Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
Are you really doing revenue management?
Or is it just good old pricing?
Many companies in 2020 say they practise revenue management but do they really?
We ask are many of them really doing traditional pricing management and strategy?
Can an airline really sell a ticket for $1?
If you turn up late - can you get great prices?
In this episode of Pricing College - we continue to look at revenue management.
You may have heard that airlines can sometimes sell tickets at very low prices - and that it makes sense.
We look into this practise here.
Do you need complex IT systems for revenue management?
Computer says no!
In this episode of pricing college - we take a look at revenue management and ask if your business really requires a complex IT system to implement revenue management.
Many companies are not at the pricing maturity to fully take advantage of a system of this nature.
How many people really work in pricing?
The truth is - not very many
We know that our listeners are interested in pricing, revenue management and boosting profits - but how many people really work as dedicated pricing professionals in Australia.
The answer is not very many at all.
Aidan and Joanna try to estimate the actual number.
Oscar Wilde in the pricing department!
It may be a cliche - but it teaches something valuable
In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price of everything and the value of nothing.‘ As with so much of what Wilde wrote or said, it’s more than just a nice turn of phrase – it hits at the heart of the problems of society. Lady Windemere’s Fan was written in 1892, but what Wilde wrote is even more true now than it was 122 years ago.
Why we do not talk about bubbles on Pricing College
A bubble is a bubble - or is it!
In this episode of Pricing College - we discuss what a bubble is and why we do not really discuss speculation, investment or pricing options or financial instruments.
Often what is described as a bubble is not a bubble - but rational demand driven prices for a hot item or service.