11 episodes

Australia’s most experienced and colourful property professionals, unearthing their tips and providing insights on how to create the most successful project, home, corporate & personal brands possible.

Property Marketing Podcast Anthony Denman / Brett Allatt

    • Marketing
    • 4.0 • 4 Ratings

Australia’s most experienced and colourful property professionals, unearthing their tips and providing insights on how to create the most successful project, home, corporate & personal brands possible.

    James Cooper - On effective lead generation, artificial intelligence, the role of place making and how to go with the flow.

    James Cooper - On effective lead generation, artificial intelligence, the role of place making and how to go with the flow.

    James is the Founder and Director at Metropolis and CAMPAIGNxpress.
    Metropolis is a marketing consultancy for the property industry that James founded 14 years ago. It has offices in Sydney and Melbourne with a client list of some of Australia’s leading commercial agencies, project marketers, developers and investors. James & his team have created some of Australia’s most iconic property brand, media & marketing campaigns including the Flour Mill in Summer Hill, East End in Newcastle, Waterline Place in Williamstown Melbourne & Mary Lane in Brisbane - amongst many others.
    James also founded CAMPAIGNxpress - marketing software that was created for the real estate and government sectors. It enables real estate agents and government departments to
    manage integrated marketing and media campaigns online via web-based workflow that is connected to media channels and a supply chain.
    Prior to property marketing, James worked in some of Australia’s leading creative agencies and public relations firms. He’s part of the YPO (young presidents organisation) Sydney Pacific Chapter, a lover of most sports, fitness, food, Italian wine and a father of four kids who take up every spare second of his existence outside of work.
    In this episode James shares his wisdom on effective lead generation, the mysterious world of artificial intelligence, the role of place making and how to go with the flow.

    • 1 hr 19 min
    Adam Haddow - How to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence.

    Adam Haddow - How to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence.

    Adam is a director at SJB, one of Australia’s leading architectural firms. Adam Haddow is an architect and urban designer. A Churchill Fellow, Adam travelled the world investigating alternatives to conventional models of urban design. The sabbatical resulted in a research project entitled ‘Shall We Dense’ an examination into the state of modern density living in Australia. Adam’s diverse experience and creative expertise is recognised by numerous architectural accolades, including international awards for Casba, winner of the 2015 World Architecture Festival for mixed-use completed buildings; and Cleveland Rooftop winner of the 2018 Architizer A+ Award, residential apartment. In 2014, he was creative director of the Australian National Architecture Conference. In this episode Adam tells us how to engage positively with the community, understanding what good density means in a covid 19 world and how to achieve design excellence. Enjoy.

    • 54 min
    Justin Brown - On pioneering & mastering fomo, building a world class team and dominating the off-the-plan market.

    Justin Brown - On pioneering & mastering fomo, building a world class team and dominating the off-the-plan market.

    Justin Brown is a doyen in the world of residential project marketing in Australia and throughout the Asia pacific region. Currently Chairman of CBRE & founder of his own development company, Abadeen, Justin was a true pioneer of project marketing in Australia and has been the leading force in launching & selling new lifestyle destinations in some of Australia’s most valuable precincts for nearly 30 years. Throughout his career, Justin has personally sold, managed and or overseen the sales of over 80% of the premium off-the-plan mixed use & residential market in Sydney and has overseen the sales of over $200B worth of real estate internationally. He has constantly achieved new price benchmarks in some of the world’s most iconic projects including Bennelong , Darling Square, Sydney Wharf, Bondi Pacific, Barangaroo & the Opera residences in Sydney along with the HMAS site in Melbourne - amongst many others too many to mention. It was an absolute honour to have this chat with Justin - where we cover everything from pioneering & mastering FOMO, explore how to build a world class team to the emergence of COVID-19 and his prediction on it’s impact on the economy - bearing in mind our chat occurred on March 3rd - just prior to the proverbial hitting the fan. I hope you enjoy this interview as much as I did and extract some key insights into the thinking of one of our industry’s most successful operators.

    • 1 hr 8 min
    Lisa Pennell - On maintaining brand integrity, creating Ray White's very first national brand campaign & brand protection.

    Lisa Pennell - On maintaining brand integrity, creating Ray White's very first national brand campaign & brand protection.

    This episode features Lisa Pennell. After two decades of working with some of Australia's largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode, Lisa tells us how to maintain brand integrity - however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.

    Bill Malouf - On knowing your market, building credibility and playing manilla poker.

    Bill Malouf - On knowing your market, building credibility and playing manilla poker.

    Today’s episode features Bill Malouf. Bill is a legend in the property category. Acknowledged as the clear market leader in selling waterfront properties and prestige holdings, Bill Malouf has held the No.1 position within the LJ Hooker Network for almost two decades. Specialising in Sydney’s Eastern Suburbs and consistently setting new sales records, Bill's high-profile client base and landmark success stories encompass almost every one of Australia’s most prestigious locations. Bill is proud of his unbeatable track record in selling prestige property. A leader in his field with undeniable marketing flair, tenacity and professionalism, his illustrious 32 years of selling world class real estate provides a solid basis for his finely tuned negotiating skills. In this episode - Bill shares his thoughts on the the advantages of knowing your market, building credibility and playing his favourite card game - manilla poker. Enjoy.

    • 48 min
    Georgina Holmes - How to design, furnish & style a ski chalet in Europe, high end commercial projects in Australia and CGI’s everywhere.

    Georgina Holmes - How to design, furnish & style a ski chalet in Europe, high end commercial projects in Australia and CGI’s everywhere.

    Georgina Holmes has been in the Design Industry for 12 years and has degrees in both Psychology and Interior Design. Before coming to Australia, Georgina was working for a French Interior Design House in Geneva that took her around Switzerland, France and Germany. Georgina has completed exclusive commercial and residential projects that include everything from luxury ski chalets to high end residential projects. Georgina has a wealth of experience and utilising her collective passion for lighting and colour and has completed projects for some of the top tier hospitality & residential developers in Australia where for the last 3 1/2 years she has worked for Coco Republic - one of country’s leading furniture and interior design firms employing over 300 people . Embracing her international experience, Georgina brings a hint of European influence to each of her projects, which results in truly unique and breathtaking results. In this wide ranging interview Georgina gives her expert insights on designing and styling everything from ski chalets in Europe to CGI’s in Australia.

    • 45 min

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