New School of Marketing Bianca McKenzie

I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference. It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room. Many of us shared a similar message on stage, which was really beautiful to see as it was unplanned but obviously it's something that so many of us needed to hear. Please tune in to hear ...

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast. So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we h...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really?Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't. Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business. Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmark...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.In this week's episode I'm talking about lead magnets, what they are and how you can use them in you...

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today. If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode. Tune in to why you should never believe these 5 things about Facebook ads.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInst...

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If you feel like your business is lacking something, tune in today. Connect with Jacqui:https://whitedeer...