Welcome to the Personal Trainers Business Channel. We discuss;
- Fitness business and personal trainer sales and marketing tips
- The online game for coaches
- Pricing challenges and packaging strategies for success
- Common obstacles (eg time poor) & ways to get better at the 'working for yourself' game, without needing to hustle until 3am
- Discovering gaps within your current business model & income
- How to earn more without increasing time working
- A resource for business strategies that work for all coaching businesses
- Helping change the world through women in business
Interview with Peter Strange and Kate Martin Ep#35
Interview with Peter Strange. After an online treatment with Peter myself and a miraculous recovery from something that's bothered me for years, I had to show him to you guys.
His extensive studies, personal injuries and clinical experience have led him to develop The RESET Method (Realigning Emotions and Structure for Energetic Transformation) which encompasses elements from Applied Kinesiology, Neuromuscular Therapy, Qi Gong Healing, Emotional Freedom Technique and more, blended seamlessly to achieve energetic balance in the body and mind and address pain from both a structural and emotional perspective. Amongst some of his qualifications is he is a Chek L4 practitioner and has been a personal trainer for 25 years.
Timestamp of the interview;
4.35 Peter’s experience with a Shaolin Monk and his most profound moment.
8.20 Peter explains the moment he knew he was going to be a healer, and how it
helped him become a better personal trainer.
12.00 The explanation of healing. How we can heal each other.
15.00 Peter’s qualifications and formal training. Examples of what he does.
18.30 How we are subject to conditioning especially as young children.
22.34 How Peter started working remotely and the first client he helped.
30.00 How he helped a client’s knee and healed a stroke victim so he could run
40.00 Peter explains how somebody can start to develop these skills.
44.30 Peter explains how can people become more in-tune with themselves.
51.00 Thoughts on how the world is today with the pandemic.
58.00 Peter explains his free Friday night Global Weekly reset sessions for the collective consciousness on Facebook.
You can see more about him on his website; https://peterstrange.co.uk/peter-strange/
Or contact him the following ways;
Free Weekly Global Healing RESET videos at https://m.facebook.com/peter.strange.18
Details for the monthly RESET Infinity membership programme mentioned in the interview are;
To Get in touch with Kate to ask a question;
Or see the blog and download the free gifts for coaches wanting to capitalise on their years of experience at; https://www.katemartinmentor.com
Making Business as Easy as Changing the Physical Body - Ep#34
Increasing joint ROM, is the same as your business expansion. I know you think and believe it’s much harder than that, but the truth is it’s not. I understand it’s frustrating that you are talented at coaching people, but the business side is frustrating. I also know from years of ‘letting shit go’, that it’s not that hard to overcome.
Let me explain...
A major shift will come when you simply decided to play it differently.
When you tell yourself differently things.
I don’t expect you to know how or when you decided it was hard, but I want you to think about the following to help you re-code the way you feel about it, which WILL in turn, change everything about your business. I hope you find this helpful. Let me know what beliefs you are choosing to now reframe as you become aware of them. Email me here if you have a question and you are a coach in business firstname.lastname@example.org See the website for more details; www.katemartinmentor.com
Jonathan Goodman Interview, Creator of the PTDC - Becoming the best Online Trainer. Ep#33
In this interview with Jonathan Goodman the creator of the Personal Trainer Development Center, we discussed everything from the ethics of being a good coach, to how to spot a fake online coach from decision fatigue and why he wears only one style of Tshirt to how Jonathan built his multiple companies and businesses through his networks and focusing on what he is good at.
I did this interview with Jonathan as he is one of the rare ethical online coaches that are out there.
For more info on his courses see the links below.
Timestamp of discussion;
1min 51sec - Discussing the world’s first Online fitness Coaching program, specifically built for trainers and nutrition coaches. Helping and allowing them to delegate their programming and training to them.
3.28 How many trainers have done the PTDC courses. How the courses have come together and how many people have been involved.
4.55 How Covid-19 has forced trainers to recognize the importance of online training. How it has made trainers work out what they need to do to survive. His thoughts on how the pandemic has broken the fitness industry and why this is a good thing.
