, coaches, and entrepreneurs. Favoring a storytelling approach, Wiebe’s new podcast is chock-full of personal stories and examples that equip the listener with valuable takeaways they won’t soon forget.

    058 – Have You Been Trying and Failing to Crack the Code on Social Media?

    058 – Have You Been Trying and Failing to Crack the Code on Social Media?

    How’s the social media game going for you? Are you winning?

    Let’s face the facts. Most people working their butts off aren’t going to win any medals any time soon…

    Are you done trying to figure it out all for yourself?

    If so, tune into this special episode of Creativity Excitement Emotion.
    Download the PDF Transcript
    Sponsors:

    Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT!

    Highlights:
    00:17 – A special message from David Andrew Wiebe
    Transcript:
    Have you been trying and failing to crack the code on social media?

    So, does any part of this sound familiar to you?

    Some expert online tells you “Hey man, all you’ve got to do is A, B, C and you’re going to be a social media rockstar.”

    But you go out there and test their tactic in the real world for a month…

    And it doesn’t do anything?

    So, you start to feel frustrated, angry, and eventually, defeated.

    Come on, we’ve all been there.

    We’ve all been promised the world when it comes to social media.

    But in practice, it feels as though getting any kind of attention, let alone sustaining it, is a Herculean uphill climb to oblivion.

    And it is just so frustrating when you’re trying to put your best foot forward.

    It takes SO MUCH effort to pump out the content required to get attention…

    Yet most of it doesn’t do anything for you!

    I know something about you…

    I bet you didn’t get into social media hoping to become a digital marketer.

    But you’ve effectively been forced into a position where you’ve got to try and figure everything out for yourself…

    Scouring the web for disconnected information that’s only available in fragmented pieces.

    As if you were moving slowly down a path one inch at a time, as opposed to one stride.

    And hoping that somehow, tomorrow, you go viral.

    I mean, the rent was due yesterday man, come on.

    Well, some of my smartest mentors say you can’t deposit likes, shares, and comments at the bank, and they are right…

    Engagement falls under what clever people call “vanity metrics,” and I’m sorry to be the one to burst your bubble, but they don’t mean a thing (if they ain’t got that swing).

    But if you thought it was all for naught, think again.

    Because there is a way to crack the code on social media.

    My friend, Amos Bracewell, recently figured it out and has started teaching others how to do what he did.

    He supports his students at every leg of the journey…

    And when you hear what it is and how it works, you’ll be BLOWN AWAY.

    It’s so simple and yet so authentic and genuine.

    You’ll wish you thought of it first.

    If you haven’t watched my recent interview with Amos, that’s your homework for now…

    Come on, you know you’ve got 20 minutes to spare, especially if those 20 minutes change your life.

    So, don’t delay any longer, because as with anything worthwhile, there is an expiration date on this unique offer…

    >> Watch the video now

    • 3 min
    057 – How to Build a Community and Monetize Your Passion Organically in 2024 – with Amos Bracewell

    057 – How to Build a Community and Monetize Your Passion Organically in 2024 – with Amos Bracewell

    It has gotten harder than ever to grow your career or business organically. Dropping your desperate messages onto social media is like a loud fart at a bad party, noticed but annoying.

    Are you ready to cut through the stinky cloud of frustration and take a different approach to growth? Would you like to see how YOU can build an audience that will adore you and delight in your content?

    In this episode of Creativity Excitement Emotion, David engages in a conversation with longtime friend, collaborator, and entrepreneur Amos Bracewell, who shares his new, amazing program to help you grow your audience and business organically.
    Download the PDF Transcript

    Sponsors:

    Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT!

    Highlights:
    00:17 – A delicious meal in Pemberton
    01:15 – Amos’ new program
    04:23 – What have Amos’ students been able to accomplish?
    09:36 – Amos’ next goal and the “secret sauce” to building a Facebook group
    12:26 – Can the Catapult program work for any niche?
    15:25 – Are there any other monetization opportunities?
    17:33 – Are there different tiers to the Catapult program?
    18:32 – Reach, Relationship, and Riches
    21:41 – What makes Catapult the right opportunity?
    23:26 – Closing thoughts
    Summary:
    Digital marketing is an ever-changing landscape, and it has gotten harder than ever to attract, engage, and retain an audience on content alone. This has forced many artists and entrepreneurs to turn to advertising as the solution. The only problem is… Advertising has risen in cost, it’s more competitive than ever, and without the help of an expert, creating effective ads can be a crapshoot.

    In this episode of Creativity Excitement Emotion, David and Amos discuss the solution.
    A Delicious Hamburger
    David and Amos briefly bond over their love of food. Amos recently had an incredible burger and fries combo in Pemberton, BC, just north of Whistler, and he says he would recommend the place to anyone.
    Amos’ New Program
    David shares that for as long as he’s known him, Amos has been great at building communities – especially Facebook groups. Amos recently turned his knack for growing Facebook groups into a program called Catapult.

