220 episodes

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy Ash Roy

    • Business
    • 5.0 • 23 Ratings

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.

    224. How you can grow your brand and authority using content with Bernadette Schwerdt

    224. How you can grow your brand and authority using content with Bernadette Schwerdt

    Bernadette Schwerdt is an award-winning Australian entrepreneur, author, TEDx speaker, and advertising copywriter. She's the founder of Copy School, the Australian School of Copywriting, and as a country's leading copywriting coach, Bernadette's Flagship. Online courses help marketers, business owners, and freelance content creators.

    • 45 min
    • video
    223. How Primal Video built their YouTube community from 0 to 1.5 million subscribers

    223. How Primal Video built their YouTube community from 0 to 1.5 million subscribers

    Links Mentioned:* www.productiveinsights.com/175 (http://www.productiveinsights.com/175)* www.productiveinsghts.com/200 (http://www.productiveinsghts.com/200)* www.productiveinsights.com/222 (http://www.productiveinsights.com/222)* www.productiveinsights.com/212 (http://www.productiveinsights.com/212)* www.primalvideo.com (http://www.primalvideo.com)* www.productiveinsights.com/primal (http://www.productiveinsights.com/primal)Chapters:00:00 (https://www.youtube.com/watch?v=M01Rle64LEs&t=0s) - Intro01:12 (https://www.youtube.com/watch?v=M01Rle64LEs&t=72s) - The secret to growing a youtube channel from 0 to 1.5m subscribers02:45 (https://www.youtube.com/watch?v=M01Rle64LEs&t=165s) - YouTuber vs business owner who uses YouTube for growth08:17 (https://www.youtube.com/watch?v=M01Rle64LEs&t=497s) - Is it too late to start a YouTube channel today?09:32 (https://www.youtube.com/watch?v=M01Rle64LEs&t=572s) - YouTube rewards new content that's best for the viewer10:49 (https://www.youtube.com/watch?v=M01Rle64LEs&t=649s) - How Primal video built a following of 1.5m subscribers when other channels didn't achieve this11:23 (https://www.youtube.com/watch?v=M01Rle64LEs&t=683s) - The YouTube strategy for growth is so simple when you hear it11:40 (https://www.youtube.com/watch?v=M01Rle64LEs&t=700s) - The first thing you need to do is create content people want12:02 (https://www.youtube.com/watch?v=M01Rle64LEs&t=722s) - It's about talking to the problem and introduce the viewer to the solution13:31 (https://www.youtube.com/watch?v=M01Rle64LEs&t=811s) - The two things you need to do to get found on YouTube13:45 (https://www.youtube.com/watch?v=M01Rle64LEs&t=825s)

    • 1 hr 4 min
    222. How Derek Sivers grew CD baby to $22m using a customer-focused and generous approach

    222. How Derek Sivers grew CD baby to $22m using a customer-focused and generous approach

    00:00 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=0s) - Introducing ... Derek Sivers! 01:39 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=99s) - How Derek built a $22m company by focusing purely on the customer 04:40 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=280s) - The problem with external funding13:52 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=832s) - How to approach the world with a positive bias16:49 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1009s) - The story of the cab driver and the mob29:12 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1752s) - Derek Siver's approach to content creation32:22 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1942s) - How Derek Sivers edits33:44 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2024s) - How Derek Sivers sees the AI changes37:46 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2266s) - How to live40:28 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2428s) - The attitude Derek Sivers brought to CD Baby43:03 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2583s) - The struggle before launching CD Baby44:15 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2655s) - Why I do my own editing now44:34 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2674s) - Why you must pursue pain44:45 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2685s) - The difference between deep happy and shallow happy48:38 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2918s) - Derek's advice to a person starting off in entrepreneurship 49:00 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2940s) - The Tarzan analogy 50:24 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3024s) - The key thing about internal vs external focus 56:28 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3388s) - Derek Sivers on SEO57:33 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3453s) - Derek Sivers' approach to writing anything

