56 episodes

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. 

Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition. 

This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan. 
For more details, visit: https://propelyourcompany.com/ 

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Pr Propel Marketing & Design

    • Business

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. 

Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition. 

This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan. 
For more details, visit: https://propelyourcompany.com/ 

    The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56

    The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56

    The idea of using canned marketing content sounds easy, but is it a good idea?  Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. 
    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 26 min
    Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55

    Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55

    Ever wondered why your clinic's website isn't getting the attention it deserves on search engines?  It's time to uncover the truth and propel your practice to the top! 

    Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.
    Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. 



    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 30 min
    How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54

    How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54

    Let's plan your next photo shoot!  With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

    Here’s what you can expect to take away from this episode:
    How to choose the best photographer for your companyHow to plan in advance for a photo shootWhat to include in your shot listDay of photo shoot tipsHow to organize and use photos after a photo shoot  ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 24 min
    SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53

    SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53

    SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. 
    Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! 
    In this episode, we’ll go over:
    Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. 
    Are you ready to propel your practice? Let’s do it!
    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 21 min
    Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52

    Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52

    Navigating the World of Online Reviews for Local Healthcare SEO
    Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. 


    This episode goes over: 
    Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are the most important review factorsDo your reviews need to all be positiveDo you really need to reply to reviewsWhat star ratings do people actually expect to see Does the number of reviews you have actually matter AIs role in reviewsCan customers tell if reviews are fakeHow customers write reviews How to collect reviewsHow to repurpose reviews

    The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.





    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 25 min
    How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51

    How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51

    Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.
    Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one. 
    Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is. 
    Let’s get this discussion underway; hit the link below and have a listen. 
    Are you ready to propel your practice? Let’s do it!
    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 11 min

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