9 min
Organisational Silos Are The Enemy Of Great CX Customer Smarts
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- Management
Are you a marketing or CX leader that’s struggling to keep up with customer expectations constantly rising? Organisational silos are probably one of the core culprits holding you back. In this episode we dive deep into the pain that silos create. We start by exploring why silos exist and what types of silos there are. Followed by looking at the key areas in customer experience that silos impact including data, customer segmentation, customer engagement and technology.
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.
If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co
See omnystudio.com/listener for privacy information.
Are you a marketing or CX leader that’s struggling to keep up with customer expectations constantly rising? Organisational silos are probably one of the core culprits holding you back. In this episode we dive deep into the pain that silos create. We start by exploring why silos exist and what types of silos there are. Followed by looking at the key areas in customer experience that silos impact including data, customer segmentation, customer engagement and technology.
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.
If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co
See omnystudio.com/listener for privacy information.
9 min