50 episodes

Join the 'Wizard of Words', Pete Godfrey... one of Australia's most experienced and highest paid direct response copywriters and marketing strategists... as he reveals the strategies, secrets and tips used by the world's master influencers, marketers and advanced sales professionals to make more sales, attract more customers and make a boatload more money in your business. Discover the simple yet highly effective persuasion tweaks you can immediately make to the sales and marketing funnels in your business to tap hidden profit centres and flood your bottom line with cash. Learn how to apply the timeless principles of direct response marketing and advanced selling to attract thousands of hot and hungry buyers who are happy and eager to pay you. Be warned... you won't find any fluff here... just hard-hitting sales and marketing tactics designed to light a fire under your business. For show transcripts and notes head over to petegodfreyshow.com

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting Pete Godfrey: Sales & Marketing Strategist | Professional Direct Response Copywriter | Pete talks with Ben Settle, Mal Emery and other special guests...

    • Business

Join the 'Wizard of Words', Pete Godfrey... one of Australia's most experienced and highest paid direct response copywriters and marketing strategists... as he reveals the strategies, secrets and tips used by the world's master influencers, marketers and advanced sales professionals to make more sales, attract more customers and make a boatload more money in your business. Discover the simple yet highly effective persuasion tweaks you can immediately make to the sales and marketing funnels in your business to tap hidden profit centres and flood your bottom line with cash. Learn how to apply the timeless principles of direct response marketing and advanced selling to attract thousands of hot and hungry buyers who are happy and eager to pay you. Be warned... you won't find any fluff here... just hard-hitting sales and marketing tactics designed to light a fire under your business. For show transcripts and notes head over to petegodfreyshow.com

    PGS 174: 3 Instant Rapport-Building Hacks

    PGS 174: 3 Instant Rapport-Building Hacks

    We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but also good in your civilian life too.

    Listen in and discover…



    * The one thing your audience secretly craves from you (give it to them to build instant rapport)… this puts you on the same page as your audience, like you’re a trusted confidante who understands their lives

    * 4 critical things to know about your market… and how this gives you an unfair advantage when it comes to building rapport and bonding with your audience

    * Share these two things with your audience to create instant connection… so easy to do yet so thoroughly effective

    * The number one trait you must possess to persuade any audience… without it, your attempts at persuasion fall flat, and your persuasion powers remain weak and unfocused



    PLUS loads more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 15 min
    PGS 173: Gary Halbert the Master of the BIG Idea

    PGS 173: Gary Halbert the Master of the BIG Idea

    On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert.

    Understand, coming up with the BIG Idea is where the money is. Basically… the money is made before you write a word of copy. So we’re gonna have some fun today.

    Listen in and discover…



    * A line by line breakdown on one of Halbert’s most successful headlines… see how each line captures the BIG Idea and makes this headline absolutely irresistible

    * The amazing THIGHMASTER® promotion that sold over $100,000,000.00 worth of products… and the BIG Idea behind this promotion that took an obscure product and turned it into a worldwide sensation

    * Movie taglines that capture the BIG Idea… and my personal favourite that instantly paints a vivid picture in your mind

    * How I took a confusing environmental cause and wrapped a BIG Idea around it to make it easy, understandable, and thoroughly engaging



    PLUS loads more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 19 min
    PGS 172: Facebook Ad Hacks That Get You More Clicks

    PGS 172: Facebook Ad Hacks That Get You More Clicks

    Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads. This new change means only 3 lines of primary text get shown on Facebook Mobile News Feed, after which people get prompted to click to view additional text.

    Point is, your leads have always been important, but now, more than ever, you’ve got to get them right. But this isn’t bad news if you know what you’re doing. And on today’s show we look at what these changes mean, and how to adapt your ads so you still get plenty of clicks.

    Listen in and discover…



    * Joe Sugarman’s advice on how to write captivating leads… so simple yet extremely effective

    * The book that solves your lead writing problems… and it doesn’t cost an arm or a leg

    * Ad agency owner’s advice on how to prosper with the changes in facebook ads… see her simple approach to creating winning ads



    PLUS loads more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 22 min
    PGS 171: Why Your Swipe-File is Just The Start

    PGS 171: Why Your Swipe-File is Just The Start

    We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what I reveal on today’s show.

    Listen in and discover…



    * My Master File principle… and why this almost guarantees you a winning promotion

    * 6 essential elements of a Master File… this gives you an unfair advantage when putting together any promotion

    * The fluid nature of Master Files… and the importance of updating your information to reflect the changes in your market



    PLUS loads more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 18 min
    PGS 170: 7 Must Read Life Books For Entrepreneurs

    PGS 170: 7 Must Read Life Books For Entrepreneurs

    On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs. These are the books that get you fired up and get you thinking clearly.

    Listen in and discover…



    * If you’re at a crossroads in your life this is the book to get… makes you realise it’s never too late to change and if you’ve got the energy and will you can reinvent yourself and your circumstances any time you please

    * Age-old wisdom packaged to suit today’s world… and how this book has caused outrage and scorn from the politically-correct, easily-offended crowd

    * 2 books that help you think clearly and see what’s really important… and the one critical chapter that explains exactly why over-sharing and being too ‘authentic’ ruins your reputation

    * How not doing your work takes more work than actually doing it … see the book that helps you banish procrastination so you lead a productive, purposed-filled life

    * The book that shows you how to get through tough times… and come back even stronger



    PLUS loads more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 13 min
    PGS 169: 10 Must Read Copywriting Books

    PGS 169: 10 Must Read Copywriting Books

    On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this brief.

    And sure, I’ve left out many and some will find fault in my list (yeah, some people are like that), however these 10 books have stood the test of time… and… the info they reveal is 100% applicable to today’s fast changing world.

    Listen in and discover…



    * A big mistake many make with facebook ads… and the 50-year-old book that fixes this problem

    * The 100-year-old copywriting book that gives you the core essence of Direct Response Copywriting… and it’s freely available all over the web

    * A hard to find book from the man who invented monthly membership marketing reveals great lessons for modern-day marketers



    PLUS plenty more.

    Press the play button above.

    Enjoy!

    Cheers,

    Pete Godfrey

    Wizard of Words

    P.S. To continue the conversation with me, join my Facebook group that supports this show.

    Just make sure you answer the one simple question when prompted… otherwise you won’t get in.

    You can join here: https://www.facebook.com/groups/PeteGodfreyShow

    • 22 min

Customer Reviews

Organic Veggie Patch ,

Worth subscribing too

One of my favourite podcasts, wouldn't miss an episode. Pete shares so much value without the hype. Thanks Pete

Liz Peischl ,

Genius!

Straight, authentic, emotionally grabbing, absolutely knowledgeable, easy to apply - listening to the Wizard of Words and Persuasion Pete Godfrey is my secret success weapon for marketing my business.

tech7c ,

Love Ya Work Pete

This podcast is the one you need to get the core of your marketing right. Pete dives deep into topics that deliver returns and the best part is they are small powerful micro lessons. Good on ya, keep up the great work.

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