Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy Ash Roy

Bernadette Schwerdt is an award-winning Australian entrepreneur, author, TEDx speaker, and advertising copywriter. She's the founder of Copy School, the Australian School of Copywriting, and as a country's leading copywriting coach, Bernadette's Flagship. Online courses help marketers, business owners, and freelance content creators.

Links Mentioned:* www.productiveinsights.com/175 (http://www.productiveinsights.com/175)* www.productiveinsghts.com/200 (http://www.productiveinsghts.com/200)* www.productiveinsights.com/222 (http://www.productiveinsights.com/222)* www.productiveinsights.com/212 (http://www.productiveinsights.com/212)* www.primalvideo.com (http://www.primalvideo.com)* www.productiveinsights.com/primal (http://www.productiveinsights.com/primal)Chapters:00:00 (https://www.youtube.com/watch?v=M01Rle64LEs&t=0s) - Intro01:12 (https://www.youtube.com/watch?v=M01Rle64LEs&t=72s) - The secret to growing a youtube channel from 0 to 1.5m subscribers02:45 (https://www.youtube.com/watch?v=M01Rle64LEs&t=165s) - YouTuber vs business owner who uses YouTube for growth08:17 (https://www.youtube.com/watch?v=M01Rle64LEs&t=497s) - Is it too late to start a YouTube channel today?09:32 (https://www.youtube.com/watch?v=M01Rle64LEs&t=572s) - YouTube rewards new content that's best for the viewer10:49 (https://www.youtube.com/watch?v=M01Rle64LEs&t=649s) - How Primal video built a following of 1.5m subscribers when other channels didn't achieve this11:23 (https://www.youtube.com/watch?v=M01Rle64LEs&t=683s) - The YouTube strategy for growth is so simple when you hear it11:40 (https://www.youtube.com/watch?v=M01Rle64LEs&t=700s) - The first thing you need to do is create content people want12:02 (https://www.youtube.com/watch?v=M01Rle64LEs&t=722s) - It's about talking to the problem and introduce the viewer to the solution13:31 (https://www.youtube.com/watch?v=M01Rle64LEs&t=811s) - The two things you need to do to get found on YouTube13:45 (https://www.youtube.com/watch?v=M01Rle64LEs&t=825s)

00:00 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=0s) - Introducing ... Derek Sivers! 01:39 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=99s) - How Derek built a $22m company by focusing purely on the customer 04:40 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=280s) - The problem with external funding13:52 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=832s) - How to approach the world with a positive bias16:49 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1009s) - The story of the cab driver and the mob29:12 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1752s) - Derek Siver's approach to content creation32:22 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=1942s) - How Derek Sivers edits33:44 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2024s) - How Derek Sivers sees the AI changes37:46 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2266s) - How to live40:28 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2428s) - The attitude Derek Sivers brought to CD Baby43:03 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2583s) - The struggle before launching CD Baby44:15 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2655s) - Why I do my own editing now44:34 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2674s) - Why you must pursue pain44:45 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2685s) - The difference between deep happy and shallow happy48:38 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2918s) - Derek's advice to a person starting off in entrepreneurship 49:00 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=2940s) - The Tarzan analogy 50:24 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3024s) - The key thing about internal vs external focus 56:28 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3388s) - Derek Sivers on SEO57:33 (https://www.youtube.com/watch?v=LXsnHyjy6sc&t=3453s) - Derek Sivers' approach to writing anything

Links Mentioned:* https://www.productiveinsights.com/blog/just-begin (https://www.productiveinsights.com/blog/just-begin)* productiveinsights.com/221 (http://www.productiveinsights.com/221)*  try.sunsama.com/ash (http://try.sunsama.com/ash)* shortform.com/ash (http://shortform.com/ash)* ash@productiveinsights.comTranscript:Lessons Learned in business in 2022 and action steps you can take in 2023 that's what we're going to be talking about in this podcast episode this is episode number 221 of the productive insights podcast and I'm delighted to be back and sharing some insights that hopefully, you will find useful in your business I've been in business for about 30 years now the last 10 of which have been as a founder of productiveinsights.com and I'm excited to share some of the lessonsI've learned along the way, especially over the last 12 months which you can then apply in 2023. overall 2022 has been a lot about stripping back and simplifying processes eliminating unnecessary things and a lot of that came back to two words that Seth Godin had once told me I wrote a blog post about this called just begin the first point I want to make is the value of just beginning now I think it's best if I explain this in stages I decided to bring the video editing in-house and this led me to a new Vantage Point bringing the video editing in-house meant that I was going to produce a lot less content in terms of volume and also in terms of frequency so that was the first realization when I realized that I was going to produce less content this meant that I could no longer justify a whole lot of subscriptions that I was paying for so I reduced production-related expenses as I went through the process of canceling these subscriptions I found myself asking a very important question what other software subscriptions am I paying for that I don't currently need? so the answer to that question led to a wonderfully satisfying few hours of canceling a bunch of subscriptions that added up to about twenty thousand dollars which wasn't like winning the lottery but it significantly reduced my expenses and added to the bottom line now I appreciate the above sequence may look a little bit overwhelming and energy is happening but I promise you if you just begin you will find yourself at a new vantage point which will then take you to another vantage point and another vantage point and so on. You will be pleasantly surprised with the traction you get the key actionable Insight from this first lesson is just begin and all will be revealed now the second Insight is to walk your way out of creative ruts by the way all of this information is available at productiveinsights.com 221 and you can follow along on our website if you like I've actually written a blog post that takes you through each of these steps in a bit more detail so Steve Jobs was known for his walking meetings I've walked about 10 000 steps a day for the last year and have found the benefits to be gradual but cumulative and as James Clear explained in my conversation with him the compounding effect of doing something daily is profound almost every time I feel I'm at a creative roadblock I go for a walk and I come back feeling refreshed and I achieve the breakthrough.

Links Mentioned:* Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habits* Episode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect* Episode 147 with Noah Kagan -- How to Push Past Your Comfort Zonehttps://www.productiveinsights.com/podcast/noah-kagan* Productive Insights Membershiphttps://www.productiveinsights.com/membership* Learn more about Pomodoro Techniquehttps://www.productiveinsights.com/podcast/thepomodorotechniqueTranscript To get back on track with your goals and your habits, seven strategies that actually work, that's what we're going to be talking about in this episode. Let me ask you something, have you spent days, weeks, or months, carefully cultivating a habit that's going to lead you to a certain goal? And then you've suddenly slipped up? Maybe you were planning on writing a book, and you wrote every single day, 300 words every day for about two months. And then life happened. And you missed today? Has that happened to you?

Links Mentioned:* Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habits (https://www.productiveinsights.com/podcast/james-clear-atomic-habits)* Episode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect (https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect)* Episode 219 (Brian Tracy's 12 steps to goal setting): https://www.productiveinsights.com/podcast/brian-tracy-goal-setting (https://www.productiveinsights.com/podcast/brian-tracy-goal-setting)* Episode 113 with Jessica Mah on Planning with OKRs: https://www.ProductiveInsights.com/113 (https://www.productiveinsights.com/113)* The Five Whys: https://www.mindtools.com/pages/article/newTMC_5W.htm (https://www.mindtools.com/pages/article/newTMC_5W.htm)* How to Set Goals for 2022: https://www.productiveinsights.com/blog/how-to-set-goals (https://www.productiveinsights.com/blog/how-to-set-goals)