30 episodes

The team behind the business intelligence platform talk to pioneers in retail and customer experience... These folks are at the top of our PurpleList

PSFK's PurpleList Piers Fawkes, Editor-In-Chief, PSFK

    • Business

The team behind the business intelligence platform talk to pioneers in retail and customer experience... These folks are at the top of our PurpleList

    Podcast: TOURISTS On Building A New Kind Of Hospitality Experience

    Podcast: TOURISTS On Building A New Kind Of Hospitality Experience

    TOURISTS is currently one of the hottest hospitality names around—so it might come as a surprise that its acclaim and success far exceeded its creators’ expectations.

    In this show, PSFK founder Piers Fawkes interviews the brand to learn about the elevated motel’s organic evolution from ’60s motor lodge to modern country lifestyle experience, and what its popularity says about emerging traveler desires in the era of Airbnb.

    TOURISTS

    • 24 min
    Podcast: Strategies For Cracking The Gen Z Code

    Podcast: Strategies For Cracking The Gen Z Code

    Gen Z is the next influential consumer class, and the first truly digital native generation. Growing up in a climate of interconnectivity and on-demand capabilities, this generation has unique needs, values and expectations that are driving new forms of commerce from innovative brands and retailers.

    In this show, PSFK explores this generation further, validating our deep-dive research with a custom, original consumer survey, to provide brands and retailers with a strategic framework to transform their experience and engage with this new generation of consumers. Listen in for key insights into developing a brand ecosystem that meets Gen Z’s expectations and fosters a long-term relationship based on values like authenticity and a common purpose. 

    • 30 min
    Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

    Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

    Misfits Market’s premise is simple: to ship a box of “ugly” produce to subscribers at their preferred frequency, and for prices that are often much lower than a grocery store’s. Sourcing the cast-aside yet perfectly good produce at the farm, the online-only service helps curb waste as well as enable greater accessibility to a wide range of consumers with organic choices and low costs.



    In this show, PSFK sat down with Abhi Ramesh, the service’s founder, to find out how the company is growing into a brand that’s making a positive impact on the world, one ugly vegetable at a time.

    • 12 min
    Podcast: How Convenience Drives Today’s Food Service Experience

    Podcast: How Convenience Drives Today’s Food Service Experience

    Shopper expectations are changing when it comes to all aspects of the food service experience. In the market of fast-casual and fast food, speed and convenience are a major priority for consumers. The industry is struggling to make transactions that are meeting consumers through the various channels that they wish to engage through, from mobile apps to self-service kiosks and beyond.



    In this show, PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling highlight findings from our latest research on how to perfectly deliver on personal tastes. Listen as they explain why consumers are aiming for choice and flexibility when it comes to ordering food, and how that translates in the new technologies and operational processes at the forefront of fast-casual innovation, from on-demand mobile platforms to greater personalization.

    • 29 min
    Podcast: Making The Mall Experience Mobile In A Gen-Z World

    Podcast: Making The Mall Experience Mobile In A Gen-Z World

    One could say that shopping today is less social than ever—an activity that was once an inherently community-driven interaction. In the world of late-night Amazon clicks, the nature of retail has become increasingly flexible and isolating.

    Enter Dote, a social shopping platform that aims to use today’s advanced mobile technology to enable shopping that mimics the malls of yesteryear—but for a digital-first audience. In this show, PSFK speaks to Dote’s CEO and founder, Lauren Farleigh, to find out how the one-stop-shop mobile app effectively creates a digital content hub on members’ profiles where they can build lists, quizzes, polls and more to share and consider purchases with the Dote community, and engage in live shopping parties. Farleigh touches on her inspiration from the early gaming world as well as her upbringing as an early adopter of online shopping.

    Dote

    • 12 min
    • video
    Podcast: What Loyalty Means For Today’s Consumers

    Podcast: What Loyalty Means For Today’s Consumers

    In the current market defined by increased choice and product commoditization, traditional loyalty programs don’t hold the same appeal or value to consumers that they used to. Today’s customers are increasingly seeking personalized engagement, emotional connection and ultimately an exceptional experience from the brands and retailers they interact with, moving beyond the product or service and focusing on the holistic value proposition.



    In this show, PSFK President of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling share insights from our latest report, the Loyalty Debrief, to explain why the ‘one size fits all’ idea of loyalty doesn’t work today and has been replaced by relevance, with retailers treating loyalty programs as an entry-point for consumers into the brand ecosystem. Listen to PSFK explain consumers’ changing expectations, the challenges facing brands and retailers and best practices for cultivating loyalty in today’s market.

    To download the full report, click here.


    Lead image: Photo by rawpixel.com from Pexels

    • 27 min

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