When the internet was born it was free and was to stay free for everyone who wanted to access it. So, to pay for it, a few little ads would be needed. Our guest, media expert Rob Tercek, who was there at the beginning, couldn't have realised what those ads would evolve into. Data tracking, gathering your information and computers bidding for your eyeballs. Your data is for sale and it's big business. Now, they are working on reversing the process so we can gain back control.
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