    Amos began building his Facebook group, ENTV Today, in January 2023. In one year, he grew the group from 0 to 5,200 members. By month 11, he’d started to clue in that his group was growing faster than most others out there.

    He suggests that growing your Facebook group by 50 to 100 members per week is a good pace. But he noticed that his group was growing by 400, 500, and even 600 members per week, completely organically!

    That’s when he decided that he should begin showing others how it is that he was able to accomplish what he accomplished.

    One of the keys to creating ongoing engagement, says Amos, is bringing people into your house. If all you’re doing is blasting your message into the void of social media, it’s going to be difficult to get noticed and create a connection with your audience. But if you bring them into your Facebook group, you’re better positioned to interact and connect with your audience continually. This also enhances income opportunities.

    His first Catapult student started building their Facebook group on February 19. Most of his students are growing by 200 to 300 members per week.

    Amos has found that roughly 1 to 3% of your group members will become your clients. That means if you have 100 members joining per week, you can expect to land one to three new clients per week.

    Since his students are growing at 200 to 300 new members weekly, they are landing two to six clients per week. If you have four to 24 clients coming in per week, your sales and marketing challenges should be solved, would you agree

    • 25 min
    056 – Creating Your Freedom Lifestyle – with Evan Price

    056 – Creating Your Freedom Lifestyle – with Evan Price

    Would you like to spend more of your time doing what you love to do? Would you like to be able to pick and choose the projects you want to work on? Are you thinking about becoming a digital nomad?

    In this episode of Creativity Excitement Emotion, David interviews Evan Price, who shares the steps he took to create his freedom lifestyle.
    Download the PDF Transcript


    Sponsors:

    Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”

    Highlights:
    00:17 – Returning guest, Evan Price
    00:31 – How do you package your creative skills to create a viable business?
    03:08 – Streamlining you and your customer’s focus
    09:26 – The value of being unfocused for a time
    10:19 – Improving your product vs. improving your marketing
    13:48 – Napoleon Hill’s Think and Grow Rich
    15:11 – How do you identify your ideal customer?
    17:40 – Evan’s best tips for building a team
    20:24 – Content creation and giving away the keys to the kingdom
    24:04 – Building trust with people
    26:15 – The importance of networking
    29:12 – What’s the right time to scale your business?
    33:23 – How did Evan decide to take the leap of faith?
    38:59 – What is it like to live nomadically?
    45:39 – How much money do you need to live a freedom lifestyle?
    51:12 – Closing thoughts
    Summary:
    The very idea of trying to create a freedom lifestyle can sometimes appear an uphill battle. You’ve got to get your finances in order. You’ll probably need a passport. On top of that, you’ve got to plan the logistics of where you’ll be going and when, where to stay, whether to bring your car with you and more.

    In this episode of Creativity Excitement Emotion, David and Evan break down and simplify the process of becoming a digital nomad.
    Bundle Up Your Expertise and Sell it
    Evan emphasizes the value of the DLB (Do Less Better) offer model. Nowadays, many businesses are a little bloated – they offer dozens if not hundreds of products and services, and this scatters the focus of the business owner as well as the prospects and customers who might otherwise be interested in buying.

    Evan suggests that you should find something you can do that no one else can. The more specific, the better. This allows you to create what Evan calls a “luxury” offer, something that can be sold for thousands of dollars rather than pennies. Evan says this is how he streamlined his business.

    David offers that minimizing and optimizing seems to be the direction things are going in now. As opposed to having dozens of websites and products, marketers are creating central portals and leading prospects on different journeys depending on their interests.

    David also shares an example from his life, stating that when he had one or two books, his customers knew what to buy and were happy. But as his catalog increased, his customers became paralyzed and bought fewer books. Which explains why he’s only promoting his latest book on his website.
    Spreading Yourself Thin
    Evan shares that it’s easy to spread yourself thin. When you’re young, and you’re not sure what you want to focus on, you feel like you could take on the world and try your hand at dozens if not hundreds of different things.

    At the time, Evan was learning how to use Facebook ads, managing acts, booking tours, and more. But he noticed that none of the things he was working on were reaching the tipping point of success.

    If you keep on that path, says Evan, you will eventually reach a point of burnout. So, he stopped doing what he was doing, made an assessment of his strengths and weaknesses, and bundled up his expertise to streamline his business.

    David admits to having too many things to fulfill in recent years, including Members Only Audios, which he quickly realized was akin to running two podcasts at the same time. He would often think to himself, “I’m a superhero, and I can do it!” But he would either end up disap

    • 52 min
    055 – Breakthroughs in Confrontation

    055 – Breakthroughs in Confrontation

    Do you struggle with confrontation? How does it make you feel? Does it hold you back from expressing yourself?

