299 episodes
The PPC Den: Amazon PPC Advertising Mastery The PPC Den
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- Business
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4.6 • 11 Ratings
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The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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How to develop a successful client relationship?
In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Can Agencies Serve as Teachers in Amazon Selling?
https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
How to Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
How to Achieve High Lifetime Value?
https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
What Amazon PPC Updates Do You Need for 2024?
https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
What is Amazon IPI Score?
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
How Do I Perfect My Amazon Inventory Management?
10 Steps to Maximize Amazon FBA Inventory Limits
How Can I Expand My Amazon PPC Campaign To Canada?
How Can An Amazon Campaign Audit Help My Business?
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
Can Agencies Serve as Teachers in Amazon Selling?
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation
🦡 Resources & Links
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data for my Amazon PPC Campaign?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making
How Can I Reach My Full Potential In The Amazon PPC Space?
What Amazon PPC Updates Do You Need for 2024?
Are We Still In The Golden Age of Amazon PPC?
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How to Launch Amazon Products That Customers Actually Want?
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
01:12 - Chatting About the Early Days of Selling on Amazon
05:02 - Can You Start a Business While Working Full-Time?
07:41 - The Biggest Mistake in Product Launches in 2024
09:48 - Basic Steps to Launch a Product on FBA
11:59 - How to Make Products People Love
17:09 - Why Gathering Customer Feedback First is Crucial
21:06 - Using Reviews to Improve Your Products
🦡 Resources & Links
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
How To Launch Your First Sponsored Products Campaign On Amazon?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
New Launch Strategy For New Products: Skip The Auto?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Be The Most Efficient With My N-Gram Analysis?
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zaratsian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
How to Achieve High Lifetime Value?
🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use Amazon Marketing Cloud?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message -
What Amazon PPC Updates Do You Need for 2024?
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age Of Amazon PPC?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Expand My Amazon PPC Campaign To Canada?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
🦡
Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Customer Reviews
I’m very grateful
The badger is now my favourite animal. This podcast provides so much free but invaluable information.
Make sure you listen and implement the strategies.
Entertaining, informative and insightful
The only Amazon PPC podcast worth listening to that consistently brings actionable tips. The hosts are entertaining too.
Hot tip: Listen with a notepad and take notes! So much information in each episode worth revisiting.
Worth listening for the intros 😂
Surely this is the worlds best PPC podcast.
No I know there is not too much competition but these guys are a wealth of information.
Every week I listen I learn something new because everything is explained clearly so simple folk like me understand 😀
Can’t recommend these guys enough.
I also get a kick out of the intros being a Brit/Aussie.
Keep up the great work
Paul
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