10 min
Overcoming product centricity Customer Smarts
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- Management
Are you struggling to get your organisation to move away from short term product centric thinking when it comes to engaging your customers? In this episode we’re going to talk through how to overcome this with a unified customer engagement strategy. We talk through why it’s so hard to do, the indicators that your strategy needs to change and the essentials to creating a great customer engagement strategy.
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.
If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co
See omnystudio.com/listener for privacy information.
Are you struggling to get your organisation to move away from short term product centric thinking when it comes to engaging your customers? In this episode we’re going to talk through how to overcome this with a unified customer engagement strategy. We talk through why it’s so hard to do, the indicators that your strategy needs to change and the essentials to creating a great customer engagement strategy.
Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.
If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co
See omnystudio.com/listener for privacy information.
10 min