20 episodes

In a world where PR meets social media meets content marketing, join Trevor Young - the PR Warrior - as he advances along the front line of the communications revolution. Join us as we explore the power of human connection in marketing today and how content, conversation and community can help build your brand and your business.

The PR Warrior Show Trevor Young | PR Warrior

    • Business

In a world where PR meets social media meets content marketing, join Trevor Young - the PR Warrior - as he advances along the front line of the communications revolution. Join us as we explore the power of human connection in marketing today and how content, conversation and community can help build your brand and your business.

    002: Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

    002: Talking video live streaming and digital news content with Danny Matthews, Dial M for Media

    In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content.
    Danny and I have collaborated for a number of years now. Firstly, we focused on the bulk production of video using a combination of iPhones and iPads.
    We would shoot between 15 and 20 videos in half a day - simple 'to-camera' videos that could then be dripped out on to our clients' social media channels over a period of months.
    More lately though, we've been producing live-streamed video broadcasts for Facebook, which can then be repurposed for YouTube, and then cut-up further for other social channels (Twitter, Instagram, etc).
    We've found these to be particularly effective, especially when produced on a regular monthly basis. These live streams continue to be popular months after they've been broadcast, in effect making them the gifts that keep on giving!

    • 19 min
    NEW SEASON: 001 Book launch event: 'Content Marketing for PR'

    NEW SEASON: 001 Book launch event: 'Content Marketing for PR'

    The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'.
    It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of Trevor, and then members of the audience providing comments and asking questions.
    Become your own media channel and tell your stories like a PR pro!
    Are you struggling to cut through the noise and convey your message to the marketplace?
    We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
    Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
    CHECK OUT THE BOOK WEBSITE
    BUY THE BOOK
    About the book
    Trust and reputation have never been more important in business Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.
    In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
    Humanize your company or organization
    Deepen the connection your brand has with consumers
    Grow your influence within the industry you operate
    Build familiarity and a genuine sense of trust within the marketplace
    Connect with the people who influence your clients and customers
    Increase new business leads and sales
    Reduce the customer’s buying cycle
    Make paid-for advertising work harder
    Let new business come to you instead of sending out pitches
    Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

    • 45 min
    A behind-the-scenes look at TrinityP3's social media and content marketing machine with CEO and founder, Darren Woolley

    A behind-the-scenes look at TrinityP3's social media and content marketing machine with CEO and founder, Darren Woolley

    Australian-based marketing management consulting firm TrinityP3 has built a global footprint off the back of a consistent social media and content marketing effort, with a hefty dash of 'earned media' thrown in for good measure.
    In this episode of the PR Warrior Podcast, TrinityP3 founder Darren Woolley takes us behind the scenes of how he approaches the content publishing process, which mediums he uses and how social media fits into the marketing equation.
    It's a great case study of persistence. Darren had been blogging since the mid-2000s but five years ago became a lot more strategic in his content marketing and his efforts have paid off big time. In 2007, the TrinityP3 website was attracting just over 3000 unique visitors per year in what is a very niche B2B field; in 2016, this figure hit 200,000 - a jump of some 7000 per cent in traffic! 
    Meanwhile, the business continues to power along. Today, TrinityP3 has over 30 consultants around the world and offices in Australia, Singapore, Hong Kong, London; at time of recording, Darren was in the final stages of negotiating a joint venture in the US.
    This episode will be of particular interest to leaders of professional services firms who want to better understand how blogging and social media can help drive global exposure and growth for their business over time.

    Darren Woolley, Founder and CEO, TrinityP3

    • 54 min
    Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent

    Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent

    This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media.
    In this interview with Trevor Young from PR Warrior, the Australian Digital Marketing Director for Firebrand Talent, Carolyn Hyams, takes us ‘behind the velvet rope’ of the company's marketing strategy and breaks down in detail how the business approaches content marketing, social media and influencer relations to build brand visibility, influence and trust in the marketplace.
    This episode will appeal to anyone in business keen to know more about how publishing content and using social media to build a ‘village of support’ for your brand can pay business dividends over the long term.
    Show notes from this interview can he found here.

    • 48 min
    How RealAs.com used owned, earned and social media to build its brand from the ground up

    How RealAs.com used owned, earned and social media to build its brand from the ground up

    Josh Rowe is CEO of RealAs.com, a free website and app that helps homebuyers and investors find their next property.
    RealAs.com is still a relatively new business but what Josh and his team have been able to do in a very short space of time is leverage the power of social media, content marketing and strategic media relations to build visibility in the marketplace, to connect with consumers and position themselves as a prominent voice in real estate circles.
    In this episode of the PR Warrior Podcast, Josh takes us behind the scenes of how RealAs.com approaches its content marketing, how it uses social media and the importance of having a company CEO -in this case, Josh – out, loud and proud on social media.
     

    • 20 min
    EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

    EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

    Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.

    In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing.

    He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.
     
     
    DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.

    • 19 min

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