    • 1 hr 15 min
    221. Lessons learned in Business and Action Steps for 2023

    221. Lessons learned in Business and Action Steps for 2023

    Links Mentioned:* https://www.productiveinsights.com/blog/just-begin (https://www.productiveinsights.com/blog/just-begin)* productiveinsights.com/221 (http://www.productiveinsights.com/221)*  try.sunsama.com/ash (http://try.sunsama.com/ash)* shortform.com/ash (http://shortform.com/ash)* ash@productiveinsights.comTranscript:Lessons Learned in business in 2022 and action steps you can take in 2023 that's what we're going to be talking about in this podcast episode this is episode number 221 of the productive insights podcast and I'm delighted to be back and sharing some insights that hopefully, you will find useful in your business I've been in business for about 30 years now the last 10 of which have been as a founder of productiveinsights.com and I'm excited to share some of the lessonsI've learned along the way, especially over the last 12 months which you can then apply in 2023. overall 2022 has been a lot about stripping back and simplifying processes eliminating unnecessary things and a lot of that came back to two words that Seth Godin had once told me I wrote a blog post about this called just begin the first point I want to make is the value of just beginning now I think it's best if I explain this in stages I decided to bring the video editing in-house and this led me to a new Vantage Point bringing the video editing in-house meant that I was going to produce a lot less content in terms of volume and also in terms of frequency so that was the first realization when I realized that I was going to produce less content this meant that I could no longer justify a whole lot of subscriptions that I was paying for so I reduced production-related expenses as I went through the process of canceling these subscriptions I found myself asking a very important question what other software subscriptions am I paying for that I don't currently need? so the answer to that question led to a wonderfully satisfying few hours of canceling a bunch of subscriptions that added up to about twenty thousand dollars which wasn't like winning the lottery but it significantly reduced my expenses and added to the bottom line now I appreciate the above sequence may look a little bit overwhelming and energy is happening but I promise you if you just begin you will find yourself at a new vantage point which will then take you to another vantage point and another vantage point and so on. You will be pleasantly surprised with the traction you get the key actionable Insight from this first lesson is just begin and all will be revealed now the second Insight is to walk your way out of creative ruts by the way all of this information is available at productiveinsights.com 221 and you can follow along on our website if you like I've actually written a blog post that takes you through each of these steps in a bit more detail so Steve Jobs was known for his walking meetings I've walked about 10 000 steps a day for the last year and have found the benefits to be gradual but cumulative and as James Clear explained in my conversation with him the compounding effect of doing something daily is profound almost every time I feel I'm at a creative roadblock I go for a walk and I come back feeling refreshed and I achieve the breakthrough.

    • 11 min
    220. Get Back On Track With Your Goals : 7 Strategies That Work

    220. Get Back On Track With Your Goals : 7 Strategies That Work

    Links Mentioned:* Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habits* Episode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect* Episode 147 with Noah Kagan -- How to Push Past Your Comfort Zonehttps://www.productiveinsights.com/podcast/noah-kagan* Productive Insights Membershiphttps://www.productiveinsights.com/membership* Learn more about Pomodoro Techniquehttps://www.productiveinsights.com/podcast/thepomodorotechniqueTranscript To get back on track with your goals and your habits, seven strategies that actually work, that's what we're going to be talking about in this episode. Let me ask you something, have you spent days, weeks, or months, carefully cultivating a habit that's going to lead you to a certain goal? And then you've suddenly slipped up? Maybe you were planning on writing a book, and you wrote every single day, 300 words every day for about two months. And then life happened. And you missed today? Has that happened to you?

    • 19 min
    • video
    219. 12 Steps to Goal Setting

    219. 12 Steps to Goal Setting

    Links Mentioned:* Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habits (https://www.productiveinsights.com/podcast/james-clear-atomic-habits)* Episode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect (https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect)* Episode 219 (Brian Tracy's 12 steps to goal setting): https://www.productiveinsights.com/podcast/brian-tracy-goal-setting (https://www.productiveinsights.com/podcast/brian-tracy-goal-setting)* Episode 113 with Jessica Mah on Planning with OKRs: https://www.ProductiveInsights.com/113 (https://www.productiveinsights.com/113)* The Five Whys: https://www.mindtools.com/pages/article/newTMC_5W.htm (https://www.mindtools.com/pages/article/newTMC_5W.htm)* How to Set Goals for 2022: https://www.productiveinsights.com/blog/how-to-set-goals (https://www.productiveinsights.com/blog/how-to-set-goals) 

    • 24 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Beki Henderson ,

Supercharge your productivity

This podcast has a perfect balance of information and action steps to supercharge your productivity and take your business to the next level. Ash has curated an incredible line-up of business leaders, digital marketers and productivity experts. He’s a terrific and insightful interviewer with a deep understanding of the challenges of being a business owner. Highly recommend.

Justin Meadows ,

Fantastic inspiration

Ash has some great guests on the show and asks them great questions. I have gotten a heap of great tips and inspiration out of the episodes.

Avid_Listener01 ,

Awesome show

Great show and great guests. Ash is also a great interviewer whilst also providing his own insights. Highly recommend.

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