5 episodes

PHD MENA’s podcast series shares insights into the world of media and marketing. Hosted by specialists from PHD, alongside partners and industry experts, each episode focuses on new trends, future-proof technologies and tools, case studies and strategic thinking behind building disproportionate growth for brands. Stay tuned as PHD tackle complex strategies and innovations for the ears of marketers and those ready to lead challenger brands in an increasingly noisy, crowded and distracted world.

PHD MENA PHD MENA

    • Business

PHD MENA’s podcast series shares insights into the world of media and marketing. Hosted by specialists from PHD, alongside partners and industry experts, each episode focuses on new trends, future-proof technologies and tools, case studies and strategic thinking behind building disproportionate growth for brands. Stay tuned as PHD tackle complex strategies and innovations for the ears of marketers and those ready to lead challenger brands in an increasingly noisy, crowded and distracted world.

    PHD MENA - Revealing the secret sauce of an effective SEO & SEM strategy

    PHD MENA - Revealing the secret sauce of an effective SEO & SEM strategy

    PHD’s SEO Lead, Ron Sarweh and Head of Strategy, Daniel Shepherd explore the complex yet mind-blowingly effective impact of an SEO strategy on building brand's exposure online. Without revealing too much of Ron's secret sauce, the two media experts discuss how small tweaks to your website can have huge, long-lasting results.

    Our 5th episode takes a look under the bonnet and at the truth engine that is search. Curious about how your brand can win and make the algorithm work for you? We all know that it is a battle between bots and humans when it comes to achieving optimum search engine rankings. So how exactly can SEO & SEM be synergized? Listen to Ron and Dan in this new episode as they reveal the 'need-to-knows' to win at your SEO & SEM strategy.

    • 23 min
    PHD MENA - The Engine Driving Change in the New World

    PHD MENA - The Engine Driving Change in the New World

    PHD’s Business Unit Director, Roxane Magbanua and CEO and Co-founder of Seez, Tarek Kabrit, discuss how the automotive industry will never be the same again, revealing the insights we have learned from COVID-19, and what marketers should focus on in order to be successful in this new and exciting era.

    • 19 min
    Authenticity is the New Perfect

    Authenticity is the New Perfect

    Two media specialists, Nawal Nasreddine and Daniel Shepherd, discuss the rapid growth of time spent on social media; up by 60% since pre-COVID-19 and how this increase in usage has created multiple fast-paced changes in the industry and the way platforms are used by consumers and brands.
    Mirroring the surge in activity there has been a dramatic increase in user-creativity which has had a knock-on effect in the world of media. It has never been more important for brands to respond creatively and to structure content strategically in order to remain top-of-mind of your customers.
    To find out more visit https://www.phdmedia.com/mena/

    • 25 min
    The New Abnormal

    The New Abnormal

    “Sometimes you need to burst the bubble to get behind the statistics” 
    Data and strategy experts discuss how to manage data overload and bias in today’s challenging climate. They also explore how people, marketers and business leaders can communicate and make better, safer and more effective choices.
    ‘The New Abnormal’ features Data Dave, aka David Barnes, PHD’s Director of Data and Measurement, and Daniel Shepherd, PHD's Head of Strategy. 
    To find out more visit https://www.phdmedia.com/mena/

    • 45 min
    PHD MENA - Demystifying the power of data

    PHD MENA - Demystifying the power of data

    PHD MENA has launched the first episode of its podcast series to demystify the world of media and marketing to aid marketers and business professionals to build challenger brands. The first episode, released this week on international streaming platforms, Apple and Spotify, is hosted by PHD and The Marketing Society, featuring David Barnes, Director of Data and Measurement at PHD UAE and Rania Hatoum, Regional Digital Lead at Arla Foods. The two data enthusiasts explore impressive case studies, trends, and topical news stories surrounding data, technology, and analytics. 

    • 24 min

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