279 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing
    • 4.8 • 81 Ratings

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    How Digital Marketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

    How Digital Marketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

    We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodall joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more.

    • 57 min
    Why Is More Traffic NOT Your Problem?

    Why Is More Traffic NOT Your Problem?

    More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

    • 27 min
    The Future of Paid Traffic in 2020 And Beyond

    The Future of Paid Traffic in 2020 And Beyond

    The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

    • 24 min
    How to Crush Your Conversions with Facebook Popup Groups

    How to Crush Your Conversions with Facebook Popup Groups

    This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

    • 56 min
    How DigitalMarketer.com Restructured and Grew Their Search Traffic

    How DigitalMarketer.com Restructured and Grew Their Search Traffic

    If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO (!!!). In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking.

    • 47 min
    The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    In this bonus episode, we have a cameo from Ryan Deiss, who tells you his 'Million Dollar Napkin' story, and provides a challenge that could change everything for you.

    • 20 min

Customer Reviews

4.8 out of 5
81 Ratings

81 Ratings

Ash Boston ,

My go to for updated Digital Marketing

I’ve been listening to this podcast for many years and it is the best up to date information with all things Facebook Ads and Digital Marketing! So many great tips and strategies we can all implement.

Health critic ,

These guys are awesome

When it comes to digital marketing, these guys really know what they are talking about. Our whole team here in Australia follow their methods and get the results. It’s so good to have these handy podcasts to keep you up to date

Mattlyonsmusic ,

The PERFECT podcast!

I have been looking for a podcast like this for 1.5 yrs. can’t believe it took so long to find. The best, quality info to help you market better!

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