    In this episode of Creativity Excitement Emotion, David shares about the challenges he’s experienced in confronting others.
    Download the PDF Transcript
    Sponsors:

    Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”

    Highlights:
    00:17 – Labels
    01:17 – Sensitive-intuitive
    02:16 – Avoiding confrontation
    06:11 – You need to speak up
    Transcript:
    I'm not a very confrontational person and I have a feeling it's one of those things that has held me back in my life.
    My friend Maveen Kaura always said, “Don't give yourself labels.” You might've heard a little bit of that kind of conversation on Using Your Power.
    And I agree with him. I never labeled myself as something permanent. We’re not all fixed. We're all changing. The only reason a label would stick is if you’re telling the story over and over.
    Even as I say that I think I'm kind of realizing the insanity a little bit in what I'm saying, which is helping. I'm trying to identify or distinguish something in the way that I've been so that I can be freer. And I think that's what today's conversation is about.
    Why I’m sharing this with you, is because of what I understand about being a sensitive-intuitive… I'm not saying that description fits me to a T or exactly. All I'm saying is there was a period in my life where that was something that I needed to hear and it helped me heal in a very difficult situation where I was feeling very depressed and I don't use that word casually at all.
    It was the summer of 2014, and my prayers were hitting the ceiling, and I didn't feel like living anymore. So, I was in that state and that's when I discovered “sensitive intuitive,” what that meant, and that made a difference for me. So that's where the identification originally comes from.
    Like I said, it doesn't have to be set in stone and it doesn't even have to be permanent. It's just something that helped me through a period of my life.
    But what I know about being sensitive-intuitive is we have trouble with confrontation. There is something physical that happens. When the need for confrontation arises, usually it's in our gut. We feel pain when there's something that needs to be said to another person.
    Now, throughout my life and my personal development journey, I have gained a lot of ground in terms of self-expression. I'm more self-expressed than I've ever been.
    But if there's a part of me or there's an aspect of myself that has held me back from being everything, I think I'm capable of being, and from being totally and completely free, it's probably this – confrontation.
    Now, when you hear “confrontation” you might immediately think to yourself, “Okay, so like yelling and shouting matches and that types of scenarios.”
    And yes, that can apply, but it can be something as insignificant as “There's something I need to tell someone,” but knowing that you have to go and tell them makes you feel nervous.
    So, that's the physical reaction that I'm talking about. It’s not just some minor butterflies in your stomach. You feel pain. That's the kind of physical reaction that I'm talking about.
    So, are there situations where I've stepped through pain, the butterflies, the fear to tell people things? Absolutely. That's a deviation from the norm. That's a deviation from how I've described myself. That’s why I say, “Labels are a moving target.”
    So, at times, I have been able to be fully self-expressed in these scenarios, but there've been scenarios where I also wasn't able to express myself in the way that I needed to.
    I have tended to get away from those scenarios as quickly as possible. And there are situations where maybe I wasn't fearing for my life, but a little bit. At least fearing for my possessions and my finances because of the people I met who are sociopa

    • 8 min
    054 – Podcast Update for April 1, 2024

    054 – Podcast Update for April 1, 2024

    We interrupt this regularly scheduled program to bring you an important update. There are several great announcements in this episode, and you won’t want to miss out!

    In this episode of Creativity Excitement Emotion, David shares essential updates concerning his business as well as the podcast.
    Download the PDF Transcript
    Sponsors:

    Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”

    Highlights:
    00:17 – Podcast update
    01:17 – David’s grandfather passed away
    02:18 – How DavidAndrewWiebe.com is transforming
    03:54 – The launch of MusicHackers.org
    06:23 – The launch of Better Ways to Survive
    07:28 – The future of the Creativity Excitement Emotion podcast
    08:29 – Closing thoughts
    Transcript:
    Welcome to Creativity Excitement Emotion.

    I know this is one of the few times I’ve even given an intro like that, and there is a reason for it.

    I began recording episodes for Creativity Excitement Emotion in July 2024, so aside from the interview with Jody in episode 9, as well as episode 30, in which I talked about why I deleted Music Entrepreneur HQ, you’ve been hearing episodes I recorded months ago

    The last few episodes, specifically, were captured around October of last year.

    But today’s episode is more current, meaning I’m capturing it at the end of March 2024, to give you a timely update.

    And I know it’s April 1, but I’m letting you know at the outset that what’s covered in this episode is not an April Fool’s joke – we truly are moving forward with the things talked about here.

    Either way, there is much to talk about today, so let’s go item by item.
    The Passing of David’s Grandfather
    Last weekend, I got the news that my grandfather had passed away.

    So, I decided to honor him with a week of silence – you may have noticed that I didn’t post any new podcast episodes last week.

