Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
Episode 157: Mastering Transformative Habits - Brandon Bornancin
In an environment where many, if not most, businesses are suffering, how does a company grow by 300% during a pandemic? Today’s guest made it happen, and he wrote a book about it. Listen in to today’s episode to hear Marylou interview Brandon Bornancin, the entrepreneur who founded Seamless.AI and the author of the soon-to-be-released book Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life. Listen in to hear Brandon discuss what happened to prompt him to write his book, how his company grew during the pandemic, and why it’s important to go all out for success.
Brandon’s book What happened to Brandon that resulted in him writing his book What Brandon’s company did to grow 300% in a pandemic The daily and weekly rhythms Brandon’s company used to enact their pandemic plan The okay-hour system Going all out for success Resources:
Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life
Episode 156: Alignment to Accelerate Growth - Darrell Amy
What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.
What got Darrell interested in writing a book The alignment between marking and sales and revenue growth The revenue growth engine processes The core numbers a business needs to know The power of interest The messaging of marketing and sales alignment How to get a focused message in a large company The step by step process outlined in Darrell’s book The tools available on Darrell’s website Resources:
Revenue Growth Engine
Text “revenue” to 21000
Episode 155: Serve Don’t Sell - Liston Witherill
What’s the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today’s guest is Liston Witherill, and his message is: serve, don’t sell. Listen in to hear what Liston has to say about what “serve, don’t sell” means, what the success path for selling services is, and the four steps that he recommends.
Why Liston got into professional services The success path for selling services What “serve, don’t sell” means Understanding that you’re adding value Drawing the map Understanding clients’ motivation Helping people make decisions Showing what’s possible Which slides should be in your slide deck Asking questions that demonstrate that you understand the prospect’s problem Case studies and testimonials What’s in Liston’s training Resources:
Serve Don’t Sell
Modern Sales Podcast
Episode 154: Authentic Persuasion - Jason Cutter
What is authentic persuasion? How do you build a rapport with a prospect? What does empathy have to do with making a sale? These are some of the questions that today’s guest will answer. Jason Cutter is the founder and CEO of Cutter Consulting Group and the author of the book Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker. Listen in to today’s episode to hear Jason talk about his book, the persuasion framework, and how to blend urgency, empathy, and rapport when talking to a prospect.
How Jason came up with the title of his book Where to start becoming more authentic and persuasive How you add value in sales Where Jason was before he got into sales The sales success fundamentals that every sales conversation has to have The persuasion framework Methods for building rapport Active listening Blending urgency with rapport and empathy Finding out why the person wants to buy How intangibles factor into the sale What authenticity and persuasion have to do with the referral process Where listeners can learn more about Jason Resources:
Cutter Consulting Group
Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker
Episode 153: Developing a Team Selling Strategy - Trish Bertuzzi
What do you know about team selling? What are the advantages to approaching sales from a team position? In today’s episode, you’ll hear from Trish Bertuzzi, founder and CEO of The Bridge Group and author of The Sales Development Playbook. Listen in to hear what Trish has to say about what team selling models look like, what the benefits of the team selling approaches are, and how you can start thinking about team selling as an option in your business.
What team selling means What a team selling model looks like Hybrid roles How to start looking at team selling as an option Different versions of team selling Developing a team sales strategy that makes sense for you What account hierarchy looks like The continuity of team selling What you can learn from being part of a team Why you need to think differently about your selling model Where sales goes from here Resources:
The Bridge Group
Episode 152: What You Need to Know About Following Up - Jeff Shore
Following up is a vital part of the sales process that is often overlooked. Are you following up when you should be? What are the best strategies for following up? What method of follow up is most popular – and is the most popular method really the best method? To learn more, listen to today’s episode in which you’ll hear from Jeff Shore, who’s recently released a book geared toward giving you the information that you need to know about the importance of and best practices for follow up.
Why Jeff wrote his new book, Follow Up and Close the Sale How the book is organized What follow up isn’t What follow up is for How follow up shows customers how much we care The strategy of follow up Why email shouldn’t be the number one method of follow up Jeff’s definition of the lead conversion hour How to get immersed in the follow up process The story of Bill Porter The knee of the curve Resources:
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit