47 min

Radio ratings deliver a shake up in the Sydney market Mumbrellacast

    • Marketing

The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades?

Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub, as revealed by Mumbrella. The purchaser is the fast-growing New Zealand-based holding company Attivo, which is led by Cam Murchison, a former Ogilvy and DDB executive. The Mumbrella team breaks down the implications of the move for IPG and how Attivo got the deal over the line.

Industry stalwart Brent Hill has resigned from his position with the South Australian Tourism Commission (SATC), having joined the body in 2015. The SATC has appointed Erik de Roos as executive director of marketing in his place. Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market-leading. He was even touted for the top job at Tourism Australia at one point, so what legacy does he leave the industry?

Plus, Damian Francis chats with Fiftyfive5 director Estelle Goh about why local is wildly important for brands, how consumers have changed since the beginning of the global pandemic, and the big shifts and where society will settle.

The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades?

Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub, as revealed by Mumbrella. The purchaser is the fast-growing New Zealand-based holding company Attivo, which is led by Cam Murchison, a former Ogilvy and DDB executive. The Mumbrella team breaks down the implications of the move for IPG and how Attivo got the deal over the line.

Industry stalwart Brent Hill has resigned from his position with the South Australian Tourism Commission (SATC), having joined the body in 2015. The SATC has appointed Erik de Roos as executive director of marketing in his place. Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market-leading. He was even touted for the top job at Tourism Australia at one point, so what legacy does he leave the industry?

Plus, Damian Francis chats with Fiftyfive5 director Estelle Goh about why local is wildly important for brands, how consumers have changed since the beginning of the global pandemic, and the big shifts and where society will settle.

47 min