    I know that may sound kind of convenient, but they say everyone mourns differently, and the main way it’s been showing up for me is exhaustion, so I’ve been resting a lot and taking things slow.

    There has been no reason to overexert myself, and in fact, I’ve kind of been enjoying more of a relaxed pace lately. I’m discovering more and more that I don’t need dozens of projects in my life to sustain or fulfill me.

    Anyway, I plan to honor my grandfather in the written word, and I’m going to write something for the man who never taught me anything but showed me several things, like how to fish, how to drive a lawn tractor, or how to drive a truck.

    And yes, I will be sharing that piece publicly, so keep an eye open for it on DavidAndrewWiebe.com.
    DavidAndrewWiebe.com’s New Look and New Focus
    Speaking of DavidAndrewWiebe.com, I needed to make some decisions concerning how I wanted to continue to build my brand.

    There were a couple of big considerations, with the first being that I hadn’t brought the styling of the website fully up to date. I got some great photos done in February, and I hadn’t gotten around to using them across the entire website yet.

    So, it was time to get on top of that.

    We also chose the specific fonts and colors I’m to be using on the website.

    If you go to the website now, while it’s still somewhat of a work in progress, you’ll find that we’ve largely implemented the new style.

    The second consideration was deciding on a specific direction for my site.

    It was far too general to appeal to anyone, and that put me in a position of having to work for attention and business instead of attracting and earning it.

    So, I now have a very simple sentence explaining exactly the purpose the site serves:

    Here I document my journey of music, starting businesses, and personal growth.

    It took some time to land on that one, but that’s almost exactly what the site already is, so I’m very happy we were able to condense it into that.

    Additionally, I’ve warned in the past,

    • 9 min
    053 – Pros & Cons of Being an Approval Seeker

    053 – Pros & Cons of Being an Approval Seeker

    Thanks to the proliferation of social media and smartphones, attention- and approval-seeking behaviors are at an all-time high.

    In this episode of Creativity Excitement Emotion, David explains the pros and cons of being an approval seeker.
    Download the PDF Transcript
    Sponsors:

    Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”

    Highlights:
    00:17 – Can you do life without constantly having to be validated?
    00:55 – Getting the results you’re looking for
    01:58 – Getting results for yourself first
    02:12 – It’s not just about being independent
    03:08 – What lengths are you willing to go to?
    04:03 – Short-sightedness is a problem
    04:36 – Approval seeking is beneficial to those who are willing and able to do it
    05:04 – Not everyone is going to like you
    06:19 – The upsides and downsides of being an approval seeker
    07:27 – Know thyself
    Transcript:
    I don't think I'm much of an approval seeker. There's something that came up in my reflections and I think that's the ideal… if you can be independent… and don't get me wrong, it's always nice to get compliments. It's always nice to get praise. And I think we're all deserving of it to greater or lesser degrees, and we all need it as well.

    But if you can be as independent as possible and not have to run on compliments or praise as fuel to do life, I think that's the ideal. You’ve got to take care of yourself first before you worry about taking care of anybody else.

    If you're doing things in life, it doesn't matter what area, relationships, business, music, or anything else that you might be taking on. If you're not getting the results that you're looking for, it means that some aspect of what you're doing is not working, right?

    I can tangibly see, since February [2023], when I started working out again, that I am getting results. I am looking trimmer, fitter, more in shape, gaining muscle, and losing fat. So, there's proof right there that it's working. If someone wanted to get the results that I'm getting right now, there would be good reason to listen to me.

    If I wasn't getting those types of results, and I was merely advising people from my armchair, that's a whole other situation.

    So, we want to be mindful of where results are showing up before we worry about trying to advise others on the direction that they should go in. First look at whether our method is working at all, in any capacity.

    I'm not talking merely about being independent, though. I think culturally speaking, North America has a lot to learn from a country like Japan.

    People often come back to me and say, “Everything has its pros and cons,” and yeah, that is true. Japan has some odd bits of culture that can be a little bit hard to understand or process. You could get thrown in jail for rather bizarre reasons, but I think every country has that. If you start looking into the law, like, there's almost no country that doesn't have some bizarre rules that could get you into trouble.

    So, I think there's something to be learned about community culture. It's something that Japan does so well, and I'm sure it happens in other countries, too. I just haven't seen it.

    So, I’m not just talking about being independent, although that is important. I think with approval seeking, it's almost your tolerance for what lengths are you willing to go to, to get people's attention. It's exactly what we're seeing with influencer culture. It's exactly what we're seeing with creator culture.

    People are running around in tiny little bikinis, or if you're an OnlyFans model, then naked. There's ASMR, there's video games, there's all this stuff…

    Look, some people genuinely love what they do and are good at it. I'm not going to take that away from them. But you will also find some people do this just because they think it will get them a lifestyle. In some cases, it does.

    You can get advertising money.

    • 9 min

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