Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e Keep Optimising

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. 
In this episode, we discuss: 
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions 
Dive in: 
[05:10] Diversify sales channels to reduce risk. 
[08:20] Optimise proposition based on customer country requirements. 
[12:42] Can we handle this in-house or outsource? 
[13:36] Maintaining local knowledge essential for international business. 
[17:14] Hiring experts leads to better outcomes in-house. 
[18:08] Insider Tips from Paul! 
 
Find the notes here: https://keepopt.com/203 
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