Discover your brand mojo is a provocative podcast inspiring you to take your brand from beige to bold, hosted by brand strategist and provocateur, Darren Taylor. It redefines what brand is and the role it can play to take an organisation from good to great. It holds up a microscope to reveal what makes a powerful brand, and shines a spotlight on how a brand can be deployed to supercharge an organisation.
#20 How Gen Z are rewriting the brand playbook. Will your brand cut it in a Gen Z world?
Gen Z is the largest generation, making up 30% of our current global population. As the future buyers and decision-makers, they hold immense power over brands. As Gen Z take their place as the new majority, brands around the globe need to seriously re-evaluate how they interact with this generation of digital natives. This generation is the first generation to have grown up with the internet; They don't distinguish between digital experiences and offline experiences, it's all the human experience to them. Mary Ellen Dugan, CMO of WP Engine, sheds some light in this podcast on how businesses and brands are facing the cataclysmic shift for winning the hearts and minds of Gen Z buyers. What changes do brands need to make to cut it in a Gen Z world?
In this podcast, Mary Ellen Dugan discusses the recent whitepaper published by WP Engine: 'The Future of Digital Experiences: How Gen Z is Changing Everything'. Generation Z is the most Internet-dependent generation and has been a guiding force for the adoption of technologies across all generations. Gen Z's identity is inextricably tied to digital-and the way to reach this growing audience is through understanding how they use it. The whitepaper explores two key aspects of Gen Z's relationship with digital: influence and identity-and compares it to those of other generations: Millennials, Gen X, and Boomers across three global regions. The whitepaper is available to download here: https://wpengine.com.au/gen-z-aus/
Based in Dallas, Texas, Mary Ellen Dugan is the Chief Marketing Officer at WP Engine, a leading technology platform helping deliver amazing digital experiences built on WordPress. Prior to this role, she held executive marketing roles at Dell and Indeed.com. Mary Ellen has more than 20 years of experience in strategic marketing and brand building, and she's launched brands in more than 12 global markets. Her core philosophy is that the brand must equal business, and she loves the challenge of developing fully integrated campaigns across every touch point and media.
For more information, visit www.rebrandingbranding.com.au
#19 How disruptive technologies are upending the world's biggest automotive brands
The global automotive industry is currently being disrupted on a level not seen since the introduction of the internal combustion engine replaced the horse and cart. Connected, Autonomous, Shared and Electrified cars are changing the face of the automotive industry to the extent that in 10 years' time many of our much loved car brands may cease to exist. Get under the hood of the automotive industry to find out what dramatic forces are at play and how some car brands are preparing for the disruption.
About our guest, Mario Herger. Based in Silicon Valley, Mario is a world leading researcher of technology trends, author, keynote speaker and innovation consultant to start ups and Fortune 500 companies.
He helps companies breathe the innovative and entrepreneurial spirit from Silicon Valley into their organisations, so they can be more innovative and discover trends and tipping points earlier, and influence them.
He is a prolific writer of books having written five since 2016. Some of these titles include When Monkeys Teach Monkeys: How Artificial Intelligence Will Make Us More Human, Foresight Mindset: The Art and Science to Design Your Future, The Last Driver's License Holder ... Has Already Been Born. Mario is an accomplished musician and plays the rare instrument hammered dulcimer, and is an accomplished tango dancer.
Reach out to Mario for more information: www.enterprisegarage.io, or https://www.linkedin.com/in/marioherger/
For more information about Darren Taylor and the Rebranding Branding podcast, visit: rebrandingbranding.com.au
#18 The therapeutic effect of COVID-19 on the Australian visitor economy
While the Australian visitor economy has been greatly impacted by the COVID-related shutdowns, it has been an important time for industry players to examine their brand and product fundamentals to firstly survive and secondly, to be viable and relevant in a market that is hampered by uncertainty and mercurial easing of restrictions. Hear inspirational stories of triumph and innovation about local and international brands as they navigate their way from leading expert on the Australian visitor economy, Natalie O'Brien.
#17 How COVID has changed the arts industry for the better. Insights from a leading cellist and educator.
COVID has changed the arts industry forever. Live music performances delivered online haven't really taken off · until recently. The acceptance of digital delivery of almost everything has upended entrenched audience behaviours and artist's business models. In this episode, we hear from the cellist of the acclaimed, Flinders Quartet, Zoe Knighton, about how the Australian chamber music industry has changed fundamentally and how her Quartet has seized the opportunities.
#16 The brand journey out of COVID #4 - insights from a fast-growth fintech start up
Like all things, launching a start-up is all about timing. COVID has made it hard for many salaried employees to make ends meet. We speak to Tom Jamieson, Co-Founder of Zay Zoon Australia, a fintech start up, and learn about the upside of launching their wages on demand product for employees at the beginning of the COVID lockdown.
#15 The brand journey out of COVID #3 - insights from a global food consultancy
The food, hospitality and hotels industry has indeed been one of the hardest hit with COVID-19 restrictions. Hear from this esteemed global food advisor, Francis Loughran from Future Food, how this market has been affected and possibly even changed - both positively and negatively - forever. He offers some helpful practical tips to food businesses as they re-emerge from hibernation.