6.20 Why he holds himself and his company to the highest standard.
7.04. Discussing the article he is putting together on how easy it is to fabricate what your ‘coaching’ business is like ‘online’ & how easy it is to ‘fake’ being a successful online trainer. Or any kind of coach.
10.30 How does a personal trainer choose what course to do, when they don’t really know what they need. Key pieces of advice on what to look for.
12.33 Business models for online coaches. Pro’s and Con’s.
14.58. Why gyms are broken and why adding an online training component will
revolutionize the fitness business.
16.49 - His belief on why algorithms are better at building workout programs than most personal trainers.
19.11 - One of the best trainers in the world is Joe Dosdell and he works at the PTDC. Jon lists the famous people Joe has worked with. What he does at the PTDC & how Joe came to came to work with the PTDC.
23.42 - The philosophy’s Jon follows 'defaulting to trust', & why he wears only 1 style of t-shirt and how there are too many eggs in the supermarket.
34.36 - Example of scaling a business when you think everyone wants to work ONLY with you. The 'fog’ filter, to help realise if what you think is the actual ‘truth’.
39.11 - The TRIAD of online training. The backend of his business and how he has scaled it.
44.00 - Why it’s important to develop yourself so you can build a business. Books and courses he recommends.
For all of the details of Jon’s programs and books see the links below;
Get his ‘Free Book’ Offer;
Get your free copy of ‘The Wealthy Fit Pro's Guide to Online Training’ Paperback Book (Or Audiobook or Ebook)
The online trainer academy;
Launched and growing since 2013, the Online Trainer Academy, (OTA) is the world’s first educational course for online training for Fitness and Nutrition Professionals. With no deadlines and lifetime access.
Join The founding client challenge
Just starting out training clients online? This will help you land your first few clients. If you’ve been at it for a while with disappointing results, it gives you a quick boost. https://PTS.samcart.com/referral/gNQsoNou/ghX76dDwKVyNcAkM
Connect with Kate on her website; www.katemartinmentor.com
Launch and get your first VIP online clients. Ep#32
Launching your expertise as a coach or consultant or building and launching your first course can be daunting. Getting results can be shortcut by knowing how to do the following. In this short podcast, I cover how to ‘more than prove to yourself’ that you can do it (which is always the issue when creating and executing anything - otherwise known as fear and self doubt), overcome simply by 'literally' doing it. Plus all this comes before you launch the 'group course'.
You need results. You need proof (only for yourself - not for others).
This is applicable for you if you are an expert launching something for the first time, or you are experienced but are launching into a new niche or target market and there may be ANY self doubt present.
To see more info like this see the website and blog; www.katemartinmentor.com or see this link here for all the goodies and the free group for coaches; linktr.ee/pt_mentor_kate_martin
To ask Kate a question send her an email on; email@example.com
Pricing Yourself Online Ep #31
Going online with your services has tempted many coaches to drop their prices. Especially because of the pandemic. Here I discuss all the ways & ‘how’s’ behind deciding your pricing & understanding your true value to your clients lives. If you are good at what you do, there are many reasons why ‘NOT’ to drop your prices if you are an experienced coach. For more info like this see the blog at https://www.katemartinmentor.com. Or to ask Kate a question send her an email at firstname.lastname@example.org
Mindset for a great business. Ep #30
Too often we give into our fears. I mean our reasons why it won’t work. That list is different for everyone. We know there’s greatness within us and we desire things, but if we are honest ,it’s usually no where near what could actually be possible for us if we ask. Why? Because we don’t know ‘how’ to do it or how to gets it done (but that’s another word for fear). The how is irrelevant. What is relevant are HUGE goals, knowing you will be ok and taking action. The reason for mindset work is to help you uplevel at an extraordinary rate. Everyone is dealing with their own shit. Here are some reasons why cleaning it up and moving in are essential to a successful business and life. For more details or if you have q’s email kate - email@example.com or see the blog at www.katemartinmentor.com