66 episodes

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.

Pricing College Podcast Joanna Wells and Aidan Campbell

    • Marketing
    • 5.0 • 2 Ratings

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.

    You need the right numbers for pricing!

    You need the right numbers for pricing!

    It sure is - junk in, junk out

    In this episode Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing.

    If you can not measure, analyse and slice and dice numbers - it will almost be impossible to perform worthwhile pricing work and optimisations.

    • 10 min
    Why charging by postcode or zip code can be a bad idea!

    Why charging by postcode or zip code can be a bad idea!

    Oh - so you are charging me more because of my address?

    In this episode of Pricing College we ask why charging customers more or less based on their location - i.e. postcode or zip code may seem like a good idea - but may create many more issues than benefits.

    In pricing - it is vital to not annoy or alienate customers or potential customers - and of course - no one wants to feel discriminated against.

    • 9 min
    What approaches can we learn from SAAS?

    What approaches can we learn from SAAS?

    You still gotta pay!

    More and more services for business and consumers are delivered as SAAS - Software As A Service.

    What common tricks and approaches in pricing can we see from these companies?

    • 6 min
    How much should a CEO know about pricing?

    How much should a CEO know about pricing?

    You got my back?

    As they say - a fish rots from the head down - and if a CEO is not on board with a pricing project it is doomed to failure.




    What should a CEO know about pricing - and we do not suggest they should get into the detail with pricing sheets!

    • 9 min
    Can you start optimising prices immediately?

    Can you start optimising prices immediately?

    There is no such thing as a free lunch.

    When it comes to pricing - we know that people want great results from day 1. However - what do you need to do first before trying to optimise prices.




    Should you optimise - before you fix issues and build a strategy?

    • 9 min
    What should a marketer know about pricing?

    What should a marketer know about pricing?

    Can you work together?

    In this episode of Pricing College - we discuss what a marketer should know about pricing.

    Fundamentally, we believe they should be willing and able to work effectively with pricing.

    To be honest - this happens too infrequently.

    • 8 min

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