Pivoting for Good with Caroline Wood The Humane Marketing Show. A podcast for a generation of marketers who care.

In today's episode, we delve into "Pivoting for Good". We discuss the impact of purpose-driven pivots, explore non-traditional success metrics, and offer practical steps for entrepreneurs considering meaningful changes.

This conversation aims to inspire and guide solopreneurs towards more humane, ethical, and sustainable business practices. Join us as we uncover how pivoting can be a powerful force for good.


In this conversation, we talked about:
Her recent Pivoting Summit and what inspired her to share these experiences from pivoters ‘Pivoting for Good’, a significant conversation among pivoters The trend to wanting to measure success using non-traditional metrics that go beyond mere financial gains Practical steps for entrepreneurs who are considering a pivot and much more... ---
Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle.
If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.
Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client.
You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.
Caroline intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of pivoting. It's not an official P of the seven Ps of humane marketing. But that's the topic today. And I guess Pivoting is kind of a combination of all the seven P's of Humane Marketing. As always, if you're a regular here, you already know the seven P's of Humane Marketing.
But if you're new, this is your first time [00:03:00] here, a big warm welcome. You can download your one page marketing plan with the seven piece of humane marketing at humane dot marketing forward slash one page. That's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different piece for your business.
So it's not. Prescriptive, but it's reflective. So today I invited my colleague, Caroline Woods, to talk t