199 episodes

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?



The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!



Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy Ash Roy

    • Marketing
    • 5.0, 21 Ratings

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?



The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!



Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.

    201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

    201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

    201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

    Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars?



    Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth.



    No get rich quick schemes here.



    Far from it.



    I'm telling you it takes work and focus. But it can be done.



    The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products.



    If you're considering launching your own digital course then this conversation is a MUST.



     







     

    Links Mentioned:



    * Should you launch your own online course? Take this 2-minute quiz

    * www.productiveinsights.com/subscribe/

    * www.AmyPorterfield.com

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights



    Audio Books Mentioned:



    * High-Performance Habits: How Extraordinary People Become That Way



    Related Episodes:



    * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

    * 145. Amy Porterfield Video Strategies

    * 200. Seth Godin On Marketing — With Ash Roy

    * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

    * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?



    Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

    Amy Porterfield (00:00):



    They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you.



    Ash Roy (00:18):



    You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

    • 40 min
    200. Seth Godin On Marketing — With Ash Roy

    200. Seth Godin On Marketing — With Ash Roy

    Seth Godin On Marketing — With Ash Roy

    Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation:

    The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there.



    Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too.



    "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear'



    You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands.



    We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future.



    Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us.



    We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks.



    Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.

    Links Mentioned:



    * www.altmba.com

    * www.akimbo.com

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights



    Related Episodes:



    * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones

    * 107 Sonia Simone On How To Be A Prolific Content Marketer





    Timestamps:



    * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves

    * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there

    * [2.03] Seth's view on how Apple built a great business

    * [3.10] Great companies exist because they have empathy - Seth

    * [3.28] Apple's product strategy is interesting.

    * [4.

    • 37 min
    199. Email Marketing Tagging Strategies with Barry Moore

    199. Email Marketing Tagging Strategies with Barry Moore

    Email Marketing Tagging Strategies with Barry Moore

     



    Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.



     

    Links Mentioned:



    * www.theactivemarketer.com

    * Tagging Guide

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights

    * https://productiveinsights.com/the-eisenhower-matrix/



    Related Episodes:



    * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

    * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth





    Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

    Ash Roy (00:00):



    You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it?



    Barry Moore (00:23):



    Yeah, exactly right.



    Ash Roy (00:28):



    Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man.



    Barry Moore (01:20):



    All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

    • 25 min
    198. Product Launch In 7 days with Barry Moore

    198. Product Launch In 7 days with Barry Moore

    Product Launch In 7 days with Barry Moore

    How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation:



    * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right.

    * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes)

    * Why you should consider productizing your knowledge Affiliate marketing options



     

    Links Mentioned:



    * www.activemarketeracademy.com

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights

    * https://productiveinsights.com/the-eisenhower-matrix/



    Related Episodes:



    * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

    * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3

    * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3

    * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3





    Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

    Ash Roy (00:00):



    So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today?



    Barry Moore (00:22):



    Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

    • 36 min
    197. How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

    197. How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

    How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

    "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.



     

    Links Mentioned:



    * www.deadlinefunnel.com

    * www.jackborn.com

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights

    * https://productiveinsights.com/the-eisenhower-matrix/



    Book Mentioned:



    * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less



    Related Episodes:



    * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall

    * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness

    * 176. The Alter Ego Effect With Todd Herman

    * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth





    Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

    Ash Roy (00:00):



    You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them.



    Jack Born (00:13):



    Absolutely. Well said.



    Ash Roy (00:20):



    Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube.

    • 42 min
    196. Subscription Business Strategies With Robbie Baxter

    196. Subscription Business Strategies With Robbie Baxter

    Subscription Business Strategies With Robbie Baxter

     



    Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy.

    In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.



     

    Links Mentioned:



    * www.robbiekellmanbaxter.com

    * www.theforevertransaction.com

    * www.GetMeToDone.com

    * www.Productiveinsights.com

    * www.YouTube.com/ProductiveInsights

    * https://productiveinsights.com/the-eisenhower-matrix/



    Book Mentioned:



    * The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave



    Related Episodes:



    * 043. Membership Economy with Robbie Kellman Baxter

    * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

    * 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer





    Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

     



    Ash Roy  0:00  



    What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them?



    Robbie Baxter  0:11  



    Yeah, well, your example is a great one actually ash.



    You know the first one is just getting over the hurdle of doing it.



    Ash Roy  0:21  



    Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subj...

    • 40 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Justin Meadows ,

Fantastic inspiration

Ash has some great guests on the show and asks them great questions. I have gotten a heap of great tips and inspiration out of the episodes.

Avid_Listener01 ,

Awesome show

Great show and great guests. Ash is also a great interviewer whilst also providing his own insights. Highly recommend.

Tyrone S ,

Lots of great experts

Ash currates the best business experts on this podcast and there's a lot of gems to pick up.

Thanks for putting together a great podcast. Especially the most recent episode with John McGrath.

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